Latest News:- Private-label Food and Beverage Market in US: Private-label food is expected to lead the Product segment during 2024-2028

Private-label Food and Beverage Market in US to grow at a CAGR of 6.43% during 2024-2028

The Private-label Food and Beverage Market in US is expected to grow at a CAGR of 6.43% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 43.9 billion. In the US market, there is a growing trend towards private-label food and beverage products made with natural, organic ingredients. Consumers are increasingly conscious of the potential health risks associated with synthetic substances and are seeking out products free from pesticides, artificial additives, and genetically modified organisms (GMOs). Organic foods, derived from basic ingredients such as fruits, vegetables, and legumes, have gained popularity due to their authentic flavors and aromas. Organically farmed produce, including vegetables and fruits, are particularly favored for their lack of artificial synthetic components like gluten and GMOs. As a result, private-label organic food and beverage offerings are a preferred choice among American consumers. 

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The Private-label food subsegment is expected to dominate the Product segment during the forecast period 

Technavio analysts predict that the Private-label food subsegment will lead the Product segment during 2024 and 2028 The private label food and beverage market in the US encompasses a diverse range of products, including whole foods, processed foods, frozen and chilled offerings, sweets and snacks, bakery items, ready-to-eat meals, ice creams, dried processed foods, confectioneries, snack bars, and specialty items such as gluten-free, non-GMO, and organic offerings. Vendors are strategically focusing on premiumization of private label foods to cater to evolving consumer preferences. Aldi, for instance, extends its product portfolio under the Specially Selected brand, featuring a premium range of dairy, frozen foods, pantry staples, and snacks and sweets.

Here are the various ways based on which the market is segmented: 

• Product
  • Private-label food
  • Private-label beverage
• Distribution Channel
  • Offline
  • Online
• End-user
  • Retail consumers
  • Foodservice
  • hospitality
• Geography
  • North America

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• Wealth of Experience: Technavio is an established name in the world of market research. It holds an expertise of more than 20 years in the field, has published 21,000+ reports thereby extensively covering the area in various industries and range of regions
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There are several factors that are causing the market to flourish increasing dollar value share of private label brands

Learn which are the obstacles that the market is experiencing in the way of its growth by accessing the free PDF report

Research Analysis Overview

The private-label food and beverage market in the US is experiencing significant growth, driven by shifting shopping behaviors and a growing demand for eco-friendly and sustainable choices. Consumers are increasingly turning to store brands for affordability and quality, while also prioritizing centralized food production and supply chain control to reduce CO2 emissions. Millennials, in particular, are leading this trend, with a preference for local product purchasing and eco-conscious shopping. Retailers are responding by expanding their product ranges and investing in on-demand production and autonomous food factories to meet this demand. The private-label food and beverage market is also embracing circular economies, with a focus on reducing food waste through hyper-local production and sustainable packaging. However, challenges remain, including supply chain issues and high inflation, which can impact the affordability and availability of these products. As consumers become more conscious of their impact on the environment, the popularity of private-label food and beverage products that prioritize sustainability and eco-friendliness is only set to grow. By investing in local production, sustainable packaging, and eco-friendly practices, retailers can differentiate themselves in the market and meet the evolving needs of consumers.

Market Research Overview

Technavio's private-label food and beverage market analysis falls under the global packaged foods and meats sector, which is a segment of the broader global food products category within the food, beverage, and tobacco market. This market encompasses food processing vendors that manufacture packaged foods and meats, focusing on eliminating microorganisms and extending shelf life. The market's size is determined by the consolidated revenue generated by these vendors, excluding those producing food processing equipment. Notably, this market does not include manufacturers of packaged alcoholic and non-alcoholic beverages, including mineral waters.

The Private-label Food and Beverage Market in US is experiencing significant growth, fueled by the increasing dollar value share of private label brands. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Technavio Research
Jesse Maida
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