Authored By: Sarah
11 Jul 2024

 Professional Development Market in US Size to grow by USD 4819.7 million between 2024-2028

According to a research report “ Professional Development Market in US” by End-user (K-12, Higher education, Pre K-12) Type (Online, Offline) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4819.7 million, at a CAGR of  6.36% during the forecast period. In the US professional development market, AI algorithms are revolutionizing education by analyzing learner data to create customized learning paths, ensuring a personalized and effective educational experience. AI-powered tutors offer real-time assistance, feedback, and guidance, enhancing learner performance and understanding of complex concepts. VR and AR technologies provide immersive simulations for hands-on training, reducing risks and increasing engagement. Interactive elements like game mechanics boost motivation and retention, making professional development more enjoyable and effective.

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By End-user, the K-12 segment is projected to dominate the market size in 2024

In the US professional development market, e-learning courses have emerged as a significant trend. These self-paced, online courses offer flexibility and convenience, transcending traditional classroom constraints. Vendors are integrating advanced technologies like AI, VR, simulation, and gamification to boost engagement and knowledge retention. Cloud-based access to course content and training materials reduces ownership costs for businesses. Organizations can easily disseminate digital content and assignments, accessible via mobile devices.

By Type, Online  segment is expected to hold the largest market size for the year 2024

The US K-12 professional development market is projected to expand steadily, driven by the shift from traditional, grade-focused education towards student-centered, collaborative learning methods. This transition necessitates teachers' acquisition of digital skills and evidence-based knowledge on effective teaching techniques, which incorporate multimedia and engagement strategies.

North America is forecasted to hold the largest market size by region in 2024


The Professional Development Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Acacia University
  • Adobe Inc.
  • Cast Inc.
  • Cisco Systems Inc.
  • D2L Inc.
  • Deloitte Touche Tohmatsu Ltd.
  • Discovery Education Inc.
  • Harvard University
  • Hone Group Inc.
  • Houghton Mifflin Harcourt Co.
  • John Wiley and Sons Inc.
  • Kagan Publishing and Professional Development
  • Learning Tree International Inc.
  • McGraw Hill LLC
  • Microsoft Corp.
  • Penn Graduate School of Education
  • Project Management Institute Inc.
  • Purdue University
  • Scholastic Corp.
  • Skillsoft Corp.

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Research Analysis Overview

In the dynamic and ever-evolving landscape of the US professional development market, the segment focused on internet-based skills training has experienced significant growth. This growth is driven by the increasing demand for students and professionals to stay updated with the latest innovations and research in their respective fields. The adoption of online training and education has become a crucial part of the learning process, providing access to a vast array of content and resources that can have a profound impact on one's career. Professional development products cater to the diverse needs of the workforce, offering training in areas such as information technology, business, healthcare, and more. The market's impact is felt across various industries, fueling the development of new products and services that cater to the evolving needs of the workforce. As the market continues to grow, it is essential for individuals to stay informed and invest in their professional development to remain competitive in today's job market.

Market Research Overview

The Professional Development Market in the US is a significant sector within the education and training industry, encompassing various forms of career advancement and skills development resources. This market caters to professionals seeking to enhance their knowledge and expertise in areas such as management, leadership, coaching, and innovation, among others. The market landscape is diverse, with various regions in the US adopting different training methods and technologies, including mobile learning and online courses. The Professional Development Market in the US is driven by the growth of the U.S. industry and the increasing competition among companies for skilled workforce. The market size is substantial, with major players like McGraw Hill LLC, Pearson Plc, D2L Corp., and Cast Inc., offering a range of products and services, including certifications, seminars, workshops, and webinars. Market segmentation includes end-users such as students, educators, and companies, and market sizing and growth are influenced by factors like innovation, customer landscape, and internet penetration. The training industry in the US is a dynamic and evolving field, with a focus on continuous improvement and development. Key topics include management, leadership, marketing, and various professional skills development training. The market is expected to continue growing, driven by the need for professionals to stay competitive and adapt to the changing business environment.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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