Authored By: Sarah
20 Jan 2025

Orthodontic Market Trends, Growth, and Key Insights for 2024-2028

The global orthodontic market is witnessing significant growth, driven by the rising prevalence of dental disorders and increasing awareness about the importance of early orthodontic treatment. This market is expected to expand at a robust pace, with an estimated growth of USD 15.09 billion between 2023 and 2028, reflecting a compound annual growth rate (CAGR) of 23.31%. This expansion is driven by advancements in orthodontic technologies, an increase in the number of dental professionals, and a growing focus on aesthetic dentistry.

Global orthodontic market 2024-2028

For more details about the industry, get the PDF sample report for free

Key Market Drivers

The rising awareness of oral health is one of the primary drivers of growth in the orthodontic market. As consumers become more informed about the importance of addressing dental misalignments early, the demand for orthodontic services has surged. Conditions such as misaligned teeth, bad bites, and jaw disorders, if left untreated, can lead to more severe oral health issues, including periodontal disease and temporomandibular joint (TMJ) disorders.

Furthermore, the prevalence of oral diseases is increasing, and more individuals are seeking orthodontic solutions for both health-related and cosmetic reasons. The growing trend of dental tourism, along with the increasing preference for aesthetic treatments like clear aligners and ceramic braces, is propelling the demand for orthodontic solutions across regions.

Market Segmentation: Supplies and Instruments

The orthodontic market is divided into two main segments: supplies and instruments. The supplies segment, which includes clear aligners, traditional braces, and various orthodontic accessories, is poised to dominate the market during the forecast period. These supplies are critical for addressing oral health conditions, including misaligned teeth and jaw malocclusions.

Market Segments:

  • Product Type Outlook:

    • Supplies
      • Clear aligners
      • Traditional wire braces
      • Brackets
      • Anchorage appliances
      • Elastomeric ligatures
      • Archwires
      • Miniscrews
    • Instruments
      • 3D scanners
      • Diagnostic devices
      • Imaging tools (digital, virtual imaging)
  • End-User Outlook:

    • Dental clinics
    • Hospitals
    • Others (Orthodontic practices, research institutions)
  • Geography Outlook:

    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • Asia
      • China
      • India
    • Rest of the World (ROW)
      • Australia
      • Argentina
      • Other emerging markets

Key Regions: North America Leads

North America is expected to contribute approximately 45% of the growth in the global orthodontic market, driven primarily by the growing demand for dental care services in the U.S. The high rate of regular dental visits among North American adults is fueling this demand, with approximately 65% of U.S. adults receiving routine dental care. This trend has led to an increase in patient referrals to orthodontists, particularly for corrective treatments.

The region’s orthodontic market is also benefiting from the adoption of tele-dentistry and digital orthodontic tools, which gained traction during the COVID-19 pandemic. These technologies allow orthodontists to monitor patients remotely, reducing the need for in-person visits and improving patient satisfaction.

Technological Advancements: IoT and AI Integration

Technological advancements are reshaping the orthodontic landscape, with innovations such as the integration of Internet of Things (IoT) devices and Artificial Intelligence (AI) in orthodontic tools. These technologies are significantly improving the accuracy of diagnoses and treatment plans. For instance, AI-driven diagnostic tools are enhancing the precision of malocclusion detection, helping orthodontists create personalized treatment plans with higher success rates.

Moreover, the trend of using clear aligners, such as Invisalign and ClearCorrect, is on the rise, particularly in cosmetic orthodontics. These transparent alternatives to traditional metal braces cater to adults and teens seeking a discreet solution for dental misalignment.

Market Challenges: Adverse Effects of Treatment

Despite the numerous advantages of modern orthodontic procedures, challenges persist in the market. The potential adverse effects of certain orthodontic treatments, such as discomfort from traditional braces and risks like enamel demineralization or gum infections, remain concerns for patients. Consequently, ongoing research and development in orthodontic treatments are crucial to minimizing these risks and enhancing treatment outcomes.

Additionally, while the demand for aesthetic treatments is growing, some consumers remain hesitant to adopt orthodontic procedures due to concerns about cost and treatment duration. This presents a challenge for market players, who need to balance affordability, convenience, and effectiveness to meet consumer expectations.

Get more details by ordering the complete report

Leading Market Players

The orthodontic market is highly competitive, with several key players leading the charge in product innovation and market expansion. Prominent companies include:

  • Align Technology Inc.: Known for its Invisalign clear aligners, a key player in the aesthetic orthodontics sector.
  • Henry Schein Inc.: A major provider of orthodontic supplies and equipment, including traditional braces, brackets, and wires.
  • 3M Co.: Offers a wide range of orthodontic products, including braces and adhesives.
  • Carestream Dental LLC: Provides cutting-edge digital imaging solutions for orthodontists.
  • American Orthodontics: Known for its comprehensive range of orthodontic products, including brackets, wires, and elastics.

Other notable companies in the market include Aditek Orthodontics, DENTAURUM GmbH and Co. KG,   Envista Holdings Corp., G and H Orthodontics, Geniova Technologies SL, Great Lakes Dental Technologies Ltd.,   JJ Orthodontics Pvt. Ltd., Matt Orthodontics LLC, Rocky Mountain Orthodontics, Shanghai Smartee Dental Technology Co. Ltd., Sino Ortho Ltd, Ultradent Products Inc., Dentsply Sirona Inc., SmileDirectClub Inc., and TP Orthodontics Inc.

Regional Insights

  • North America: The U.S. and Canada remain dominant markets, driven by a high rate of dental care adoption and the increasing popularity of aesthetic treatments.
  • Europe: Countries like the U.K., Germany, and France are witnessing strong demand for orthodontic treatments, particularly clear aligners and lingual braces.
  • Asia: With the rising middle-class population and growing healthcare awareness, countries such as China and India are emerging as key markets for orthodontic treatments.
  • Rest of the World (ROW): Markets in regions like Latin America and the Middle East are also showing promising growth, supported by rising disposable incomes and an increase in cosmetic dental procedures.

Market Outlook and Future Trends

The orthodontic market is expected to continue its upward trajectory, driven by advancements in treatment technologies, rising consumer awareness, and a greater emphasis on preventive dental care. Additionally, the growing trend of personalized orthodontic treatments powered by AI and 3D imaging will further shape the market landscape in the coming years.

As demand for orthodontic solutions continues to rise, especially in emerging markets, the industry is likely to see increased competition, with companies vying to offer more cost-effective, efficient, and aesthetically pleasing solutions to a broader range of consumers. With the continued adoption of digital tools and remote monitoring, the future of orthodontics looks poised for even more innovation, ensuring better outcomes for patients worldwide.

Read News Read Less
Interested in this report?
Get your sample now!

Safe and Secure SSL Encrypted

Technavio

  • 2500 USD

[5 reports/month/user]

  • 5000 USD

close
  • Basic Plan [5000 USD/Year]:

    Single User
    Download 5 Reports/Month
    View 100 Reports/Month
    Add upto 3 Users at 625 USD/user

  • Teams Plan [7500 USD/Year]:

    5 User
    Download 5 Reports/Month/User
    View 100 Reports/Month/User
    Add upto 30 Users at 500 USD/user

*You can upgrade to Teams plan at Subscription page

close
  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization).
    Complimentary Customization Included

*For Enterprise license, go to checkout page

Technavio Get the report (PDF) sent to your email within minutes.