The probiotic ingredients market share in the Americas is expected to grow by USD 576.68 million, accelerating at a CAGR of 7.51% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers to enable growth projections and insights. This analytical examination of the market will enable businesses to plan and set the path for future growth prospects. Unlock Free Sample Analysis Report
The probiotic ingredients market in the Americas is segmented by Application (food and beverages, dietary supplements, and others) and Geography (North America and Rest of Americas).
The probiotic ingredients market growth in the Americas by the food and beverages segment will be significant during the forecast period. The growth of the segment is attributed to the growing popularity of health and wellness food and beverages.
81% of the market's growth will originate from North America during the forecast period. Consumers in the US are becoming aware of the benefits of probiotic products due to high exposure to mass media outlets. The US, Canada, and Mexico are the key markets for probiotic ingredients in North America.
Technavio's research report provides a detailed analysis of all the segments, key trends, and challenges that are likely to influence growth.
The rising awareness about the benefits of probiotic supplements is one of the primary factors driving the growth of the probiotic ingredients market in the Americas. However, the availability of counterfeit dietary supplements is a major hindrance for market vendors.
The market is fragmented due to the presence of several players. Biena Inc., BIO CAT Inc., Chr. Hansen Holding AS, Deerland Probiotics and Enzymes Inc., Kerry Group Plc, Lallemand Inc., Marubeni Corp., Probi AB, Sabinsa Corp., and Thera-Plantes Inc. are some of the major probiotic ingredients market vendors in the Americas.
The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
Technavio's research report provides insights into the top market player and their product portfolio along with pipeline analysis of upcoming developments and growth opportunities. Download the Free PDF Sample Report
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