Latest News- Packaged Turmeric-Based Beverages Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Packaged Turmeric-Based Beverages Market is being driven by Rising awareness about health benefits of turmeric-based beverages

The Packaged Turmeric-Based Beverages Market is expected to grow at a CAGR of 4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 155.5 million. The vegan lifestyle, which prioritizes plant-based food consumption for health benefits and ethical reasons, is gaining significant traction globally. This shift in consumer preferences has positively impacted the market for packaged turmeric-based beverages, such as golden milk, juices, elixirs, and teas. Veganism, an increasingly popular lifestyle choice, favors animal rights and environmental consciousness. Consumers adhering to this diet are making deliberate decisions to avoid animal-derived products and seek healthier alternatives to dairy, meat, and conventional protein sources. This trend is driving demand for turmeric-based beverages as a viable, plant-based option. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Type
  • Health and wellness
  • Pharmaceutical sector
• Packaging
  • Bottles
  • Cans
  • Cartons
  • Pouches
• Product Type
  • Turmeric tea
  • Turmeric latte
  • Turmeric juices
  • Ready-to-drink (RTD)
• Consumer Type
  • Health-Conscious Consumers
  • Fitness Enthusiasts
  • General Consumers
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising awareness about health benefits of turmeric-based beverages
• Increasing demand for packaged turmeric-based beverages due to organized retailing
• Popularity of traditional and ayurvedic medicine

However, the market also witnesses some limitations, which are as follows:

• Increase in demand for substitute products for turmeric-based beverages
• Distribution challenges in turmeric-based beverages
• Unhealthy price competition among competitors

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Market Scope in Packaged Turmeric-Based Beverages Market Research Report

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Research Analysis Overview

The turmeric beverage market encompasses various types of drinks infused with turmeric, including turmeric-based drinks and turmeric-infused beverages. Innovations and trends in this category are driving growth, influencing consumer preferences, and shaping packaging, distribution, and pricing strategies. Turmeric beverage brands focus on marketing, advertising, and branding to reach consumers, while manufacturing processes prioritize sustainability. Demographics and psychographics play a role in consumer behavior, and e-commerce and SEO strategies are essential for online sales.

Market Research Overview

The global soft drinks and non-alcoholic beverages industry encompasses various segments, including carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. These others include plant-based beverages, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and specialty drinks, such as turmeric-based beverages like turmeric lattes, golden milk, turmeric shots, turmeric tea, turmeric ginger drink, and turmeric juice, and turmeric smoothies. According to Technavio, the market size is determined by the combined revenues generated by manufacturers of these beverages, excluding sales from dispensing equipment. Factors driving market growth include the continuous introduction of innovative and new product launches, catering to consumers' evolving preferences towards healthier options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/