Authored By: Sarah
11 Jul 2024

 Organic Sanitary Napkins Market Size to grow by USD 987.4 million between 2024-2028

According to a research report “ Organic Sanitary Napkins Market” by Product (Organic menstrual pads, Organic pantyliners) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 987.4 million, at a CAGR of  6.78% during the forecast period. In the sanitary napkin market, conventional products have long been favored for their flexibility and comfort during menstruation. However, prolonged use of these napkins, which contain raw materials such as plasticizers, synthetic fibers, cellulose gels, and bleaching chemicals, can negatively impact women's health. Specifically, materials like Bisphenol A (BPA), Bisphenol S (BPS), rayon, and dioxin have raised concerns. As a professional assistant, it is crucial to acknowledge these health risks associated with conventional sanitary napkins and emphasize the need for alternative, organic options that prioritize women's well-being.

Browse market data tables, figures, and in-depth TOC on “Organic Sanitary Napkins Market” by Product (Organic menstrual pads, Organic pantyliners) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Organic menstrual pads segment is projected to dominate the market size in 2024

The offline distribution channel for organic sanitary napkins is projected to experience steady growth during the forecast period. This can be attributed to the significant sales volume through retail outlets and the presence of numerous retailers offering organic options. Retail channels, including supermarkets, hypermarkets, drugstores, convenience stores, departmental stores, and specialty stores, have gained women's trust due to their product knowledge and sensory clarifications. The widespread availability of these retailers globally significantly contributes to the expansion of the organic sanitary napkins market. For instance, supermarkets, hypermarkets, and drugstores are common in both developed and developing countries' urban areas.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The organic sanitary napkins market is experiencing significant growth due to the increasing preference for eco-friendly and comfortable menstrual solutions. These pads, available in various designs such as regular, maxi, thin, and ultra-thin, cater to diverse user needs. The high level of comfort offered by thin organic sanitary napkins, particularly, has driven their widespread adoption. Key growth factors include the ease and suitability of these products, enabling women to carry out their daily activities unhindered. Furthermore, the rising disposable income in emerging economies is expected to fuel the market's expansion. Consequently, the global organic sanitary napkins market is poised for steady growth throughout the forecast period.

North America is forecasted to hold the largest market size by region in 2024

The Organic Sanitary Napkins market is experiencing significant growth due to increasing consumer awareness and preference for eco-friendly and chemical-free menstrual products. This segment is projected to register a robust CAGR during the forecast period. Key players in this market prioritize sustainable sourcing, certifications, and innovative product offerings to cater to the evolving consumer demands.

The Organic Sanitary Napkins Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Apropos
  • Azah Sanitary Pads
  • Corman SpA
  • Hannah Health One Inc.
  • Hengan International Group Co. Ltd.
  • Kimberly Clark Corp.
  • Lady Anion
  • Naturalena Brands
  • Ontex BV
  • Rael Inc.
  • Saathi Eco Innovations India Pvt. Ltd.
  • The Honest Co. Inc.
  • The Procter and Gamble Co.
  • TOTM Ltd.
  • Unicharm Corp.
  • Unilever PLC

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Research Analysis Overview

The Organic Sanitary Napkins market is gaining significant attention due to growing concerns about the environmental impact of traditional sanitary products. Conventional napkins, often made of single-use plastics and containing toxic substances like chlorine bleach and rayon, contribute to various illnesses and harm marine life through degradation and plastic waste. These napkins take hundreds of years to decompose, filling up landfills and polluting oceans. In contrast, organic sanitary napkins are made of biodegradable materials like plant-based fibers such as banana fibre, corn starch, corn, and bamboo. These natural alternatives are free from dangerous substances and artificial components, making them safer for women's health and the environment. By choosing organic sanitary napkins, women can reduce their carbon footprint and contribute to a more sustainable future, while minimizing the risk of harm to animals and marine life.

Market Research Overview

Title: Organic Sanitary Napkins Market: Innovative Products and Rising Demand Amidst Crisis and Environmental Concerns The Organic Sanitary Napkins market is witnessing a surge in demand for eco-friendly and sustainable menstrual solutions. Brands like Sparkle and Bamboo Babe are leading the charge with their innovative products made from renewable materials such as bamboo-corn and banana fiber. Mergers and acquisitions by international players like Procter & Gamble and Kimberly-Clark, as well as regional and local players, are shaping the market landscape. Premium brands are gaining traction due to consumer concerns over labor costs, health risks, and environmental impact. Physical stores and promotions are still popular channels for consumer uptake, but online shopping is on the rise. The market faces challenges such as slow progress due to regulatory environment, production patterns, and the crisis in Ukraine causing shockwaves in the economy. The market for organic sanitary napkins is driven by consumer base and product selection, with a growing awareness of the environmental impact of traditional sanitary napkins made from synthetic materials and non-biodegradable plastic. Brands like Organyc, Plastfree, Planera, Natracare, Heyday, EnviroBren, Delipap Oy, Organ(y)c, Carmesi, and others offer plant-based fibre alternatives such as cotton, bamboo, and banana fiber. Despite the progress, challenges remain, including waste production, carbon footprint, and the use of hazardous chemicals like chlorine bleach, rayon, and dioxins. Consumers are seeking cost-effective, hygienic, and comfortable options that do not contribute to pollution, such as menstrual cups and biodegradable raw materials like water hyacinth and corn starch. The market for organic sanitary napkins is poised for growth as consumers become increasingly conscious of their impact on the environment and their health. However, the industry must continue to innovate and address challenges such as waste generation, water and energy efficiency, and regulatory requirements to meet the demands of a growing female population.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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