Latest News- Orange Market: Non-organic is expected to lead the Application segment during 2023-2027

The Orange Market is being driven by Growing awareness and promotion of benefits of consuming oranges

The Orange Market is expected to grow at a CAGR of 6.22% during 2022 and 2027. During this period, the market is also expected to show a growth of USD 31572.55 tons. In the dynamic and expansive food and beverage industry, oranges, as a type of citrus fruit, hold significant importance due to their numerous health benefits and versatile applications. These fruits are prized for their vitamin C content and other essential nutrients, contributing to human health and wellness. Oranges are primarily sold as whole fruits but also undergo processing for various uses. Processed forms include juices, extracts, prepackaged fruit segments, spice rubs, and ingredients in cleaning and beauty products. Consumption of orange juice is popular worldwide, particularly during breakfast. Key citrus fruits, such as oranges, mandarins, blood oranges, grapefruits, and lemons, are integral to the global market, with orange juice being a favorite beverage choice for many consumers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Non-organic
  • Organic
• Geography
  • APAC
    • China
    • India
  • Europe
  • North America
    • Mexico
    • US
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing awareness and promotion of benefits of consuming oranges
• Higher demand for industries
• Expansion in retail landscape

However, the market also witnesses some limitations, which are as follows:

• Fluctuations in orange prices due to unfavorable weather conditions
• Increased use of chemicals while farming and contamination risks while packaging
• Increasing product recalls due to contamination

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Market Scope in Orange Market Research Report

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Research Analysis Overview

The Orange Market encompasses a range of citrus offerings, including fresh oranges, orange extract, and citric acid. Virtue Drinks specializes in this sector, sourcing organic oranges from optimal climatic conditions for beverage production. The citrus fruits come from various species, such as sweet orange (Citrus sinensis) and bitter orange (Citrus aurantium), with commercial varieties like Valencia orange (Citrus reticulata) and Navel orange (Citrus maxima) being popular. The chloroplast genome of orange trees ensures the cultivated fruit tree bears fragrant peels rich in essential oils, used in powder applications for various industries.

Market Research Overview

The orange market, as per Technavio's classification, falls under the global food products segment of the expansive packaged foods and meats market. This market encompasses food processing vendors engaged in enhancing food safety and extending shelf life through various processing techniques. The market's size is determined by the consolidated revenue generated by the participating vendors, excluding those involved in food processing equipment manufacturing. Notably, this market does not cover producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. The burgeoning global packaged foods and meats market growth can be attributed to the growing health consciousness, leading to increased demand for minimally processed foods rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C, derived from citrus fruits such as oranges, and their by-products like citric acid, orange extract, and essential oils obtained from orange peels, which serve as crucial flavor compounds in beverage production.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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