Latest News- Probiotics Market: Human probiotics is expected to lead the End-user segment during 2025-2029

The Probiotics Market is being driven by Rising prevalence of digestive disorders

The Probiotics Market is expected to grow at a CAGR of 8.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 38185.6 million. The global probiotics market is experiencing robust growth, fueled by the rising consumer preference for convenient and efficacious health solutions. On November 4, 2024, Bio-K+, a subsidiary of Kerry Group and a prominent player in the probiotic industry, expanded its e-commerce presence by introducing a new line of shelf-stable, multi-benefit probiotic capsules on Amazon USA. These capsules, which do not require refrigeration, cater to diverse wellness goals, including immune health, women's health, stress management, and bowel health. Leveraging Bio-K+'s proprietary probiotic strains, these capsules offer a convenient solution for consumers seeking to support their health objectives on-the-go. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Human probiotics
  • Animal probiotics
• Product
  • Probiotic functional food and beverage
  • Dietary supplements
  • Animal feed
• Form Factor
  • Powder
  • Gel or capsule
  • Liquid
  • Stick packs or sachets
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • Canada
    • US
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising prevalence of digestive disorders
• Growing geriatric population
• Increasing health awareness

However, the market also witnesses some limitations, which are as follows:

• Company concerns over product recalls
• Short shelf life and stability issues
• Inconsistent government regulations

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Market Scope in Probiotics Market Research Report

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Research Analysis Overview

Probiotics offer numerous benefits for gut health, including enhancing immune response, exhibiting antimicrobial activity, and boosting colonization resistance. They are effective in managing conditions like inflammatory bowel disease and irritable bowel syndrome. Probiotics enhance digestive enzyme activity and nutrient absorption rate, and their use in fecal microbiota transplant and bacterial adherence mechanisms can improve gut permeability. Probiotics inhibit pathogens through bacterial antagonism and competitive exclusion, and their strain-specific effects include biofilm formation and probiotic interactions. The symbiotic relationship between probiotics and the gut-brain axis leads to mental health benefits. Metagenomics analysis and personalized nutrition are driving the development of functional food ingredients, while food safety regulations and quality control testing ensure their safety and efficacy. Microbial genomics and targeted delivery systems are advancing probiotic applications in drug delivery.

Market Research Overview

The probiotics market encompasses companies engaged in the production and distribution of probiotic supplements and functional foods. Technavio's market analysis for probiotics is predicated on the consolidated revenue of these entities. Excluded from this assessment are equipment manufacturers and entities producing packaged alcoholic and non-alcoholic beverages, excluding mineral waters. Key growth drivers for the probiotics market include the increasing demand for gut health maintenance, advancements in gut microbiome composition analysis, the identification of specific bacterial strains, probiotic viability testing, and prebiotic fiber fermentation. These factors contribute to the market expansion, as consumers seek healthier alternatives to traditional food and beverage offerings.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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