Latest News- Plant Based Pet Food Market: Dry food is expected to lead the Product segment during 2025-2029

The Plant Based Pet Food Market is being driven by Growth in pet ownership

The Plant Based Pet Food Market is expected to grow at a CAGR of 6.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1439.6 million. The global plant-based pet food market is experiencing significant growth, fueled by increasing consumer preference for sustainable and health-conscious pet nutrition options. On August 21, 2024, Wild Earth introduced Unicorn Pate, a nutritionally complete vegan cat food that surpasses AAFCO standards. Formulated with lentils, peas, sweet potatoes, marine microalgae, and essential nutrients like taurine, this innovative product offers a cruelty-free and sustainable alternative for cats with animal protein allergies. Despite potential resistance from the meat sector, the launch aims to establish a new category in the pet food industry. Studies suggesting improved health outcomes for vegan-fed cats further bolster the market potential for this groundbreaking product. 

Get more information on Plant Based Pet Food Market by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Dry food
  • Wet food
  • Snacks and treats
  • Others
• Type
  • Dog food
  • Cat food
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
  • APAC
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growth in pet ownership
• Increase in disposable income
• Rise of veganism

However, the market also witnesses some limitations, which are as follows:

• Regulatory hurdles
• Challenges with palatability
• Competition from conventional pet food

Benefits of Buying Global Plant Based Pet Food Market Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Plant Based Pet Food Market Research Report

Request Free Sample

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The plant-based pet food market is experiencing significant growth due to the vegan movement and increasing consumer confidence in this dietary choice for their pets. Grain-free formulations, made with pea protein and celery, are popular, while production claims, brand equity, and eco-friendly sourcing are key factors. Labeling transparency, mental health, and weight management are important considerations for pet owners. Soybean and sunflower seed meals offer high-quality protein, and functional nutrition snacks are in demand. Sustainability claims and teeth health are also priorities. As pets are considered family members, vegan pet food options, such as vegan dog meals, are increasingly available in specialty stores. Anthropomorphism, dietary needs, and physical condition are influencing the pet food industry's shift towards plant-based formulations. Production sustainability, sourcing, and formulation innovation are essential for maintaining consumer trust and brand equity. Animal-based ingredients, such as cheese, continue to be used in some pet foods, but the trend towards plant-based is gaining momentum. High-energy consumption and weight management are important for pets on a plant-based diet, and transparency in labeling is crucial for pet owners making the switch. The pet food industry is responding to these trends with innovative formulations, sourcing, and production methods to meet the diverse needs of pet owners and their plant-based pets.

Market Research Overview

The plant-based pet food market encompasses businesses engaged in the production and sourcing of plant-based ingredients for pet food formulations. According to Technavio, the global market size is determined by the consolidated revenue of these entities. It's important to note that this market does not include equipment manufacturers or producers of alcoholic and non-alcoholic beverages. Key growth drivers for the plant-based pet food sector include consumer preference for healthier, ethically-sourced options, increasing brand loyalty towards vegan and vegetarian labels, and the nutritional benefits of plant-based diets. Consumer behavior trends indicate a growing concern for transparency and certification in pet food production, ensuring digestibility and addressing potential nutritional gaps.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/