Latest News- Personal Care Products Market in South Africa: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Personal Care Products Market in South Africa is being driven by Growing focus on Afrocentric requirements

The Personal Care Products Market in South Africa is expected to grow at a CAGR of 5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1604.4 million. The personal care market in South Africa is witnessing a significant shift towards natural and less chemically-laden products, driven by rising health consciousness and consumer awareness of the potential hazards of toxic chemicals. In response, manufacturers are focusing on producing beauty and personal care items free from parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. In line with this trend, BASF, a leading chemical producer, introduced three new natural-based personal care ingredients in April 2025: Verdessence Maize, Lamesoft OP Plus, and Dehyton PK45 GA/RA. These ingredients, derived from renewable sources like corn starch and Rainforest Alliance Certified coconut oil, provide sustainable and non-toxic alternatives for personal care manufacturers in Africa, aligning with the growing demand for clean beauty formulations. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Skincare products
  • Haircare products
  • Color cosmetics
  • Oral care products
  • Others
• Price
  • Budget
  • Mid-Range
  • Premium 
• Geography
  • South Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing focus on Afrocentric requirements
• Influence through social media and blogging
• Rise in demand for personal care products for men

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit personal care products
• Growing preference for DIY personal care products at home
• Adverse health effects of synthetic chemicals used in personal care products

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Market Scope in Personal Care Products Market in South Africa Research Report

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Research Analysis Overview

The Personal Care Products Market in South Africa is witnessing a shift towards transparency in ingredients, prioritizing product efficacy, and considering the impact on skin microbiomes. Personalized beauty regimens, clean beauty, and conscious consumerism are driving trends. Direct-to-consumer brands, beauty tech, sustainable packaging, and refillable containers are shaping the industry. Skincare and hair care routines, makeup and fragrance trends, and beauty innovation focus on skin and hair health, wellness, and holistic beauty. Inclusivity, diversity, body positivity, mental health, and aging gracefully are key aspects of modern beauty.

Market Research Overview

The global personal care products market encompasses the production and research and development of various categories, including personal hygiene, oral care, body care, sun care, and more. These products span from cosmetics and perfumes to masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, market size is determined by the collective revenue generated by manufacturers. Factors driving growth in this sector include rising disposable income, enabling consumers to allocate funds towards non-essential items such as luxury personal care products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
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Website: www.technavio.com/