Latest News- Pea Protein Market: Isolates is expected to lead the Product segment during 2024-2028

The Pea Protein Market is being driven by Increasing demand for plant-based diets

The Pea Protein Market is expected to grow at a CAGR of 14.16% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 272 million. In the global food and beverage industry, there is a growing trend towards the use of clean-labeled and natural ingredients, driven by consumers' increasing health consciousness. Pea protein, derived from legumes, is a unique source of clean-labeled plant-based protein with numerous nutritional and functional benefits. This trend is expected to fuel the demand for pea protein, particularly in markets where consumers prefer transparent labeling. In the US, for instance, over three-quarters of consumers express a preference for foods and beverages with perceivable ingredients. Consequently, vendors in the global pea protein market are responding to this demand by offering clean-labeled pea protein isolate. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Isolates
  • Hydrolysate
  • Concentrates
  • Textured
• Application
  • Dietary supplement
  • Meat substitutes
  • Bakery goods
  • Beverages
  • Others
• Form
  • Dry
  • Liquid
• End-User
  • Food & Beverage Manufacturers
  • Dietary Supplement Manufacturers
  • Pharmaceutical Companies
  • Animal Feed Manufacturers
  • Individual Consumers
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • Middle East and Africa
    • Egypt
  • South America
    • Brazil
    • Argentina

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for plant-based diets
• Expanding global vegan population base
• High nutrient profile of pea protein and rapid product expansion

However, the market also witnesses some limitations, which are as follows:

• Increasing demand for different types of proteins
• Government regulations and guidelines
• Decline in pea protein content

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Market Scope in Pea Protein Market Research Report

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Research Analysis Overview

The Pea Protein Market is witnessing significant growth due to its association with health and wellness, muscle building, and weight management. Peas, a natural source, offer satiety support aligning with consumer priorities. Pea Protein Isolate, Concentrate, and Textured forms provide minimal processing and clean label appeal. Yellow Field Peas are the primary source, catering to lactose intolerant individuals. Product innovation includes texture enhancement for food formulations, energy balance, and muscle repair.

Market Research Overview

The Pea Protein Market is experiencing significant growth within the health and wellness sector, driven by consumer priorities for muscle building, weight management, and satiety support. Brands focusing on natural origin, minimal processing, and clean label products are resonating with consumers seeking transparency and trust. Pea protein's allergen-free nature and dietary restriction compatibility cater to a broad consumer base. Its plant-based origin, lower environmental footprints, and eco-conscious appeal align with evolving consumer awareness and nutritional benefits. Food formulations incorporating pea protein offer a sustainable alternative to traditional protein sources, addressing the increasing demand for natural, eco-friendly options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/