Latest News- Potato Market: Individual is expected to lead the End-user segment during 2025-2029

The Potato Market is being driven by Changing consumer preferences towards healthier foods

The Potato Market is expected to grow at a CAGR of 3.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 25.7 billion. The global potato market is experiencing significant growth due to increasing consumer awareness of potatoes' nutritional benefits. From a business perspective, potatoes offer immense value with their versatility and rich nutritional profile. These tubers are a valuable source of essential vitamins and minerals, including vitamin C, vitamin B6, and potassium, which contribute to overall health and wellness. The antioxidant properties of potatoes help reduce the risk of chronic diseases, making them a popular choice among health-conscious consumers. Additionally, potatoes are naturally gluten-free, making them suitable for individuals with celiac disease or gluten sensitivities. The wide range of preparation methods, including baking, boiling, roasting, and frying, cater to diverse tastes and dietary preferences, further expanding their market appeal. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Individual
  • Commercial
  • Industrial
• Distribution Channel
  • B2C
  • B2B
• Type
  • Conventional
  • Organic
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
  • North America
    • US
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Changing consumer preferences towards healthier foods
• Globalization of global supply chains
• Rising use of potatoes in processing industries

However, the market also witnesses some limitations, which are as follows:

• Increasing price volatility of potatoes
• Issues related to climate change and weather variability
• Disease and pet management problems

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Market Scope in Potato Market Research Report

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Research Analysis Overview

The potato market encompasses various potato products, including fresh and chilled potatoes, French fries, potato crisps, processed potatoes, hash browns, potato wedges, and sliced potatoes. Fast food restaurants and home-cooked meals utilize these raw materials. Healthier options like low-sodium potato chips and convenience foods, such as frozen potatoes and potato starch, are also popular. The industry prioritizes sustainable farming practices and focuses on vitamin B6-rich potatoes, potato protein, and culinary versatility as a staple crop. Shelf life, agricultural practices, and convenience are essential factors in the potato market.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and increase product longevity. According to Technavio, the market's size is determined by the consolidated revenue of the participating businesses. It excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. Key growth drivers for the global packaged foods and meats market include the health benefits linked to the consumption of minimally processed foods, such as potatoes in various forms like fresh, chilled, French fries, potato crisps, and dehydrated potato flakes, which are rich in essential nutrients such as potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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