Latest News- Oral Hygiene Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Oral Hygiene Market is being driven by Demand for teeth whitening products and mouthwash

The Oral Hygiene Market is expected to grow at a CAGR of 4.5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 11499.1 million. The global oral hygiene market is witnessing a significant surge in demand for natural and organic oral care products, as consumers increasingly prioritize personal health and dental hygiene. In the Business-to-Consumer (B2C) sector, the trend towards using natural and organic products is gaining momentum year on year. Oral hygiene is a fundamental aspect of overall health, as neglecting it can lead to a range of health issues, including throat and oral cancer, tooth decay, cavities, and other oral diseases. Consequently, consumers are growing more conscious of the ingredients in their oral hygiene products. For instance, some traditional toothpastes contain toxic ingredients such as triclosan, fluoride, parabens, sodium lauryl sulfate (SLS), artificial sweeteners, microbeads, and diethanolamine (DEA), which have raised health concerns. As a result, the market for natural and organic oral care products is poised for substantial growth. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Primary oral hygiene products
  • Secondary oral hygiene products
• Geography
  • Europe
    • Germany
    • UK
  • North America
    • US
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Demand for teeth whitening products and mouthwash
• Innovation in technology and product line
• Growing awareness on dental and oral health

However, the market also witnesses some limitations, which are as follows:

• Homemade remedies and alternative products adoption
• Low preference for secondary oral care products
• Availability of counterfeit products

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Market Scope in Oral Hygiene Market Research Report

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Research Analysis Overview

The oral hygiene market is experiencing significant growth due to increasing consumer spending power, public awareness, and a focus on eco-friendly and sustainable products. With the geriatric population expanding and the prevalence of oral diseases on the rise, the demand for oral care products, including mouthwashes, toothbrushes, and toothpaste, is surging. Eco-conscious consumers are driving innovation in the market, with companies like Oclean and BURST Oral Care introducing electric toothbrushes made from recycled materials. PerioBiotic Silver, a toothpaste with silver ions, is another example of product innovation addressing oral health needs. Regulatory scrutiny under Subchapter D-Drugs continues to shape the market, with mergers like Colgate-Palmolive's acquisition of Hello Products reflecting the competitive landscape. Consumer needs, influenced by health awareness and unhealthy food habits, are also shaping the market. The toothbrush segment, including both manual and electric toothbrushes, is expected to dominate the market, with Listerine mouthwash remaining a popular choice. However, poverty and access to dental care continue to be challenges in some regions. At the CES 2024 tradeshow, expect to see new eco-friendly and technologically advanced oral hygiene products that cater to the evolving needs of consumers.

Market Research Overview

The global market for household and personal care products encompasses the production and research and development of various consumer goods, such as cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses, among others. According to Technavio, the market size is determined by the collective revenue generated by manufacturers in this sector. Factors driving growth in this market include the positive correlation between disposable income and discretionary spending, which includes expenditures on luxury and lifestyle-related products. As consumers continue to prioritize self-care and personal wellness, the demand for high-quality personal care products is expected to increase, leading to significant market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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