increasing number of new product launches is driving the Packaged Burgers Market
Technavio analyzes that the Packaged Burgers Market is expected to grow at a CAGR of 8.5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 3309.3 million.There are various factors that contribute to the growth of the market. The Packaged Burgers Market is witnessing a significant surge due to an increasing number of new product launches. Companies are introducing innovative flavors and packaging solutions to cater to evolving consumer preferences. This trend is expected to continue, driving market growth and competition in the coming years. New product development is a key strategy for market players to expand their customer base and maintain a competitive edge.
The global market for packaged burgers, specifically frozen burgers, is experiencing significant growth due to their numerous advantages. These advantages include extended shelf life in end-user establishments without compromising nutrient and protein content, as well as the convenience they offer. Frozen burgers, which come in ready-to-cook variants, are the most popular type of packaged burgers worldwide. Key players in this market, such as BUBBA foods LLC and The Kraft Heinz Co., are capitalizing on this trend by expanding their frozen burger offerings. These offerings include various toppings like sliced buns, sauces, cheese, lettuce, tomato, onion, pickles, bacon, and chili. The frozen burger market's growth is further fueled by the increasing consumption of convenience foods and the ability of these burgers to be stored at low temperatures.
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Packaged Burgers Market Segmentation
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The Packaged Burgers Market encompasses a range of convenience food products, including cooked patties and sliced buns, that cater to various dietary patterns. Sustainable packaging and single-serve methods are key trends, with an increasing focus on plant-based burgers made from ingredients like carrot, beetroot, bell pepper, and protein sources. Online retail and ready-to-eat food options are popular among vegan populations. Ingredients may include vegetables, sauces, cheese, lettuce, tomato, onion, pickles, bacon, chili, and ground beef. Shelf life is a critical factor in this market, which also offers ready-to-cook and ready-to-eat options. The convenience of packaged burgers, coupled with their versatile flavors, continues to drive fast-food consumption.
The packaged burgers market is a significant segment of the global packaged foods and meats industry, which encompasses vendors engaged in food processing to ensure food safety and extend product shelf life. According to Technavio, the market's size is determined by the consolidated revenue of participating vendors. This market excludes food processing equipment manufacturers and packaged beverage producers. Factors driving the packaged foods and meats market growth include the health benefits of minimally processed foods, such as packaged burgers with vegetables like carrot, beetroot, and bell pepper, as well as the convenience of single-serve methods and the increasing popularity of plant-based protein sources, such as those found in plant-based burgers. Additionally, sustainable packaging trends and the rise of online retail platforms contribute to market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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