Technavio analyzes that the Organic Honey Market is expected to grow at a CAGR of 7.9% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 519.7 million.There are various factors that contribute to the growth of the market. The organic honey market is experiencing significant growth due in part to the increasing usage of this natural sweetener in skincare products. Honey's antimicrobial and moisturizing properties make it an ideal ingredient for various cosmetics. Brands are recognizing the benefits of organic honey and incorporating it into their formulations, leading to a surge in demand for this versatile ingredient. This trend is expected to continue as consumers seek out more natural and effective alternatives for skincare solutions.
In the organic honey market, hypermarkets and supermarkets serve as significant offline distribution channels, catering to consumers seeking a diverse range of organic honey options. Major retailers such as Tesco, Carrefour, and Target Brands stock various brands of organic honey, allowing shoppers to make informed decisions based on factors like price and quality. These channels provide ease and convenience for consumers preferring traditional shopping methods. Organic honey, rich in essential nutrients like calcium, magnesium, manganese, niacin, pantothenic acid, and contributing to the overall health of the gastrointestinal, cardiovascular, and nervous systems, is a popular choice among health-conscious consumers in retail stores.
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Organic Honey Market Segmentation
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Organic honey is a natural sweetener, rich in nutrients and antioxidants, including polyphenols, vitamins, minerals like calcium, magnesium, manganese, niacin, and pantothenic acid. Unpasteurized or raw honey retains its antibacterial properties, protecting against bacteria and preventing botulism, making it beneficial for infants. Its antioxidants neutralize free radicals, reducing oxidative stress, and lowering the risk of chronic diseases such as cancer and heart disease. Honey also contains plant chemicals, bee pollen, and bee propolis, which support the respiratory, gastrointestinal, cardiovascular, and nervous systems.
The Organic Honey Market encompasses vendors engaged in the production and packaging of raw and pasteurized honey variants. Market size is determined by the consolidated revenue of these entities. This sector excludes honey processing equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic ones. Market expansion will be fueled by the rising consumer preference for organic, nutrient-dense foods, with raw honey offering added benefits such as antioxidants, antimicrobial properties, and essential plant chemicals. However, concerns over the presence of Clostridium botulinum bacteria in unpasteurized honey, particularly for infants, necessitate careful handling and labeling.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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