Latest News- Personal Care Products Market in South Africa: Offline is expected to lead the Distribution Channel segment during 2024-2028
The Personal Care Products Market in South Africa is being driven by Growing focus on Afrocentric requirements
The Personal Care Products Market in South Africa is expected to grow at a CAGR of 4.9% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1479.2 million. In the South African personal care market, there is a growing trend towards health-conscious consumer preferences. This shift is driven by increasing awareness of the potential harmful effects of synthetic chemicals used in beauty and personal care products. As a result, vendors are responding by producing items with natural and organic ingredients, free from parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. For instance, ESSE SKINCARE, a South African company, caters to this demand with a comprehensive range of skincare products. Their offerings address various skin concerns, including acne, dryness, pigmentation, premature aging, oiliness, and skin sensitivity.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Distribution Channel (Offline, Online) Product (Skincare products, Haircare products, Color cosmetics, Oral care products, Others) Geography (Middle East and Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Personal Care Products Market in South Africa Research Report
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The South African personal care market encompasses various product categories, including color cosmetics, skincare, and hair care. Consumers are increasingly seeking organic components and non-toxic ingredients in their personal care products due to health concerns and allergies. Synthetic products, vegan beauty ranges, and specialty stores cater to diverse consumer preferences. Male grooming, skincare for female users, and beard care are growing segments. Sales channels include pharmacies, beauty salons, and e-commerce platforms. Marketing strategies employ celebrities, advertisements, and media promotion to cater to evolving living standards.
The global personal care products market encompasses the production and research and development of various items, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, market growth is attributable to rising disposable income, which fuels consumer spending on luxury and lifestyle-related products. Consumers are increasingly seeking organic components, vegan beauty ranges, and natural ingredients such as plant extracts and natural oils in their personal care products due to health concerns and allergies. Skin irritation and dullness are common issues driving demand for effective facial makeup and hairstyling solutions. The market trend toward clean labels and eco-friendly packaging further influences consumer preferences.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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