Authored By: Sarah
20 Jun 2024

 Probiotics Market to grow by USD 32.06 billion between 2024-2028

According to a research report “ Probiotics Market” by End-user (Human probiotics, Animal probiotics) Product (Probiotic functional food and beverage, Dietary supplements, Animal feed) Geography (APAC, Europe, North America, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 32.06 billion at a CAGR of over 7.84% during the forecast period. In the probiotics market, these live microorganisms are valued for their ability to enhance gut health by inhibiting the proliferation of detrimental bacteria. For humans, probiotics boost the count of beneficial Lactobacilli, thereby preventing diseases such as bacterial vaginosis, yeast infections, and urinary tract infections in women. Additionally, probiotics improve interstitial microbial balance, lowering pH levels, and prevent the growth of harmful microbes like Candida, E. coli, Helicobacter pylori, and Salmonella. Furthermore, probiotics have been clinically proven to reduce the risk of colon, bladder, and breast cancer by up to 35%. In the animal health sector, probiotics are utilized to maintain a healthy gut microbiome and promote overall well-being..

Browse market data tables, figures, and in-depth TOC on “Probiotics Market” by End-user (Human probiotics, Animal probiotics) Product (Probiotic functional food and beverage, Dietary supplements, Animal feed) Geography (APAC, Europe, North America, Middle East and Africa, South America) Global Forecast to 2028.

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By End-user, the Human probiotics segment is projected to dominate the market size in 2024.

In the dynamic food industry, there is a burgeoning demand for functional foods that offer additional health benefits. The probiotics market is experiencing significant growth due to this trend, as consumers prioritize digestive health, immunity, and overall wellness. Problems such as bloating, gas, and irregular bowel movements are prevalent concerns, leading to increased interest in probiotics. These beneficial bacteria, found in yogurt, dairy, and fermented products, help maintain gut flora balance, improve digestion, and provide natural solutions to these common issues.

By Product, Probiotic functional food and beverage  segment is expected to hold the largest market size for the year 2024.

The burgeoning recognition of gut health's significance has fueled consumer interest in probiotics, as individuals strive to enhance their digestive systems and promote holistic wellness. Probiotics have emerged as a promising solution to support immune function, gaining traction in the global health consciousness movement. The human probiotics market is poised for growth during the forecast period, driven by the increasing health-conscious consumer base. As we age, skin pH levels rise, and moisture barriers may weaken, potentially disrupting bacterial balance. Probiotics offer a potential solution to this imbalance, making them a valuable asset in maintaining optimal gut and skin health.

APAC is forecasted to hold the largest market size by region in 2024.

The APAC region dominates the global probiotics market, driven primarily by the extensive utilization of dairy products. Japan leads the market with a significant market share, followed closely by China, India, and Australia. China, in particular, exhibits robust growth due to surging demand for probiotic-infused yogurts and functional foods. Despite Japan's position as the largest market, its growth rate is sluggish due to high market saturation.

The Probiotics Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • AnaBio Technologies
  • Archer Daniels Midland Co.
  • BioGaia AB
  • Chr Hansen Holding AS
  • Danone SA
  • Dr. Willmar Schwabe GmbH and Co. KG
  • DuPont de Nemours Inc.
  • Farmhouse Culture Inc.
  • General Mills Inc.
  • Kerry Group Plc
  • Lallemand Inc.
  • Lifeway Foods Inc.
  • Microbiome Labs UK Ltd.
  • Nestle SA
  • Novozymes AS
  • PepsiCo Inc.
  • Probulin Probiotics LLC
  • SIG Group AG
  • Symrise AG
  • Thats it Nutrition LLC
  • Natures Bounty
  • Uncle Matts Organic
  • Yakult Honsha Co. Ltd.

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Research Analysis Overview

In the realm of preventive healthcare, the market for probiotics has gained significant traction. Probiotics, live microorganisms, primarily consist of Bifidobacteria and Lactobacilli strains, which are known to enhance gut health and improve digestive function. These beneficial microorganisms are increasingly being incorporated into functional foods and nutraceuticals, including functional dairy products like yogurt. The aging population's growing awareness of the importance of gut health in overall well-being has led to increased consumer spending on these products. Meat consumption, a common contributor to intestinal inflammation, has further fueled the demand for probiotics. Preventive healthcare initiatives have also played a crucial role in popularizing probiotics as a means to address gut-related disorders. Systematic probiotic strains, with proven nutritional value, are at the forefront of this market trend. As consumers become more health-conscious, the demand for probiotics is expected to continue its upward trajectory, making it an exciting space for innovation and growth in the healthcare industry.

Market Research Overview

The Probiotics Market encompasses a range of products from online stores, drugstores, pharmacies, hypermarkets, and supermarkets. These solutions cater to consumers seeking to boost their immune system through natural health solutions. Probiotic dietary supplements, such as those containing Bifidobacteria and Lactobacilli, are popular choices. Optibac Probiotics and other brands offer plant-based products, fish oil, prebiotics, enzymes, and nutraceuticals. Pharmaceutical interventions for gut-related disorders like ulcerative colitis, bloating, constipation, and diarrhea, have given way to preventive healthcare approaches. Functional dairy products and dairy-based solutions offer digestive function benefits. Consumers increasingly prefer functional foods and food products, including yogurt, as part of a healthy lifestyle. The market consolidation includes the development of delivery systems for immunity strengthening and gastrointestinal situations. Pharmaceutical industries employ high temperatures and microencapsulation to ensure product efficacy. Consumer consciousness drives the demand for natural solutions, leading to the creation of snacks, chewable products, gummies, fizzy powders, and healthy bars. Demographic-specific probiotics cater to geriatrics and other groups with unique nutrient requirements. Sales of probiotic dietary supplements, nutrient boosters, and processed food alternatives continue to grow, driven by consumer spending and health consciousness. The aging population's increasing focus on intestinal inflammation and gut health further fuels market expansion.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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