Latest News- Organic Tea Market in US: Organic herbal tea is expected to lead the Product segment during 2025-2029
The Organic Tea Market in US is being driven by Increasing health benefits of organic tea
The Organic Tea Market in US is expected to grow at a CAGR of 5.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 93.9 million. The organic tea market in the US is witnessing a significant surge in demand for organic Matcha green tea. This Japanese-style powdered green tea, known for its unique health benefits, is gaining popularity due to its combination of theanine and caffeine, which promotes mental alertness and focus. Organic Matcha green tea is also rich in antioxidant catechins, offering anti-inflammatory health benefits. Its anti-aging properties make it a preferred choice among women consumers. The health-conscious demographic is increasingly opting for organic Matcha green tea as a healthier alternative to traditional tea or coffee.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (Organic herbal tea, Organic green tea, Organic black tea) Distribution Channel (Supermarket and hypermarket, Health food stores, Independent retailers, Others) Geography (North America).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Organic Tea Market in US Research Report
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The Organic Tea Market in the US encompasses a range of tea types, including those for relaxation, hydration, digestion, menopause, energy, inflammation, focus, arthritis, sleep, detox, allergies, and skin care. Green tea and white tea are popular choices, with benefits such as antioxidants, immunity boosting, and diabetes management. Organic tea comes in various forms like bags, masks, drinks, body washes, lotions, and online. Certified organic farming, quality, price, consumption, and demand are key factors influencing the market. Naturally sourced products and packaging are also important considerations. Other tea types cater to specific needs like pregnancy, breastfeeding, anxiety, hair care, and tea antioxidants. Organic tea sales continue to grow due to its numerous health benefits.
The Organic Tea Market in the US is a niche segment within the broader beverage industry, characterized by specialty tea varieties such as oolong and green tea, which contain high levels of antioxidants like epicatechin gallate and catechins, including epigallocatechin gallate. The market's growth is driven by increasing consumer awareness of food safety and the health benefits of tea, particularly for the elderly and those seeking healthy hydration options. With the shift towards at-home consumption and social distancing, there is a rising demand for clean-label, minimally processed organic teas. The market's size is determined by revenue generated by vendors involved in tea production and packaging, excluding equipment manufacturers and producers of alcoholic and non-alcoholic beverages. The market's growth is influenced by factors such as the health benefits of antioxidants, consumer preference for organic and minimally processed foods, and concerns over heavy metal contamination, particularly cadmium.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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