Latest News- Processed Potatoes Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Processed Potatoes Market is being driven by Growing focus on expanding production capabilities for potato processing

The Processed Potatoes Market is expected to grow at a CAGR of 5.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 48.7 billion. The e-commerce sector has significantly contributed to the expansion of the global processed potatoes market in the last decade. This channel enables consumers to purchase a diverse range of processed potato products from both local and international brands. Furthermore, e-commerce platforms provide access to multicultural processed potato offerings, such as Asian-flavored potato chips and French fries, which caters to the increasing demand for cross-regional flavors among consumers. Notable e-commerce retailers in the processed potatoes market include Amazon.com, Alibaba Inc., and eBay Inc., who offer a wide selection of processed potato products through their online platforms. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Potato chips
  • Potato flakes
  • Potato starch
  • Frozen french fries
  • Others
• End-user
  • Foodservice sector
  • Retail sector
  • Industrial sector
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing focus on expanding production capabilities for potato processing
• Growth of organized retailing
• Increasing prominence of private-label brands

However, the market also witnesses some limitations, which are as follows:

• Stringent government regulations
• Growing popularity of competitive products
• Growing demand for homemade and street potato snacks

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Market Scope in Processed Potatoes Market Research Report

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Research Analysis Overview

The Potato Industry experiences growth due to the easy accessibility and convenient packaging of processed potatoes. Rapid urbanization fuels demand for snack foods and ready meals. Farmers benefit from this trend, employing modern farming techniques to meet consumer needs. French-fried potatoes, chips, flakes, and starch are popular processed potato products. Urban populations prefer ready-to-cook and prepared meals. Organic and inorganic growth strategies, such as investment pockets in nutriment chains and restaurants, offer opportunities. Cedric Porter's Five Forces analysis highlights the competitive landscape, with consumers desiring healthy options and modernization as the desired goal. Farming techniques and starch production are essential aspects of the industry's inorganic growth.

Market Research Overview

The processed potatoes market is a significant segment within the global packaged foods and meats industry. This market encompasses vendors specializing in potato processing for easy availability and convenient packaging. Factors such as rapid urbanization, the rise of snack foods, ready meals, and foodservice sectors are driving market growth. The food delivery channel is also expanding, increasing demand for processed potatoes. The market's size is determined by the consolidated revenue of these vendors, excluding food processing equipment manufacturers and packaged beverage producers. The market's expansion is fueled by the health benefits associated with consuming minimally processed foods, including potatoes, which are rich sources of essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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