Latest News- Printed Signage Market: Outdoor is expected to lead the Application segment during 2024-2028

The Printed Signage Market is being driven by Several benefits of using printed signage

The Printed Signage Market is expected to grow at a CAGR of 2.06% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 4.65 billion. In the highly competitive BFSI sector, printed signage continues to be a preferred marketing solution due to its cost-effectiveness and longevity. This medium is extensively utilized in various locations, including ATMs (featuring banner signs, posters, etc.), interiors, wall graphics, and wall projections. Despite the increasing cost of customer promotion, the demand for printed signage persists, as it offers a significant return on investment. Key factors contributing to its enduring appeal include customizability, durability, and the ability to create a strong brand image. These elements are instrumental in mitigating the impact of digital signage's growing presence in the market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Outdoor
  • Indoor
• End-user
  • Retail
  • BFSI
  • Transportation and logistics
  • Healthcare
  • Others
• Geography
  • APAC
    • China
    • Japan
  • North America
    • US
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Several benefits of using printed signage
• Increasing demand for printed signage from retail industry
• Growing use of billboards

However, the market also witnesses some limitations, which are as follows:

• Growing use of digital signage
• Several drawbacks associated with printed signage
• Growth of e-commerce market and online advertising

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Market Scope in Printed Signage Market Research Report

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Research Analysis Overview

The Printed Signage Market focuses on advanced technologies for preventing printhead clogging, ensuring color consistency, mitigating media warping, analyzing print defects, and cleaning inkjet nozzles. Enhancements include sharpening print images, improving registration accuracy, and optimizing output color. Substrate coating effects, print longevity factors, and ink drying are also crucial. Energy efficiency, waste ink management, and ink formulation analysis are essential for cost reduction. Technologies like digital printing presses, large format and flatbed printers, roll-to-roll printing, sign production processes, display technology integration, backlit display systems, and illumination control systems are transforming the industry.

Market Research Overview

The Printed Signage Market is a significant segment of the media and entertainment industry, encompassing companies that provide signage products, services, and solutions. The market's growth is driven by several factors, including substrate preparation advancements, which ensure optimal ink adhesion for UV-curable inks. Furthermore, the adoption of color gamut expansion technologies enhances the vibrancy and accuracy of printed graphics. Progress in printhead technology also contributes to the market's expansion, enabling high-resolution and high-speed production. These developments collectively fuel the growth of the global Printed Signage Market within the media and entertainment industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/