Authored By: Sarah
04 Jul 2024

 Photo Printing and Merchandise Market Size to grow by USD 7409.83 million between 2024-2028

According to a research report “ Photo Printing and Merchandise Market” by Distribution Channel (Online, Retail, Kiosk) Device (Desktop, Mobile) Product (Photo only, Wall decor, Photo cards, Photo gifts, Calendars) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 7409.83 million, at a CAGR of almost 5.63% during the forecast period. In the global business landscape, gifting continues to hold significant cultural and emotional weight. As traditions evolve, so too does the gifting industry. Particularly noteworthy is the rise of personalized gifting, with an increasing number of millennials favoring customized presents for both corporate and personal occasions. This trend has significantly boosted the demand for photo printing and merchandise, particularly during major celebrations such as Christmas, New Year, Easter, Halloween, and Hanukkah. The personal touch offered by these items enhances their value, making them thoughtful and meaningful expressions of appreciation and joy.

Browse market data tables, figures, and in-depth TOC on “Photo Printing and Merchandise Market” by Distribution Channel (Online, Retail, Kiosk) Device (Desktop, Mobile) Product (Photo only, Wall decor, Photo cards, Photo gifts, Calendars) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Online segment is projected to dominate the market size in 2024

In the business realm, desktop photo printing plays a pivotal role in various sectors including homes, offices, retail stores, imaging centers, and photo studios. Large corporations utilize desktops for commercial photo printing services to cater to the growing market demand. Photo centers often incorporate countertop photo printing stations, such as minilabs, to provide customers with instant photo prints within an hour. Retail stores predominantly offer over-the-counter printing services and self-service kiosks, enabling customers to insert their image files from a memory card, CD, DVD, or USB and receive a finished print.

By Device, Desktop  segment is expected to hold the largest market size for the year 2024

The online sector of the global photo printing and merchandise market is projected to expand at a robust pace during the forecast period. This segment offers customers a vast array of choices, resulting in time and effort savings, thereby boosting customer satisfaction. The online vendors' ability to offer product customization adds to the convenience, fueling market expansion. Key factors, such as the proliferation of e-commerce and the expanding Internet penetration, will significantly contribute to the online segment's market position throughout the forecast period.

North America is forecasted to hold the largest market size by region in 2024

The photo printing and merchandise market in North America is projected to lead the global market expansion during the forecast period, with significant contributions from the United States and Canada. The region's market growth is primarily fueled by the burgeoning gifting culture. This trend has significantly increased the demand for personalized photo products, particularly during major celebrations such as Christmas, New Year, Easter, Halloween, and Hanukkah. The persistent growth of this gifting culture is anticipated to stimulate the market for photo printing and merchandise in North America.

The Photo Printing and Merchandise Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 1-800-FLOWERS.COM
  • Inc.
  • American Greetings Corp.
  • Card Factory Plc
  • Cimpress Plc
  • Circle Graphics Inc.
  • District Photo Inc.
  • Eastman Kodak Co.
  • ezprints Inc.
  • Ifolor AG
  • Minted LLC
  • Nations Photo Lab
  • Perion Network Ltd.
  • Prodigi Group Ltd.
  • RPI Print Inc.
  • Shutterfly Inc.
  • Tesco Plc
  • Walgreens Boots Alliance Inc.
  • Walmart Inc.
  • Zazzle Inc.

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Research Analysis Overview

Title: Photo Printing and Merchandise Market: Trends, Technology, and Consumer Behaviour The photo printing and merchandise market is experiencing a surge in popularity, driven by consumer demand for high-quality experiences and individuality. Millennials, in particular, are leading the charge, with a preference for personalized mugs, merchandise, and photo books. Printing firms are responding with advanced technologies such as AI-driven editing, on-demand printing, variable data printing, Dyesublimation, Digital printing, and even Micro printing and 3D printing. Consumer trust is a critical factor in this market, with firms prioritizing quality and copyright infringement protection. Traditional cameras, digital cameras, and smartphones all contribute to the photo printing market, with high-resolution printing technology ensuring that every image is a work of art. Fashion is also a significant driver, with personalized items such as clothing and accessories becoming increasingly popular. Production and consumption patterns are shifting towards more sustainable and ethical practices, with consumers seeking eco-friendly materials and ethical labor practices. Expert analysis suggests that the future of the photo printing and merchandise market will be shaped by continued innovation in printing technology, consumer demand for personalization, and a focus on sustainability and ethical production.

Market Research Overview

The photo printing and merchandise market is experiencing a significant expansion, driven by the rising demand for personalized items and high-quality printing experiences. Instant kiosks in malls and ecommerce enterprises offer online photo printing services, allowing consumers to instantly print their creative photos in various formats, including highdefinition photographs, lenticular paintings, and even 3D images. Traditional film printing and offset printing have given way to digital printing technologies such as dyesublimation, variable data printing, and AIdriven editing for on-demand printing. Camera stores have also joined the fray, offering professional photo editing services and high-quality printing on various substrates like sublimation paper and polymer-coated materials. Merchandise printing, including personalized mugs, t-shirts, and phone cases, is a growing segment of the market. Millennials and fashion-conscious consumers seek individuality and unique experiences, making merchandise printing a lucrative business. However, printing firms must navigate the complexities of intellectual property and consumer trust, ensuring copyright infringement does not undermine their reputation. Production consumption is increasing, with printing technology advancing to meet the demand for micro printing, office supplies, and even 3D printing. High-resolution printing and copyright-protected images are essential to maintain consumer trust and satisfaction. Overall, the photo printing and merchandise market is poised for continued growth, offering exciting opportunities for businesses and consumers alike.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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