Authored By: Sarah
28 Nov 2023

Potato Chips Market to witness USD 9.79 Bn revenue expansion through 2023-2027 : Increased brand recognition and the rising popularity of snacking are expansion propellers

The desire for versatile, and easily portable snacks like potato chips has surged due to a shift in culture. Potato chips and other portable and accessible foods are in constant demand because snacking culture encourages individuals to munch often throughout the day. As more individuals lead hectic lifestyles, there is a growing demand for fast, portable snacks that people can eat on the move. Potato chips meet this demand admirably.

Rising snacking habit combined with increasing brand awareness and loyalty will probably lead to sustained expansion in the potato chip market. By 2027, the market is projected to have grown by USD 9.79 billion at a compound annual growth rate of 4.46%.

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Snapshot of the Potato Chips Market Analysis

Culture shifts have made it easier for culinary fads to spread globally, which has given potato chip makers the freedom to experiment with a wide range of flavours influenced by different countries' cuisines as the industry develops in the upcoming years.

Leading players such as Bikaji Foods International Ltd., Burts Snacks Ltd., Calbee Four Seas Co. Ltd., Campbell Soup Co., Emsland Starke GmbH, Great Lakes Potato Chip Co.,Herr Foods Inc., Intersnack Group GmbH and Co. KG, ITC Ltd., Kellogg Co., Kiwi Food , KOIKE YA Inc., McCain Foods Ltd., Notions Group, Old Dutch Foods Ltd.,etc are some of prominent names with strong market presence when it comes to Potato Chips Market

As a result, throughout the projection period, the market will rise thanks to the expanding snacking culture.Learn more about the characteristics of the market and the variables that our thorough analysis predicts will have the biggest effects on it.

Technavio’s analysis of the Potato Chips market also includes:

  • CAGR of the market during the forecast period 2023-2027
  • Detailed information on factors that will drive potato chips market growth during the next five years
  • Precise estimation of the potato chips market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the potato chips market industry across 
  • A thorough analysis of the market’s competitive landscape
  • Comprehensive details of factors that will challenge the growth of potato chips market
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