The personalized gifts market share in the US is expected to grow by USD 2.01 billion, accelerating at a CAGR of 5.83% during the forecast period. The market is segmented by product (non-photo personalized gifts and photo personalized gifts) and distribution channel (offline and online). The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking
Personalized Gifts Market Analysis in the US 2021-2025: View Free Sample Report
Factors such as the advent of gift-giving culture and increasing demand for seasonal decorations are notably driving the growth of the market. However, the seasonal nature of product demand is a major hindrance for market vendors.
The personalized gifts market report in the US provides a detailed analysis of all the factors that are likely to influence the growth of individual segments within the market as well as the overall market in focus. This analysis will enable marketers to assess their play in the market and plan for growth opportunities.
The market is fragmented due to the presence of several players. American Greetings Corp., Bed Bath & Beyond Inc., CafePress Inc., Enesco LLC, Etsy Inc., Hallmark Licensing LLC, Personal Creations, Shutterfly Inc., The Walt Disney Co., and UncommonGoods LLC are some of the major personalized gifts market vendors in the US. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.
The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
Technavio custom reports provide market insights at the global and regional levels along with a pipeline analysis of new product launches. It also provides a peek into the latest R&D along with an impact analysis of government regulations. Download the Free PDF Sample Report