Latest News- Professional Development Market in US: K-12 is expected to lead the End-user segment during 2025-2029

The Professional Development Market in US is being driven by Technological innovations that complement professional development courses

The Professional Development Market in US is expected to grow at a CAGR of 6.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5.56 billion. In the dynamic business landscape of the US, the surge in smartphone adoption and Internet penetration has significantly impacted professional development. Mobile learning, a key trend in this space, empowers educators to access learning materials on-demand, transcending geographical and temporal constraints. This mode of education fosters collaboration through effective sharing of resources and ideas. Furthermore, mobile learning is increasingly utilized for certification and licensure exam preparation. Companies can seize a competitive edge by integrating mobile learning as a supplementary or alternative learning solution. For instance, Udemy, a leading online education platform, introduced a mobile learning initiative in October 2024. This initiative encompasses a new mobile app feature, enabling users to download courses for offline access, engage in interactive quizzes, and receive instant feedback. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • K-12
  • Higher education
  • Corporate/Organisation
• Type
  • Online
  • Offline
• Product
  • Career advancement
  • Skill enhancement
  • Compliance and regulatory requirements
  • Personal growth
• Career Type
  • Entry-level
  • Mid-level
  • Senior-level
  • Executive education
• Delivery Method
  • Blended Learning
  • Workshops
  • Coaching
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Technological innovations that complement professional development courses
• Growing importance of STEM education
• Emphasis on digital and online learning

However, the market also witnesses some limitations, which are as follows:

• Increasing popularity of open educational resources
• Unstructured nature of professional development courses
• Lack of proper metrics to measure efficacy of training

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Market Scope in Professional Development Market in US Research Report

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Research Analysis Overview

In the US professional development market, companies invest in various programs to enhance employee skills and talent acquisition. These include skill development programs, leadership training, management development, sales training, technical skills training, soft skills training, compliance training, onboarding, executive coaching, career development services, and performance management systems. Training effectiveness is measured through various methods, and organizations allocate significant budgets for employee training. Organizational development, succession planning, knowledge transfer, and learning strategies such as eLearning technologies, virtual classrooms, interactive learning, mobile learning, learning communities, custom training solutions, and customized programs are also popular.

Market Research Overview

In the professional development market of the US, educational inputs encompass funds, instructors, instructional materials, and learning platforms, including on-campus and online classrooms. Pitching and profiling operations are crucial, as they enable firms to comprehend industry and client business needs, proposing superior value propositions. Networking and brand building are also essential, attracting top talent and generating better referrals. Simultaneously, resourcing and communication operations optimize workflows by utilizing fewer resources for the desired output. Key activities include project management, resource planning, enhanced client engagement, and communication, ultimately increasing the likelihood of positive value perceptions and client satisfaction.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/