Latest News- Perfume Market in India: Women is expected to lead the End-user segment during 2025-2029

The Perfume Market in India is being driven by Increasing demand for perfumes from millennial population

The Perfume Market in India is expected to grow at a CAGR of 17.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2188 million. In the dynamic perfume market of India, personalization has emerged as a key trend. Brands are offering consumers the opportunity to create signature fragrances by layering individual scents, utilizing technology to facilitate customization based on preferences for social activities, moods, and favorite scents. Consumers are increasingly focused on the ingredients and production methods employed in beauty products. Multifunctional fragrances, incorporating essential oils, antioxidants, and anti-aging properties, add value for discerning customers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Women
  • Men
• Distribution Channel
  • Offline
  • Online
• Product
  • Mass
  • Premium
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for perfumes from millennial population
• Influential endorsements of perfumes from celebrities and social media
• Replenishing personal grooming

However, the market also witnesses some limitations, which are as follows:

• Counterfeit products available in perfume market in India
• Competition faced by premium perfumes from products available at affordable prices
• Increasing demand for body sprays, deodorants, and deo-sticks

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Market Scope in Perfume Market in India Research Report

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Research Analysis Overview

The perfume market in India is experiencing significant growth, driven by the increasing disposable income of the millennial population and their preference for fragrance-infused products, including perfumes, essential oils, and custom-made fragrances. E-commerce platforms and perfume vendors are capitalizing on this trend, offering a wide range of fragrance options from traditional variants to innovative, synthetic chemicals and natural perfumes. Consumer spending on personal grooming, influenced by endorsements and living standards, is also contributing to the market's expansion. Product diversification, such as customized perfumes, unisex fragrances, and premium perfume bottles with innovative packaging, is further fueling growth in this sector. Beauty salons and perfumeries are also playing a crucial role in promoting the use of fragrance-infused essential oils and perfumes as part of personal care routines. Reliable data indicates that the market for perfumes in India is expected to continue its upward trajectory in the coming years.

Market Research Overview

The global personal care products market encompasses the production and research and development of various items, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, market growth is attributed to the rise in disposable income, leading to increased consumer spending on luxury and lifestyle-related products, such as customized perfumes and custom-made fragrances. The perfume market in India, specifically, is experiencing significant growth due to the increasing popularity of AI-based perfume solutions and the expansion of beauty salons. This trend is expected to continue, contributing to the overall expansion of the global household and personal care products market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/