Personalized Nutrition Market Growth 2024-2028: DNA-Based Nutrition, Digital Health Platforms, and Rising Demand for Tailored Dietary Plans

The personalized nutrition market is projected to grow by USD 8.46 billion from 2023 to 2028, expanding at a CAGR of 12.55%. This growth is driven by increasing adoption among athletes, advancements in DNA-based nutrition, and the rise of direct-to-consumer (D2C) sales. Genetic testing and AI-driven data analytics play a crucial role in providing customized dietary recommendations based on individual health goals and genetic markers. However, challenges such as high production costs and low penetration in developing regions remain key barriers.

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Market Segmentation

By Product Type

• Active Measurement – Includes monitoring dietary intake, physical activity, hydration, and supplement consumption. The adoption of wearable devices and mobile apps enhances accessibility and data collection.
• Standard Measurement – Offers generalized nutrition plans based on broad consumer segments rather than individual tracking.

By End-User

• Direct-to-Consumer (D2C) – Growing demand for customized health products through e-commerce platforms is fueling this segment. Consumers seek solutions for weight management, athletic performance, and specific health conditions.
• Wellness & Fitness Centers – Increasing focus on personalized health coaching and tailored dietary recommendations.
• Hospitals & Clinics – Integration of precision medicine and preventive healthcare to manage chronic diseases through personalized nutrition plans.
• Institutions – Research institutions and universities are developing new genetic-based nutrition solutions.

By Region

North America

• United States
• Canada

Growing health consciousness and demand for preventive healthcare are driving market expansion in North America. E-commerce and direct-to-consumer (D2C) sales channels enhance accessibility to personalized supplements and functional foods.

Europe

• United Kingdom
• Germany
• France
• Rest of Europe

Rising adoption of DNA-based nutrition solutions and advancements in digital health platforms contribute to market growth. The region also sees increasing integration of personalized dietary plans in hospitals and wellness programs.

Asia-Pacific (APAC)

• China
• India

The growing middle-class population and rising awareness of nutritional genomics are fueling demand. Digital health adoption and wearable technology are driving the adoption of personalized dietary solutions.

South America

• Chile
• Argentina
• Brazil

The market in South America is witnessing steady growth due to increasing awareness about nutraceuticals and functional foods. However, affordability remains a barrier to widespread adoption.

Middle East & Africa

• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

The market in this region is gradually expanding due to increased focus on preventive healthcare and wellness programs. However, low penetration and price sensitivity continue to limit growth.

Market Dynamics

Drivers

• Increasing Adoption Among Athletes – Athletes and fitness enthusiasts are increasingly using personalized nutrition to optimize performance and recovery.
• Growth of Direct-to-Consumer (D2C) Platforms – E-commerce and online subscription models enable consumers to access customized dietary solutions conveniently.
• Rising Demand for DNA-Based Nutrition – Genetic testing allows for highly personalized diet plans, optimizing nutrient intake based on individual genetic markers.
• Advancements in AI and Wearable Technology – Data analytics and AI-driven recommendations are enhancing customized meal planning and supplement intake.

Trends

• DNA-Based Personalized Nutrition – Genetic insights are increasingly used to tailor nutrition plans, helping consumers make science-backed dietary choices.
• Use of 3D-Printed Edibles – Innovations in customized food printing are emerging to deliver personalized meal solutions.
• Health Monitoring & Digital Platforms – Wearables and mobile apps provide real-time tracking of dietary intake, hydration, and fitness levels.

Challenges

• High Production Costs – Personalized supplements and genetic testing services remain expensive, limiting accessibility in some markets.
• Complex Regulatory Frameworks – Varying regulations across regions pose challenges for companies entering new markets.
• Low Penetration in Developing Regions – Limited consumer awareness and affordability concerns restrict market expansion in APAC and Africa.

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Key Players in the Personalized Nutrition Market

• Amway Corp – Offers personalized supplements and vitamin packs.
• Archer Daniels Midland Co – Develops personalized nutrition models using probiotics, prebiotics, and microbiome analysis.
• Atlas Health Europe Ltd – Provides personalized health nutrition tests, including DNA and microbiome testing.
• Abbott Laboratories
• Bactolac Pharmaceutical Inc.
• Balchem Inc.
• BASF SE
• BIRON HEALTH GROUP
• BlueDot Inc.
• Fagron NV
• Koninklijke DSM NV
• Nestle SA
• Noho Health Inc.
• Nourished Official
• Nutrigenomix Inc.
• Prenetics Global Ltd.
• Segterra Inc.
• Zipongo Inc.

Future Market Insights

The personalized nutrition market is set for rapid expansion due to technological advancements in genetic testing, AI-driven analytics, and digital health platforms. Growing demand for tailored dietary solutions and increased adoption among athletes, fitness enthusiasts, and health-conscious consumers will continue driving market growth. The integration of wearables, mobile apps, and 3D food printing will further enhance precision nutrition offerings, solidifying the market’s expansion trajectory.