Authored By: Sarah
11 Jul 2024

 Oral Care Market Size to grow by USD 11386.8 million between 2024-2028

According to a research report “ Oral Care Market” by Distribution Channel (Offline, Online) Application (Home, Dentistry) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 11386.8 million, at a CAGR of over 4.66% during the forecast period. In the dynamic oral care market, vendors employ strategic initiatives such as broadening product offerings and integrating advanced technologies to cater to consumers' increasing demand for innovative, hygienic oral solutions. One notable trend in the toothbrush sector is the integration of smart technology. For instance, Procter & Gamble's Oral-B brand offers the Genius Pro 8000 Rechargeable Electric Toothbrush, which boasts a Bluetooth connection and pairs with a mobile app. Users receive personalized feedback on their brushing habits, ensuring optimal oral health.

Browse market data tables, figures, and in-depth TOC on “Oral Care Market” by Distribution Channel (Offline, Online) Application (Home, Dentistry) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The home-based segment of the global oral care market holds significant potential for growth. This market encompasses a broad range of products and services designed to promote dental hygiene and health. Key offerings include toothbrushes, dental floss, toothpaste, and mouthwash. The oral care industry is projected to expand substantially due to increasing consumer awareness of oral health, rising purchasing power in emerging economies, and the introduction of innovative products and technologies. Home-based oral care solutions, such as electric toothbrushes, water flossers, and teeth whitening kits, have gained popularity and are expected to drive market expansion in the coming years.

By Application, Home  segment is expected to hold the largest market size for the year 2024

In the oral care market, hypermarkets serve as significant retail channels, providing a comprehensive range of dental care solutions. These expansive stores offer an extensive selection of oral hygiene products, including dental floss, mouthwash, toothpaste, dentistry kits, tongue cleaners, teeth whitening items, and even more specialized goods such as dental equipment, orthodontic supplies, and oral hygiene products catering to specific needs or health conditions. Hypermarkets' primary advantage lies in their ability to offer a one-stop shopping experience for consumers, enabling them to conveniently procure all their dental care requirements under one roof.

Europe is forecasted to hold the largest market size by region in 2024

The Oral Care Market represents a significant business opportunity, driven by rising consumer awareness regarding oral hygiene and preventive healthcare. Key market trends include the increasing prevalence of dental diseases, growing demand for minimally invasive treatments, and the emergence of innovative oral care products. Companies are investing in research and development to launch advanced solutions, such as electric toothbrushes, oral irrigation devices, and antimicrobial toothpastes, to cater to this evolving market.

The Oral Care Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 3M Co.
  • Amway Corp.
  • Anchor Health and Beauty Care Pvt. Ltd.
  • Church and Dwight Co. Inc.
  • Colgate Palmolive Co.
  • Dabur India Ltd.
  • GC Corp.
  • GlaxoSmithKline Plc
  • Henkel AG and Co. KGaA
  • Himalaya Global Holdings Ltd.
  • Johnson and Johnson Services Inc.
  • Kao Corp.
  • Koninklijke Philips N.V.
  • Lion Corp.
  • Perrigo Co. Plc
  • Prestige Consumer Healthcare Inc.
  • Septodont Holding
  • Sunstar Suisse SA
  • The Procter and Gamble Co.
  • Unilever PLC

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Research Analysis Overview

The oral care industry is experiencing significant growth due to increasing awareness about oral hygiene and the prevalence of dental diseases. Seminars and programs focusing on oral health and new innovations in the industry are becoming more common. One emerging trend is the use of plant-based antimicrobials in oral care products, as well as manual toothbrushes made from natural materials. The toothbrush segment is also evolving, with smart toothbrushes that use motion sensor technology and position detection technology to provide personalized feedback. These interactive toothbrushes can even be equipped with artificial intelligence to analyze brushing habits and offer suggestions for improvement. An ageing population and unhealthy food habits are driving the demand for sensitivity relief products and teeth-whitening solutions. Telemedicine and remote dental consultations are also gaining popularity, allowing practicing dentists to provide virtual dental care using AI and natural plant extracts, probiotics, and other oral care products. The oral health industry is continuously innovating, with new technologies such as vibrating toothbrushes, electric toothbrushes, and virtual dental care platforms. These advancements aim to make oral care more accessible and effective for people of all ages and dental conditions. However, it's important to remember that good oral hygiene practices remain the foundation of maintaining optimal oral health.

Market Research Overview

The oral care market is experiencing significant growth due to various factors, including the aging population, unhealthy food habits, and increasing awareness of oral hygiene. The toothbrush segment, which includes manual toothbrushes and smart toothbrushes, dominates the market. Manual toothbrushes continue to be popular, but the shift towards smart toothbrushes with Bluetooth connectivity, sensors, and personalized feedback is on the rise. Unhealthy food habits and dental diseases such as tooth damage, gum line issues, and tooth sensitivity are driving the demand for toothpaste, sensitivity relief products, and teeth-whitening products. The oral care industry is also exploring new trends like CBD-infused oral care and natural plant extracts and probiotics for personalized oral care. Convenience stores and online platforms are making oral care products easily accessible, while technology is revolutionizing oral care with smart home devices, mobile apps, remote dental consultations, and virtual dental care using AI and telemedicine. Electric toothbrushes with motion sensor technology and position detection technology are gaining popularity, offering vibrating and artificial intelligence-equipped toothbrushes for better brushing habits. Seminars and programs on oral health and dental diseases are also contributing to the growth of the oral care market. Peroxide-free alternatives and plant-based antimicrobials are becoming popular choices for those seeking natural oral care solutions. Overall, the oral care market is expected to continue growing, offering innovative products and services to meet the evolving needs of consumers.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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