Authored By: Sarah
11 Jul 2024

 Printed Signage Market Size to grow by USD 4645.2 million between 2024-2028

According to a research report “ Printed Signage Market” by Application (Outdoor, Indoor) End-user (Retail, BFSI, Transportation and logistics, Healthcare, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4645.2 million, at a CAGR of  2.06% during the forecast period. The printed signage market has experienced notable growth in recent years due to its numerous benefits for various industries. One significant advantage is its affordability, making it an economical advertising solution for businesses. Print signage offers a cost-effective means to disseminate marketing messages on a broad scale, allowing companies to allocate resources towards other essential business needs. Additionally, printed signage is an effective tool for attracting consumer attention and boosting brand visibility.

Browse market data tables, figures, and in-depth TOC on “Printed Signage Market” by Application (Outdoor, Indoor) End-user (Retail, BFSI, Transportation and logistics, Healthcare, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Application, the Outdoor segment is projected to dominate the market size in 2024

In the dynamic retail landscape, businesses prioritize innovative customer experiences to enhance revenue growth and market presence. Effective signage solutions, such as billboards, 3D printed signs, banners, posters, neon signs, and architectural lettering, play a pivotal role in this endeavor. The retail sector's emphasis on advertising and marketing strategies underscores the significance of printed signage. With the expansion of retail stores globally, the demand for printed signage is projected to surge during the forecast period. Retailers recognize the potential of engaging signage to captivate customers and differentiate their brands, thereby fueling the market's growth.

By End-user, Retail  segment is expected to hold the largest market size for the year 2024

In the realm of outdoor advertising, printed signage plays a pivotal role, encompassing applications such as billboards, event marketing, retail displays, wayfinding signs, and traffic signs. These applications leverage advanced printing technologies and durable materials to create visually captivating, weather-resistant displays that effectively engage and retain customer attention. Outdoor signage serves as an extension of a company's brand, functioning not only to inform prospective clients about products and services, but also to make a lasting impression through innovative designs and compelling call-to-actions. Moreover, outdoor signs can be utilized to promote new sales, specials, or events, thereby driving increased foot traffic to businesses.

APAC is forecasted to hold the largest market size by region in 2024

The Printed Signage Market represents a significant business opportunity for industry participants. With increasing consumer preference for visually appealing and customized signage solutions, market growth is anticipated. Key trends include the adoption of advanced materials and technologies, such as LED lights and digital printing, to create eye-catching and durable signs. Additionally, the market is driven by the growing number of small and medium-sized businesses seeking to enhance their brand visibility and customer engagement through effective signage strategies.

The Printed Signage Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Avery Dennison Corp.
  • Canva Pty Ltd.
  • Chandler Signs LLC
  • Cimpress Plc
  • EhKo Sign Industries Kft.
  • IGEPA group GmbH and Co. KG
  • James Publishing
  • Kelly Signs
  • L and H Companies
  • LINTEC Corp.
  • Mativ Holdings Inc.
  • ORAFOL Europe GmbH
  • Paddock Printing
  • Schweiter Technologies AG
  • Sign Solutions USA
  • Signage US
  • Signs Express
  • SmartSign
  • Spandex Ltd.
  • Techprint Inc.

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Research Analysis Overview

The Printed Signage Market is experiencing significant growth due to the increasing importance of brand identity in various sectors, particularly in retail. According to the MRFR Database, the market is expected to grow at a CAGR of 5.3% between 2021 and 2026. This growth can be attributed to the cost-effectiveness of printed signage compared to traditional marketing and advertising methods. The market for print equipment sales is thriving, with companies like Kornit Digital leading the way in digital textile printing technology. The retail sector is a major consumer of printed signage, with pop-up displays, backdrops, banners, posters, and backlit displays being popular choices for retail stores and shopping malls. E-commerce businesses are also investing in printed signage for their physical stores, further boosting the market's growth. Economies of scale and the availability of advanced print equipment, such as the Softjet Grand from Swedish International AB, are also contributing factors. The Media Expo and other industry events showcase the latest trends in retail signage, including digital signage, large format printing, and billboards. Strategic Factory, for instance, specializes in backlit displays for global government and corporate clients. The future of the printed signage market looks bright, with continued innovation and growth expected in the coming years.

Market Research Overview

The Printed Signage Market encompasses a wide range of applications, including maritime safety, personal safety, and vehicle conspicuity through traffic signs, reflective materials, and industrial tapes. Outdoor and indoor signage are essential for various industries, such as retail, healthcare, transportation and logistics, and marketing and advertising. Printed Signage Applications include promotional signage, informative signs, and brand identity solutions. Key players in the market include Kornit Digital, JMB Wind, 3A Composites, Schweiter Technologies, AR displays, Canon, Astra Signs, and many more. The Printed Signage Type can be vertical or horizontal, and the Printing Equipment includes sheetfed, inkjet, and screen printers, such as the Colorado 1650 printer, Vanguard, Durst, and Softjet Grand. Mergers and acquisitions have been a common trend in the industry, with companies expanding their product offerings and geographical reach. Materials used in Printed Signage Applications include Birch plywood, Oak, Marine plywood, Polypropylene, Wood, PVC (Polyvinyl Chloride), and various other eco-friendly materials. The market is driven by cost effectiveness, economies of scale, and the increasing demand for digital signage and large format printing. E-commerce, exhibitions, and trade shows have also become significant sectors for the Printed Signage Market, with companies like PERSPEXre and CRYLUXre offering high-quality materials and solutions for retail signage, backdrops, banners, posters, and maintenance costs. Global governments are also investing in digital signage and billboards to enhance public safety and information dissemination.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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