Latest News- Potato Protein Market in APAC: Powder is expected to lead the Form Factor segment during 2024-2028
The Potato Protein Market in APAC is being driven by Growing demand for protein powders
The Potato Protein Market in APAC is expected to grow at a CAGR of 5.2% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 8.8 million. In the burgeoning APAC market, potato protein is witnessing significant growth, with online sales channels gaining traction. The increasing popularity of online grocery shopping, alongside apparel and other items, is creating a lucrative opportunity for potato protein vendors. Consumers are increasingly drawn to the convenience, time-saving benefits, and swift delivery services offered by e-commerce platforms. For small retailers and vendors, online sales provide an enhanced market presence and profitability. The proliferation of online grocery shopping across all regions is driving vendors of natural protein powders to target the Internet-savvy customer base and adopt the online retail format.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Form Factor (Powder, Liquid) Geography (APAC).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Potato Protein Market in APAC Research Report
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The Potato Protein Market in APAC is witnessing significant growth due to advancements in protein extraction techniques such as ion exchange and expanded bed absorption. These methods help in hydrolyzing proteins to form peptide chains, enhancing their functional abilities. Potatoes, a food crop rich in starch content, offer nutritional benefits including fiber, vitamins, organic acids, and essential amino acids. Sweet potato protein is a promising alternative to soy and egg proteins, offering similar nutritional value and functional properties for use in functional foods, sports nutrition, and dietary supplements. With a focus on nutrient-dense ingredients, solubility, taste, and environmental sustainability, clean-label products are gaining popularity. Public funding and health awareness are driving the market, with an increasing emphasis on animal welfare and alternative proteins in food technology.
The Potato Protein Market in APAC is witnessing significant growth due to the increasing demand for plant-based proteins in the food and beverage industry. Extraction techniques such as Ion exchange, Expanded bed absorption, and Hydrolyzing proteins are used to isolate potato proteins and peptide chains, which offer functional abilities and nutritional benefits. These proteins have a low starch content and are rich in fiber, vitamins, organic acids, and essential amino acids. As consumers shift towards healthier food options, the demand for potato proteins as a sustainable alternative to soy and egg proteins is expected to increase. The global packaged foods and meats market, valued at billions of dollars, is driven by the health benefits associated with the consumption of minimally processed foods. Potato proteins, as a minimally processed ingredient, align with this trend and are poised to play a pivotal role in the growth of this market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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