Latest News- Organic Tea Market in US: Organic herbal tea is expected to lead the Product segment during 2025-2029

The Organic Tea Market in US is being driven by Increasing health benefits of organic tea

The Organic Tea Market in US is expected to grow at a CAGR of 5.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 93.9 million. The organic tea market in the US is witnessing a significant surge in demand for organic Matcha green tea. This Japanese-style powdered green tea, known for its health benefits, is gaining popularity due to its unique combination of theanine and caffeine. Consumers are increasingly opting for organic Matcha green tea for its mental alertness and focus-enhancing properties. Rich in antioxidant catechins, this tea offers anti-inflammatory health benefits, making it a preferred choice for health-conscious individuals. Women consumers particularly value organic Matcha green tea for its skin-enhancing properties. With its growing popularity and numerous health benefits, organic Matcha green tea is poised to drive the organic tea market in the US. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Organic herbal tea
  • Organic green tea
  • Organic black tea
• Distribution Channel
  • Supermarket and hypermarket
  • Health food stores
  • Independent retailers
  • Others
• Packaging
  • Plastic Containers
  • Aluminium Tin
  • Paper Boards
  • Others
• End-User
  • Health-Conscious Consumers
  • General Consumers
  • Foodservice
• Form
  • Loose Leaf
  • Tea Bags
  • Ready-to-Drink
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing health benefits of organic tea
• Rising interest in organic tea among retailers
• Product line extensions in organic tea

However, the market also witnesses some limitations, which are as follows:

• Impact of overconsumption of tea
• Stringent government regulations and guidelines
• Availability of substitutes

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Market Scope in Organic Tea Market in US Research Report

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Research Analysis Overview

The Organic Tea Market in the US focuses on various aspects to ensure the production of high-quality organic tea. These include tea varietal selection, sustainable farming practices such as fertilizer application and weed management, pest control through integrated pest management and beneficial insect introduction, soil erosion prevention and water conservation. Climate change adaptation, organic compost production, and soil amendment techniques contribute to tea yield optimization and production cost analysis. Labor efficiency improvement, processing technology, and quality control systems ensure consistent product output. Packaging innovations, shelf-life extension, and traceability technologies maintain product integrity. Consumer engagement, sales forecasting, pricing strategies, branding, sales channel optimization, and customer relationship management drive market growth. Risk management, brand building, and customer satisfaction are key to long-term success.

Market Research Overview

The Organic Tea Market in the US is a niche segment within the broader beverage industry, encompassing vendors engaged in organic tea farming, tea leaf processing, tea quality assessment, and pesticide residue testing. The market's size is determined by the combined revenue generated from these activities, excluding equipment manufacturers and producers of alcoholic and non-alcoholic beverages. Factors driving market growth include the health benefits associated with organic tea consumption, such as its rich content of tea flavor compounds and soil health indicators, which contribute to its desirable taste and nutritional value. The increasing consumer preference for natural and minimally processed food products further bolsters market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/