Latest News- Processed Vegetable Market: Canned vegetables is expected to lead the Product segment during 2024-2028

The Processed Vegetable Market is being driven by Increasing demand for processed vegetables

The Processed Vegetable Market is expected to grow at a CAGR of 11.04% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 89.9 billion. In the global retail market, private-label brands are experiencing notable expansion, driven by their competitive pricing and convenient accessibility. Major players, including Whole Foods Market Inc., a subsidiary of Amazon, and Sysco, are capitalizing on this trend by introducing private-label food and beverage lines. For instance, Sysco's FreshPoint brand offers a selection of processed vegetables in North America, while Whole Foods' 365 Everyday Value brand provides various processed vegetable options such as Organic Cut Green Beans, Sliced Beets, and Hearts of Palm (Salad Cut). These offerings contribute significantly to the companies' global product portfolios. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Canned vegetables
  • Frozen vegetables
  • Fresh-cut vegetables
• Distribution Channel
  • Hypermarkets and supermarkets
  • Independent retailers and convenience store
  • Speciality food stores
  • Online retailers
• Geography
  • APAC
    • China
    • India
  • North America
    • US
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for processed vegetables
• Strong distribution network between processed vegetable manufacturers and retailers
• Health benefits associated with intake of minimally processed vegetables

However, the market also witnesses some limitations, which are as follows:

• Threat from unorganized players and intense competition among vendors
• Consumer misconception between minimally and heavily processed vegetables
• Stringent food safety regulations associated with processed vegetable industry

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Market Scope in Processed Vegetable Market Research Report

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Research Analysis Overview

The processed vegetable market is thriving due to the growing demand for convenience foods, driven by busy lifestyles and disposable incomes. Heat treatment is a common method used in processing these vegetables, preserving their natural freshness and nutrients. Online retailing has expanded the market, offering a wide range of canned and other processed vegetable products made with natural ingredients for consumers' convenience.

Market Research Overview

The processed vegetable market represents a significant segment within the global packaged foods and meats industry. Vendors in this sector focus on value-added production, such as juice preparation, to cater to consumers' convenience and demand for natural taste. Extending shelf life through processing is a key business strategy, ensuring product availability and reducing waste. The market's growth is driven by the health benefits associated with consuming minimally processed vegetables, including essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C. These factors contribute to the market's continued expansion and increased demand for processed vegetable products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/