Potato Protein Market Size to grow by USD 52.6 million between 2024-2028

The Potato Protein Market is segmented by Type (Isolate, Concentrate, and Hydrolyzed), Application (Meat, Supplements, Animal feed, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). As per the Global Forecast research report 2024-2028 published by Technavio, the market size is estimated to grow by USD 52.6 million, at a CAGR of 8.08% during the forecast period. There are several companies that are contributing to the market as per this report. Increasing popularity of e-commerce platforms for sales .

By Type, the Isolate segment is projected to dominate the market size in 2024

In the potato protein market, isolates are sought after for their high bioactive compound content and minimal carbohydrate and fat profile. These isolates, particularly those derived from potatoes, offer a superior nutritional profile due to their high protein content. Food processing industry leaders, such as Tereos Group, prioritize potato protein isolates for their production of vegan, gluten-free, and all-natural protein ingredients. These isolates, which contain no carbs, starch, or added sugar, are well-balanced in amino acids and are ideal for use in low-protein food applications, including snacks, smoothies, and beverages.

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By Application, Meat segment is expected to hold the largest market size for the year 2024

The potato protein market is poised for growth due to the escalating demand for convenience food and rising disposable income, leading to increased meat consumption and cattle population expansion. Consequently, meat production is projected to surge, necessitating the use of high-quality feed, particularly potato protein, to enhance meat production during the forecast period. The feed industry's robust expansion, fueled by the burgeoning meat sector and export opportunities, offers lucrative prospects for potato protein manufacturers.

Why is North America forecasted to hold the largest regional market size in 2024?

The North American potato protein market is dominated by the US, contributing approximately 85% of the regional market share. This trend is projected to escalate significantly during the forecast period. Factors fueling market growth include a health-conscious populace, expanding vegan demographic, and heightened awareness of plant-protein benefits. Concurrently, the advantages of animal protein, including enhanced feed quality, optimized animal productivity, and improved feed digestibility, continue to bolster demand in this region.

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Research Analysis Overview

In the realm of protein-rich ingredients, potato protein has emerged as a significant player in various industries. The market for potato protein encompasses bakery and confectionery, where it serves as a functional ingredient, enhancing texture and improving the nutritional value of baked goods. Additionally, in the skincare sector, potato protein, specifically organic potato protein, is utilized in illuminating creams and supplements due to its antioxidant properties. Furthermore, in the animal nutrition domain, potato protein concentrates and isolates are used as alternatives to animal proteins and GMO-derived sources in developing nations, catering to the growing global population's demand for sustainable and allergy-friendly options. The versatility of potato protein extends to the production of plant-based supplements, meat alternatives, and even pet food. Moreover, potato protein is also gaining popularity as a source of antidiabetic and amino acid-rich ingredients in juice and starch industries. Brands like Protafy, Solathin, Bioriginal, and Hydrolyzed are leading the charge in the potato protein market, offering high-quality, sustainable, and allergy-friendly solutions for various industries.

Market Research Overview

In the global food products sector, the potato protein market is identified as a subset of the larger packaged foods and meats market, as reported by Technavio. This market encompasses food processing companies that focus on enhancing food safety and prolonging product shelf life. The market's size is determined by the consolidated revenue of the participating vendors, excluding those involved in food processing equipment manufacturing. Notably, this market does not encompass producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. - The Potato Protein Market is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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