The Plant Based Protein Products Market is being driven by Expanding global vegan population base
The Plant Based Protein Products Market is expected to grow at a CAGR of 22.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 21597.5 million. The global plant-based protein products market is projected to experience significant growth during the forecast period, driven by the increasing health consciousness among consumers. With rising instances of obesity and related diseases, there is a growing demand for natural, low-fat, and low-calorie food and beverage offerings. In response, market players are introducing new plant-based products that cater to these consumer preferences. The health and wellness trend is particularly popular among younger demographics, with consumers aged 18-32 years showing a strong inclination towards these products.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
248 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 22.8% |
Market growth 2025-2029 |
USD 21597.5 million |
Market structure |
fragmentation |
YoY growth 2024-2025(%) |
18.3 |
Key countries |
US, Germany, Canada, UK, China, France, Japan, Italy, India, and South Korea |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The Plant Based Protein Products Market encompasses various categories such as textured vegetable protein, plant-based milk, vegan cheese, protein blends, complete protein, protein supplements, plant-based snacks, vegan meal kits, and plant-based meat substitutes like imitation meat and meat analogues. These alternatives offer solutions to food security and protein deficiency, boasting high nutrient density, fiber content, and complete protein. Precision fermentation, cultivated meat, and cellular agriculture are emerging alternative protein sources. Sustainability is a key focus with food sustainability, circular economy, climate change, bio-based materials, plant-based packaging, renewable energy, and food waste reduction. Ethical eating, conscious consumption, and a plant-based lifestyle are driving trends. Food industry analysis, consumer research, product positioning, investment opportunities, and venture capital highlight the growth potential in this sector. Food innovation hubs foster development in this market.
The global packaged foods and meats market encompasses businesses engaged in food processing to ensure microbial elimination and shelf life extension. According to Technavio, the market's size is determined by the consolidated revenue of participating vendors. This market excludes equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Market expansion will be fueled by the health benefits linked to minimally processed foods, such as plant-based protein sources like soy, pea, and wheat, which offer nutritional advantages, including high potassium, dietary fiber, folate, vitamin A, and vitamin C content. The rising consumer preference for vegan and meat alternative products, driven by health and ethical considerations, further bolsters market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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