Latest News- Personalized Gifts Market in US: Non-photo personalized gifts is expected to lead the Product segment during 2025-2029

The Personalized Gifts Market in US is being driven by Advent of gift-giving culture and increasing demand for seasonal decorations

The Personalized Gifts Market in US is expected to grow at a CAGR of 9.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5271.9 million. The personalized gifts market in the US has witnessed a notable upsurge in demand for eco-friendly options. This trend can be attributed to heightened environmental consciousness and the desire for distinctive, meaningful presents. Consequently, businesses providing personalized, eco-friendly gifts have experienced remarkable growth. Green Gifts, a leading US-based online retailer, exemplifies this trend. Specializing in eco-friendly personalized gifts, their product offerings encompass reusable water bottles, organic cotton apparel, and jewelry crafted from recycled materials. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Non-photo personalized gifts
  • Photo personalized gifts
• Distribution Channel
  • Online
  • Offline
• End-user
  • Female
  • Male
  • Children
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Advent of gift-giving culture and increasing demand for seasonal decorations
• Rise in celebrity endorsements and social media promotions
• Growing popularity of private-label brands

However, the market also witnesses some limitations, which are as follows:

• Growing competition from homemade and DIY gifts
• Criticality in inventory, supply chain, and merchandising management
• Seasonal nature of product demand

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Market Scope in Personalized Gifts Market in US Research Report

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Research Analysis Overview

The Personalized Gifts Market in the US is shaped by various factors including the customer journey, user experience, and gift-giving trends. Brands employ personalization strategies such as design customization and product personalization to enhance the gifting experience. Gift-giving etiquette and occasions drive the demand for personalized marketing, CRM, and online shopping experiences. Delivery options, return policies, gift wrapping services, and gift card redemption are essential elements of the customer experience. Customer loyalty programs, gift subscription models, personalized recommendations, data-driven personalization, and AI-powered personalization offer unique value. Brands leverage customer insights and gifting behavior to create personalized gifting platforms and gift ideas, while personalized branding, social media marketing, influencer marketing, content marketing, and email marketing help reach and engage customers.

Market Research Overview

The US personalized gifts market encompasses a range of product categories, including photo gifts, personalized jewelry, gift baskets, gift sets, personalized stationery, home decor, personalized apparel, gift cards, and digital gifts. According to Technavio, the global household and personal care products market, which includes R&D and manufacturing of personal and beauty care items such as cosmetics, perfumes, masks, sex toys, hair wigs and extensions, polarized sunglasses, and personalized gifts, is driven by the growth in disposable income. This economic factor positively influences consumer spending on discretionary items, expanding the market for personalized gifts in the US and beyond.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/