rising number of new product launches is driving the Organic Packaged Food Market
Technavio analyzes that the Organic Packaged Food Market is expected to grow at a CAGR of 7.6% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 18.7 billion.There are various factors that contribute to the growth of the market. The organic packaged food market is witnessing a significant surge due to an increasing number of new product launches. Brands are capitalizing on the growing consumer demand for healthier and more natural food options. These new products cater to various dietary preferences and restrictions, expanding the market's reach. This trend is expected to continue as more consumers prioritize their health and wellness.
The organic packaged food market, specifically in the segments of dairy, bakery, and confectionery, is experiencing significant growth due to increasing consumer preference for organic products over conventional alternatives. This trend is driven by heightened awareness regarding the potential health benefits of organic food, such as the absence of antibiotics, GMOs, and lower carbon footprint. In the organic dairy sub-segment, demand for products like organic milk, yogurt, and other dairy items is increasing due to their higher nutritional value, including a greater proportion of antioxidants, omega-3 fatty acids, and vitamins. New product launches and innovations in this space are further fueling market growth, as companies seek to cater to the evolving needs of health-conscious consumers. The immune system is strengthened by the consumption of organic dairy products, making them an attractive choice for those seeking to maintain optimal health.
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Organic Packaged Food Market Segmentation
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The organic packaged food market is experiencing a revolution as consumers prioritize conscious choices, leading to a fragmented market. Sustainable farming practices, such as agroecology and regenerative agriculture, are at the forefront of this shift towards holistic health and food security. Organic food certification ensures transparency and ethical food consumption, while organic food innovation offers healthier options like natural sweeteners and eco-friendly food. Regulations and pricing remain key considerations, but the demand for nutritious, locally sourced, and naturally labeled organic produce continues to grow. The organic food industry caters to this trend through various channels, including online platforms, organic grocery, and convenient delivery services. Organic bakery, confectionery, and retail outlets also contribute to this market, promoting healthy eating habits and stable income for farmers.
The Organic Packaged Food Market encompasses businesses engaged in the processing and packaging of food products, adhering to organic farming practices and local sourcing. According to Technavio, the market's size is determined by the consolidated revenue of these entities. It's important to note that this market excludes equipment manufacturers and producers of alcoholic and non-alcoholic beverages. Factors driving the market's expansion include the health benefits derived from consuming minimally processed organic food. These foods, such as vegetables, are rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C. Furthermore, the shift towards sustainable farming practices, including the reduction of pesticides and synthetic additives, is fueling the uptake of organic packaged foods.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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