Authored By: Sarah
27 Feb 2024

Pizza Market: An Ultimate Guide to a USD 217.15 Bn Revenue Upsurge 

The global pizza market is a dynamic landscape driven by diverse tastes, evolving preferences, and cultural influences. From traditional Italian styles to innovative fusion creations, pizzas cater to a wide range of palates. Rapid urbanization, changing lifestyles, and the pursuit of convenience have fueled the market's expansion, with an increasing demand for customizable options and healthier alternatives.

By 2027, as per Pizza Market Analysis, it's projected that the worldwide pizza market will hit a valuation of USD 217.15 billion, growing at a CAGR of 6.26% from 2023 to 2027.


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When it comes to Pizza market segmentation, it can be categorized by distribution channel (quick-service restaurants, full-service restaurants, and others), type (vegetarian and non-vegetarian pizza), and geography (North America, Europe, APAC, Middle East and Africa, and South America).

Why is the pizza market booming globally? 

The pizza market is booming, fueled by surging consumption in developing nations like China, India, Brazil, South Africa, and Indonesia. Rising urbanization, increasing incomes, and a growing preference for customizable European foods, especially pizza, are key drivers. With companies catering to health-conscious consumers and rising demand for convenient meals, especially among busy working women, the pizza market is poised for significant growth ahead.

  • As per the Pizza Market report, it has been forecasted that there will be a notable increase in market share for the Quick Service Restaurants (QSR) segment throughout the projected period. QSRs specialize in offering food items with rapid preparation and express delivery services.
  • Speaking of geography, when it comes to the fastest-growing regional segmentation, North America is projected to contribute 41% of the pizza market growth during the forecast period. Determinants that propelled this regional growth comprise the presence of various chains such as pizza chains like Domino, Little Caesar, Papa John International, and Papa Murphy's Pizza.

Pizza Market Study and Overview [2023-2027]

Pizza Market Analysis


Global pizza chains such as Boston Pizza Royalties Income Fund, California Pizza Kitchen Inc., CEC Entertainment Concepts L.P., CICI ENTERPRISES LP, Domino’s Pizza Inc., FAT Brands Inc., Godfathers Pizza Inc., Hungry Howie Pizza, and Subs Inc., La Pinoz Pizza etc have not only influenced the market's competitive landscape but have also been instrumental in driving constant innovation and adapting swiftly to evolving consumer preferences.

Widespread presence, coupled with their emphasis on quality, convenience, and diverse menu offerings, has set a benchmark for the industry. Additionally, these chains have spurred competition, prompting local pizzerias to enhance their offerings and service standards, ultimately benefiting consumers with a broader range of choices and improved quality across the board.

The future of the pizza market appears vibrant, driven by rising global demand, customization trends, and a growing focus on health-conscious options. Busy lifestyles and urbanization further propel pizza's popularity and market expansion.Download  Pizza Market Sample Report Now

Key Highlights:

  • CAGR of the market during the forecast period 2023-2027
  • Detailed information on factors that will assist pizza market growth during the next five years
  • Estimation of the pizza market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the pizza market
  • Analysis of the market’s competitive landscape and detailed information on core companies
  • Comprehensive details of factors that will challenge the growth of the pizza market players
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