Latest News- Oral Care Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Oral Care Market is being driven by Increase in adoption of technology in oral care products

The Oral Care Market is expected to grow at a CAGR of 4.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 12311.5 million. In the dynamic oral care market, companies have expanded their product offerings to include mouthwash and teeth whitening solutions, in response to the increasing consumer awareness towards oral health. One such popular category is teeth whitening, with whitening toothpaste being a commonly used treatment. Manufacturers like GlaxoSmithKline, through its Sensodyne brand, produce toothpaste that not only whitens teeth but also shields them against dietary acid erosion, such as ProNamel Gentle Whitening toothpaste and Sensodyne True White toothpaste. Similarly, industry leaders like Procter & Gamble and Colgate-Palmolive provide teeth-whitening solutions in various formats, including strips, gels, polish, and toothpaste. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Application
  • Home
  • Dentistry
• Product
  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Denture products
  • Dental accessories
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in adoption of technology in oral care products
• Increasing number of dental conditions
• Growing awareness of oral and dental health

However, the market also witnesses some limitations, which are as follows:

• Stringent regulations on oral care products
• Availability of counterfeit products degrading brand value
• Low preference for secondary oral care products

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Market Scope in Oral Care Market Research Report

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Research Analysis Overview

The Oral Care Market encompasses a range of products and services, including dental floss picks, tongue scrapers, water flossers, oral irrigators, interdental cleaning devices, teeth bleaching, ceramic braces, metallic braces, lingual braces, night guards, mouth guards, sports guards, saliva substitutes, artificial saliva, antiseptic mouthwashes, therapeutic mouthwashes, herbal mouthwashes, fluoride varnishes, fluoride treatments, dental x-rays, digital radiography, CAD/CAM, 3D printing, remote dental care, dental apps, oral health education, community outreach, patient compliance, treatment adherence, preventive care, restorative dentistry, oral surgery, pediatric dentistry, oral pathology, forensic dentistry, dental materials science, and polymer science. These offerings cater to various oral health needs, from daily hygiene and cosmetic enhancements to specialized treatments and advanced technologies.

Market Research Overview

The Oral Care Market is a significant segment of the global household and personal care products industry, encompassing dental floss, interdental brushes, manual and electric toothbrushes, and whitening toothpastes. This market is a key sector within the broader personal care products industry, which includes cosmetics, perfumes, masks, sex toys, hair wigs and extensions, polarized sunglasses, and more. According to Technavio, the market size is determined by the combined revenue generated by manufacturers of these oral care products. Key growth drivers for the global oral care market include the increasing disposable income, leading to increased expenditure on luxury and lifestyle-related products, and the growing awareness of oral health and hygiene.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/