Authored By: Sarah
21 Jun 2024

 Potato Protein Market to grow by USD 37.74 million between 2023-2027

According to a research report “ Potato Protein Market” by Type (Isolate, Concentrate, Hydrolyzed) Application (Meat, Supplements, Animal feed, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 37.74 million at a CAGR of  6.43% during the forecast period. The potato protein market is experiencing robust growth due to increasing consumer preference for convenient sources of protein in today's fast-paced lifestyle. Fitness enthusiasts and vegan consumers are key market drivers, with the former seeking muscle development and the latter adhering to dietary restrictions. Companies are capitalizing on this trend through aggressive marketing and the introduction of ready-to-drink potato protein powders. The market's expansion is further fueled by potato protein's high amino acid content and its appeal to the growing vegan population..

Browse market data tables, figures, and in-depth TOC on “Potato Protein Market” by Type (Isolate, Concentrate, Hydrolyzed) Application (Meat, Supplements, Animal feed, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2027.

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By Type, the Isolate segment is projected to dominate the market size in 2024.

The potato protein market is poised for growth due to the escalating demand for convenience food and rising disposable income, leading to increased meat consumption and cattle population expansion. Consequently, meat production is projected to surge, necessitating the use of high-quality feed, particularly potato protein, to enhance meat production during the forecast period. The feed industry's robust expansion, fueled by the burgeoning meat sector and export opportunities, offers lucrative prospects for potato protein manufacturers.

By Application, Meat  segment is expected to hold the largest market size for the year 2024.

In the potato protein market, isolates are sought after for their high bioactive compound content and minimal carbohydrate and fat profile. These isolates, particularly those derived from potatoes, offer a superior nutritional profile due to their high protein content. Food processing industry leaders, such as Tereos Group, prioritize potato protein isolates for their production of vegan, gluten-free, and all-natural protein ingredients. These isolates, which contain no carbs, starch, or added sugar, are well-balanced in amino acids and are ideal for use in low-protein food applications, including snacks, smoothies, and beverages.

North America is forecasted to hold the largest market size by region in 2024.

The North American potato protein market is dominated by the US, contributing approximately 85% of the regional market share. This trend is projected to escalate significantly during the forecast period. Factors fueling market growth include a health-conscious populace, expanding vegan demographic, and heightened awareness of plant-protein benefits. Concurrently, the advantages of animal protein, including enhanced feed quality, optimized animal productivity, and improved feed digestibility, continue to bolster demand in this region.

The Potato Protein Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Bioriginal Food and Science Corp.
  • Cooperatie Koninklijke Avebe U.A.
  • Emsland Starke GmbH
  • Food Innovation Online Corp.
  • Free From That
  • Kerry Group Plc
  • KMC amba
  • Lyckeby Starch AB
  • Meelunie BV
  • Omega Protein Corp.
  • PPZ SA
  • Roquette Freres SA
  • Tereos Group
  • AGRANA Beteiligungs AG
  • Cooperatie Koninklijke Cosun UA

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Research Analysis Overview

In the realm of protein-rich ingredients, potato protein has emerged as a significant player in various industries. The market for potato protein encompasses bakery and confectionery, where it serves as a functional ingredient, enhancing texture and improving the nutritional value of baked goods. Additionally, in the skincare sector, potato protein, specifically organic potato protein, is utilized in illuminating creams and supplements due to its antioxidant properties. Furthermore, in the animal nutrition domain, potato protein concentrates and isolates are used as alternatives to animal proteins and GMO-derived sources in developing nations, catering to the growing global population's demand for sustainable and allergy-friendly options. The versatility of potato protein extends to the production of plant-based supplements, meat alternatives, and even pet food. Moreover, potato protein is also gaining popularity as a source of antidiabetic and amino acid-rich ingredients in juice and starch industries. Brands like Protafy, Solathin, Bioriginal, and Hydrolyzed are leading the charge in the potato protein market, offering high-quality, sustainable, and allergy-friendly solutions for various industries.

Market Research Overview

The Potato Protein Market encompasses the production and supply of high-quality, allergen-free potato protein for various applications in the food and beverage industry. Consumer preferences for nutritious, plant-based alternatives have driven innovation in processed food production, leading to the development of new, purified potato protein products such as Protafy, Solathin, Bioriginal, Hydrolyzed Concentrates, and Isolates. These proteins offer numerous nutritional properties, including muscle strength support, blood sugar level management, and improved digestive health. The market caters to diverse sectors, including poultry, beef, and developing nations, where animal protein sources may be limited or expensive. Potato protein is also used in bakery and confectionery, infant formula, dairy products, energy drinks, dietary supplements, skincare products, hair care products, and even animal nutrition. With growing concerns over animal welfare and sustainability, plant-based proteins like potato protein are gaining popularity as alternatives to traditional animal protein sources. Additionally, potato protein's antidiabetic and antioxidant properties make it a valuable resource in the health and wellness industry.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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