Research Expert: Sarah Overall
  • Published: Jun 2025
  • Pages: 150
  • SKU: IRTNTR43227

  • Latest News- Probiotics Market: Human probiotics is expected to lead the End-user segment during 2024-2028

    The Probiotics Market is being driven by Rising prevalence of digestive disorders

    The Probiotics Market is expected to grow at a CAGR of 7.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 32.06 billion. The global probiotics market is experiencing robust growth, fueled by the rising demand for convenient and efficacious health solutions among consumers. On November 4, 2024, Bio-K+, a prominent subsidiary of Kerry Group and a leading player in the probiotic industry, unveiled a new line of shelf-stable, multi-benefit probiotic capsules on Amazon USA. This strategic launch signifies a pivotal expansion into e-commerce for Bio-K+. These capsules, which do not require refrigeration, cater to diverse wellness objectives, such as immune health, women's health, stress management, and bowel health, leveraging the exclusive probiotic strains of Bio-K+. Ideal for busy lifestyles, these capsules represent a significant addition to the market, offering consumers a convenient and effective solution for maintaining optimal health. 

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    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • End-user
      • Human probiotics
      • Animal probiotics
    • Product
      • Probiotic functional food and beverage
      • Dietary supplements
      • Animal feed
    • Ingredient
      • Bacteria
      • Yeast
    • Function
      • Regular
      • Preventative healthcare
      • Therapeutic
    • Distribution Channel
      • Supermarkets and Hypermarkets
      • Pharmacies and Health Stores
      • Online Retail
    • Geography
      • APAC
        • China
        • India
        • Japan
      • Europe
        • Germany
        • UK
        • France
        • Italy
      • North America
        • Canada
        • US
      • Middle East and Africa
        • Egypt
      • South America
        • Brazil
        • Argentina

    According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

    • Rising prevalence of digestive disorders
    • Growing geriatric population
    • Increasing health awareness

    However, the market also witnesses some limitations, which are as follows:

    • Vendor concerns over product recalls
    • Short shelf life and stability issues
    • Inconsistent government regulations

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    Market Scope in Probiotics Market Research Report

    Market Scope

    Report Coverage

    Details

    Page number

    175

    Base year

    2023

    Historic period

    2018-2022

    Forecast period

    2024-2028

    Growth momentum & CAGR

    Accelerate at a CAGR of 7.8%

    Market growth 2024-2028

    USD 32.06 billion

    Market structure

    fragmentation

    YoY growth 2023-2024(%)

    7.4

    Key countries

    US, Canada, Germany, UK, Italy, France, China, India, Japan, Egypt, Oman, Argentina, KSA, UAE, Brazil, US, China, Japan, Germany, and India

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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    Research Analysis Overview

    Spore-forming probiotics, including Lactobacillus acidophilus and Bifidobacterium longum, are gaining popularity in the probiotics market. Probiotic cocktails, which combine multiple strains, offer prebiotic-probiotic synergy for enhanced benefits. The gut-brain axis links mental health and mood disorders to probiotics, with potential applications in skin health, vaginal health, sports nutrition, and immune modulation. Probiotics for athletes, seniors, travelers, infants, children, and those with allergies are also available. Advanced technologies like personalized probiotic therapy, probiotic sequencing, probiotic-based diagnostics, probiotic bioprocessing, and probiotic engineering are driving innovation in this field. The anti-inflammatory effects of probiotics further expand their applications.

    Market Research Overview

    The Probiotics market encompasses vendors engaged in the production and distribution of probiotic strains, such as Saccharomyces boulardii, probiotic supplements, and probiotic foods. The market's size is determined by Technavio based on the consolidated revenue of these vendors. This market segment excludes food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. The global packaged foods and meats industry's expansion will be fueled by the growing consumer preference for healthier food options, with probiotics offering numerous health benefits, such as improving digestive health and boosting the immune system. The increasing awareness of the gut microbiome's role in overall well-being further bolsters the market's growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


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    UK: +44 203 893 3200
    Email: media@technavio.com
    Website: www.technavio.com/

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