Printed Signage Market Size to grow by USD 4645.2 million between 2024-2028

The Printed Signage Market is segmented by Application (Outdoor and Indoor), End-user (Retail, BFSI, Transportation and logistics, Healthcare, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). As per the Global Forecast research report 2024-2028 published by Technavio, the market size is estimated to grow by USD 4645.2 million, at a CAGR of 2.06% during the forecast period. There are several companies that are contributing to the market as per this report. Growing demand for printed signage in BFSI sector .

By Application, the Outdoor segment is projected to dominate the market size in 2024

In the realm of outdoor advertising, printed signage plays a pivotal role, encompassing applications such as billboards, event marketing, retail displays, wayfinding signs, and traffic signs. These applications leverage advanced printing technologies and durable materials to create visually captivating, weather-resistant displays that effectively engage and retain customer attention. Outdoor signage serves as an extension of a company's brand, functioning not only to inform prospective clients about products and services, but also to make a lasting impression through innovative designs and compelling call-to-actions. Moreover, outdoor signs can be utilized to promote new sales, specials, or events, thereby driving increased foot traffic to businesses.

For insights on company offerings- Request a sample report!

By End-user, Retail segment is expected to hold the largest market size for the year 2024

In the dynamic retail landscape, businesses prioritize innovative customer experiences to enhance revenue growth and market presence. Effective signage solutions, such as billboards, 3D printed signs, banners, posters, neon signs, and architectural lettering, play a pivotal role in this endeavor. The retail sector's emphasis on advertising and marketing strategies underscores the significance of printed signage. With the expansion of retail stores globally, the demand for printed signage is projected to surge during the forecast period. Retailers recognize the potential of engaging signage to captivate customers and differentiate their brands, thereby fueling the market's growth.

Why is APAC forecasted to hold the largest regional market size in 2024?

The Printed Signage Market represents a significant business opportunity for industry participants. With increasing consumer preference for visually appealing and customized signage solutions, market growth is anticipated. Key trends include the adoption of advanced materials and technologies, such as LED lights and digital printing, to create eye-catching and durable signs. Additionally, the market is driven by the growing number of small and medium-sized businesses seeking to enhance their brand visibility and customer engagement through effective signage strategies.

To access the valuable insights - Download the Free Sample Report

Research Analysis Overview

The Printed Signage Market is experiencing significant growth due to the increasing importance of brand identity in various sectors, particularly in retail. According to the MRFR Database, the market is expected to grow at a CAGR of 5.3% between 2021 and 2026. This growth can be attributed to the cost-effectiveness of printed signage compared to traditional marketing and advertising methods. The market for print equipment sales is thriving, with companies like Kornit Digital leading the way in digital textile printing technology. The retail sector is a major consumer of printed signage, with pop-up displays, backdrops, banners, posters, and backlit displays being popular choices for retail stores and shopping malls. E-commerce businesses are also investing in printed signage for their physical stores, further boosting the market's growth. Economies of scale and the availability of advanced print equipment, such as the Softjet Grand from Swedish International AB, are also contributing factors. The Media Expo and other industry events showcase the latest trends in retail signage, including digital signage, large format printing, and billboards. Strategic Factory, for instance, specializes in backlit displays for global government and corporate clients. The future of the printed signage market looks bright, with continued innovation and growth expected in the coming years.

Market Research Overview

The global media and entertainment industry encompasses businesses engaged in advertising, broadcasting, cable and satellite, publishing, motion pictures and entertainment, interactive home entertainment, interactive media and services, and gambling sectors. According to Technavio, the global advertising market is determined by the consolidated revenues generated by device manufacturers, as well as software, services, and solution providers. This market encompasses the total expenditure by firms on advertising, marketing, and public relations services, both online and offline, excluding digital advertising revenues. Key growth drivers in the global advertising market include the evolving media consumption patterns, particularly in markets with extensive broadband penetration, where individuals curate their own media menus and consume content at their convenience. This trend is further influenced by AI and algorithmic recommendations that shape new content experiences. - The Printed Signage Market is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/