Latest News- Playout Automation Market: International broadcasters is expected to lead the End-user segment during 2025-2029

The Playout Automation Market is being driven by Rising need for multilingual playout

The Playout Automation Market is expected to grow at a CAGR of 24.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 4579.8 million. The global proliferation of the internet has catalyzed the expansion of the Over-The-Top (OTT) industry. Technological advancements, including cloud computing, augmented reality, virtual reality, artificial intelligence (AI), and machine learning (ML), are driving this growth. Enhanced connectivity and broadband speeds enable consumers to access a vast array of on-demand content, such as movies, TV shows, and live events, from anywhere at any time. This personalized viewing experience has led to remarkable growth for key players like Netflix, Hulu, and Sling TV. By the end of Q4 2015, Netflix boasted 74.76 million subscribers, which ballooned to an impressive 260 million paid subscribers worldwide by Q4 2023. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • International broadcasters
  • National broadcasters
• Genre
  • Sports
  • News
  • Entertainment
  • Cartoon and learning
  • Lifestyle and knowledge
• Channel
  • Single channel
  • Multiple channel
  • Others
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising need for multilingual playout
• Mandatory digitalization of cable TV
• High presence of multichannel video program distributors

However, the market also witnesses some limitations, which are as follows:

• High adoption of free Internet TV services
• Low storage capacity
• Presence of different broadcasting standards

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Market Scope in Playout Automation Market Research Report

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Research Analysis Overview

The Playout Automation Market encompasses solutions for Broadcast Graphics, Content Ingestion, Transcoding, and Caching, facilitating Multi-Channel Playout with Multi-Format Support. Real-Time Data Integration ensures Automated Compliance, while Content Monetization, Advanced Routing, Video Compression, and Audio Mixing optimize Network Management. Fault Tolerance and Disaster Recovery ensure business continuity. Playout Control Panels and User Interfaces offer Reporting and Analytics, Workflow Optimization, and Operational Efficiency. Content Licensing, Rights Management, Metadata Management, and Content Distribution adhere to Broadcast Standards and Industry Regulations. Digital Asset Management, Content Sharing, Collaborative Workflows, Video Editing, Audio Editing, and Content Creation Tools enhance production capabilities. Virtual Studio Technology, Extended Reality, Interactive Television, Programmatic Advertising, Addressable Advertising, Data-Driven Content, Audience Segmentation, and Content Personalization provide advanced features for audience engagement and revenue generation.

Market Research Overview

The Playout Automation Market is a significant segment of the broader global electronic equipment and instruments market. This market encompasses solutions and systems for Broadcast Automation, Media Asset Management, Content Scheduling, On-Air Graphics, Live Event Production, and Automated Playout. According to Technavio, the global electronic equipment and instruments market is projected to grow due to the increasing demand for electronic test and measurement equipment. This trend is driven by technological advancements and digital transformation in various industries, including semiconductors, automotive, IT, consumer electronics, industrial, energy, and medical devices. Playout Automation Systems play a crucial role in this context by streamlining content delivery and ensuring seamless on-air presentation.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/