Latest News- Perfume Market in US: Women is expected to lead the End-user segment during 2025-2029

The Perfume Market in US is being driven by Rising living standards driving demand for perfumes

The Perfume Market in US is expected to grow at a CAGR of 9.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3989.1 million. In the US perfume market, the high price point remains a significant challenge for consumer adoption. To mitigate this, companies are implementing innovative marketing strategies. These tactics include product bundling, limited-edition releases, and collaborations with influencers or celebrities to generate exclusivity. For instance, Capri Holdings boosted sales by 20% in Q1 2024 through a limited-edition Michael Kors fragrance collection, promoted via targeted social media campaigns and strategic influencer partnerships. Such approaches are expected to enhance demand for perfumes, contributing positively to the market's growth during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Women
  • Men
• Distribution Channel
  • Offline
  • Online
• Type
  • Natural
  • Synthetic
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising living standards driving demand for perfumes
• Growing popularity of personal grooming
• Influential endorsements from celebrities and social media

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit products
• Competition faced by premium perfumes from products available at affordable prices
• Growing demand for body sprays, deodorants, and deo-sticks

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Market Scope in Perfume Market in US Research Report

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Research Analysis Overview

The US perfume market encompasses a range of offerings from personal grooming essentials to luxury and exotic fragrances. Premium and customized scents are popular among millennials and Gen Z population. Beauty salons, perfumeries, department stores, and online channels distribute various fragrance types, including light-scented parfums. Brands like Lavanila and celebrity endorsements influence consumer choices. Social media influencers and mass fragrance products also play a significant role in marketing strategies for both premium and standard offerings.

Market Research Overview

The global personal care products market encompasses the production and research and development of various items, including perfumes, luxury fragrances, and exotic offerings. According to Technavio, market size is determined by the collective revenue generated by manufacturers in this sector. Key growth drivers include rising disposable income, leading to increased consumer spending on premium and luxury items, such as perfumes. This trend is expected to significantly contribute to the expansion of the global personal care products market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/