Research Expert: Sarah Overall
  • Published: Mar 2025
  • Pages: 150
  • SKU: IRTNTR41010

  • Primary Battery Market size to increase by USD 5.5 billion, Europe to account for 55% of market growth - Technavio

    The global primary battery market is projected to grow by USD 5.5 billion from 2023 to 2028, according to Technavio’s latest market research report. The market is expected to expand at a CAGR of 5.45% during the forecast period, driven by rising demand for portable electronics, increasing adoption in medical devices, and growing applications in IoT systems. The Europe region is anticipated to contribute 55% of the market’s growth, fueled by rapid industrialization, a booming consumer electronics sector, and expanding manufacturing capabilities in countries like China, Japan, and India. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download PDF Sample Report

    Global primary battery market 2024-2028

    Market Dynamics: Drivers, Trends, and Challenges

    • Key Driver: The increasing demand for portable power solutions in consumer electronics and medical devices is a primary growth driver. The shift toward compact, battery-powered IoT devices and wearables is also boosting the market.
    • Emerging Trend: The development of eco-friendly primary batteries, such as those with reduced heavy metal content, is gaining traction. Innovations in lithium battery technology, offering longer shelf life and higher energy density, are reshaping product offerings.
    • Major Challenge: Environmental concerns over battery disposal and competition from rechargeable alternatives pose challenges. Regulatory pressures to reduce waste and improve recycling infrastructure may impact growth.

    Primary Battery Market: Key Drivers and Insights

    The primary battery market, encompassing non-rechargeable power sources like alkaline, lithium, and zinc-carbon batteries, is experiencing steady growth due to their widespread use in everyday devices. Factors such as the proliferation of wireless gadgets, the need for reliable power in remote applications, and advancements in battery longevity are propelling demand. Unlike rechargeable batteries, primary batteries offer convenience and cost-effectiveness for single-use applications, making them indispensable in households, healthcare, and industrial sectors. Technavio’s report, Global Primary Battery Market 2024-2028, provides a comprehensive analysis of market trends, segmentation, and competitive dynamics, delivering actionable insights for industry stakeholders.

    Request a Sample

    Market Segmentation

    The primary battery market is segmented by type, application, and geography, offering a detailed view of its structure:

    By Type

    • Alkaline Batteries: The dominant segment, widely used in household devices like remote controls and toys due to their affordability and availability.
    • Lithium Batteries: Fastest-growing segment, favored for high-energy density in medical devices and electronics.
    • Zinc-Carbon Batteries: Steady demand in low-cost, low-drain applications like flashlights.
    • Others: Includes specialty batteries like silver oxide and zinc-air, used in niche markets such as hearing aids.

    By Application

    • Consumer Electronics: Leading segment, driven by demand for batteries in gadgets like cameras, clocks, and wireless peripherals.
    • Medical Devices: Growing rapidly due to use in pacemakers, glucose monitors, and thermometers.
    • Industrial: Increasing adoption in sensors, meters, and backup systems.
    • Others: Includes military, aerospace, and automotive applications.

    By Geography

    • Asia-Pacific (APAC): led by China, Japan, and India’s manufacturing and consumer bases.
    • North America: Strong presence in the U.S. and Canada, driven by healthcare and tech innovation.
    • Europe: Steady growth in Germany, UK, and France, supported by industrial and medical demand.
    • Rest of World (ROW): Emerging markets in Latin America, Middle East, and Africa showing potential.

    Regional Insights: Europe Leading the Charge

    The Europe region is expected to account for 55% of the global primary battery market growth during the forecast period. This dominance is driven by the region’s role as a manufacturing powerhouse for consumer electronics, coupled with rising urbanization and disposable incomes. China leads as the largest producer and consumer, supported by companies like Duracell and Panasonic, while Japan excels in high-performance lithium batteries for advanced applications. India’s growing electronics and healthcare sectors further bolster APAC’s contribution, making it a critical hub for primary battery innovation and consumption.

    Competitive Analysis: Key Companies

    The primary battery market is moderately fragmented, with global leaders and regional players competing through innovation, pricing, and distribution. Key companies are focusing on product enhancements, sustainability, and strategic partnerships to maintain their edge. Leading players include:

    • Duracell Inc.: A top name in alkaline batteries, known for its long-lasting power solutions.
    • Energizer Holdings Inc.: Offers a broad portfolio, including Energizer Ultimate Lithium batteries.
    • Panasonic Corp.: Specializes in lithium and alkaline batteries for electronics and industrial use.
    • Sony Corp.: Provides high-performance batteries for cameras and medical devices.
    • Toshiba Corp.: Known for reliable zinc-carbon and alkaline batteries.
    • Rayovac (Spectrum Brands): Competes with affordable, widely available battery options.
    • GP Batteries International Ltd.: A key player in Asia, offering diverse primary battery types.
    • Varta AG: Focuses on specialty batteries like silver oxide for hearing aids.
    • Maxell Holdings Ltd.: Supplies lithium and alkaline batteries for niche applications.
    • EVE Energy Co. Ltd.: A rising Chinese firm in lithium primary batteries for IoT and medical sectors.

    These companies are investing in R&D to improve battery performance and meet evolving consumer needs.

    Market Research Overview

    Technavio’s report leverages extensive primary and secondary research, including interviews with industry experts and analysis of historical data from 2018 to 2022. It provides a holistic view of the market, covering:

    • Market Size and Forecast: Projections for 2023-2028.
    • Competitive Landscape: Insights into vendor strategies and product portfolios.
    • Trends and Challenges: Examination of eco-friendly innovations and disposal issues.

    Table of Contents Highlights

    • Executive Summary: Market overview and key findings.
    • Market Landscape: Segmentation and competitive analysis.
    • Market Sizing: Growth projections and regional contributions.
    • Vendor Analysis: Profiles of leading companies and their strategies.

    About Technavio

    Technavio is a global leader in technology research and advisory services, offering actionable insights into emerging market trends. With over 500 specialized analysts, Technavio’s report library spans more than 17,000 reports across 800 technologies and 50 countries, serving over 100 Fortune 500 companies.

    Read News Read Less
    Interested in this report?
    Get your sample now!

Safe and Secure SSL Encrypted

Technavio

  • 2500 USD

[5 reports/month/user]

  • 5000 USD

close
  • Basic Plan [5000 USD/Year]:

    Single User
    Download 5 Reports/Month
    View 100 Reports/Month
    Add upto 3 Users at 625 USD/user

  • Teams Plan [7500 USD/Year]:

    5 User
    Download 5 Reports/Month/User
    View 100 Reports/Month/User
    Add upto 30 Users at 500 USD/user

*You can upgrade to Teams plan at Subscription page

close
  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization).
    Complimentary Customization Included

*For Enterprise license, go to checkout page

Technavio Get the report (PDF) sent to your email within minutes.