Latest News - Prenatal Vitamin Supplements Market: Conventional retail channels are expected to lead the Distribution Channel segment during 2024-2028

The Prenatal Vitamin Supplements Market is being driven by Increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers

The Prenatal Vitamin Supplements Market is expected to grow at a CAGR of 9.45% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 305.7 million. The prenatal vitamin supplement market represents a significant growth opportunity within the nutritional supplement industry, driven by the high number of pregnancies annually. Proper nutrition during pregnancy is essential for fetal development and recent research suggests long-term health benefits for the baby and mother. Regrettably, many pregnant women neglect their nutritional needs. To address this issue, charitable organizations like Vitamin Angels are taking initiatives to increase access to prenatal multivitamins. In 2018, Vitamin Angels announced plans to scale up its program to reach over 45 million women by 2030, aiming to decrease newborn mortality rates. This underscores the importance of prenatal vitamin supplements in ensuring optimal health outcomes for both mother and child. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Conventional retail channels
  • Direct selling and e-retailing
• Form Factor
  • Powder
  • Liquid
  • Capsules
  • Gummies
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • APAC
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers
• Growing preference for pill-free prenatal vitamin supplements
• Social media platforms increasing awareness of prenatal vitamin supplements

However, the market also witnesses some limitations, which are as follows:

• Misconceptions associated with prenatal vitamin supplements
• Common side effects of prenatal vitamin supplements
• Difficulty in determining the safety of prenatal vitamin supplements

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Market Scope in Prenatal Vitamin Supplements Market Research Report

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Research Analysis Overview

Prenatal vitamin supplements have become an essential part of prenatal care for pregnant women, ensuring they receive the necessary essential vitamins and minerals for fetal development and maternal nutrition. With an increasing focus on organic and non-GMO options, the prenatal vitamin market caters to the demands of expectant mothers seeking natural formulations. Online retail and direct selling platforms have made it convenient for pregnant women to access these supplements, offering various forms such as powders, gummies, tablets, and capsules. Obstetricians often recommend prenatal vitamins to address health issues related to pregnancy, including stressful and sedentary lifestyles, which may lead to birth defects. Essential fatty acids, such as DHA and EPA, are crucial components of prenatal vitamin formulations, contributing to the development of the baby's brain and eyes. Minerals like iron, calcium, and folic acid are essential vitamins that support the mother's health and the baby's growth. As the demand for natural and organic prenatal vitamins grows, the market continues to expand, offering a range of options tailored to the unique needs of pregnant women. Consult with your healthcare provider to determine the right prenatal vitamin supplement for your pregnancy journey.

Market Research Overview

The Prenatal Vitamin Supplements market falls under the broader Global Pharmaceuticals industry, encompassing entities involved in Research and Development (R&D) and manufacturing of various pharmaceutical offerings, including generic and non-generic drugs, and veterinary medicines. According to Technavio's market analysis, the global healthcare market size is determined by the consolidated revenue generated by manufacturers and providers of medical equipment, supplies, pharmaceuticals, biotechnology, and life sciences tools and services. The expansion of the global pharmaceuticals market is anticipated to be fueled by several key factors, most notably the increasing global population aging. By 2050, approximately one-quarter of the US population is projected to surpass the age of 60 years, while Europe is expected to reach a comparable demographic milestone by 2030. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/