Oral Care Market to grow by USD 11.39 Billion (2024-2028), driven by rising in adoption of technology in oral care products, with AI driving market transformation - Technavio

The oral care products market is projected to grow by USD 11.39 billion from 2023 to 2028, at a CAGR of 4.66%, driven by advancements in technology and evolving consumer preferences. Leading toothpaste brands are integrating probiotics and whitening agents to enhance dental hygiene, while smart electric toothbrushes with AI-driven functionalities are gaining popularity. The rise in mouthwash sales reflects the growing demand for complete oral care solutions beyond traditional brushing. Competitive brand rankings are shaping market trends, with companies focusing on product innovations such as fluoride-free formulas and natural ingredient-based offerings. The expansion of distribution channels, including e-commerce and direct-to-consumer models, is improving accessibility for a wider audience. Additionally, strategic advertising strategies are playing a crucial role in brand positioning, with digital marketing and influencer collaborations driving product awareness. Despite growth opportunities, stringent regulations governing oral care products remain a challenge for market players. However, innovations and digital advancements, such as telemedicine-driven remote dental consultations, are making oral healthcare more accessible. As the demand for advanced oral care solutions continues to rise, companies are investing in research and development to stay competitive in this rapidly evolving market.Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Market Segmentation

By Distribution Channel

• Offline

• Online

By Application

• Home

• Dentistry

By Geography

• Europe

  • Germany

  • UK

• North America

  • US

• APAC

  • China

• South America

  • Brazil

• Middle East and Africa

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Market Dynamics

Key Drivers

• Increasing adoption of technology in oral care products.

• Rising consumer awareness of oral health.

• Growth in electric toothbrush innovations, such as AI and Bluetooth-enabled devices.

• Increasing use of personalized oral care products, including probiotics and natural plant extracts.

Market Trends

• High demand for mouthwash and teeth-whitening products.

• Increasing preference for peroxide-free and CBD-infused oral care products.

• Rise of virtual dental care and telemedicine.

• Growing investments in AI-powered toothbrushes and smart home dental devices.

Market Challenges

• Stringent regulations on oral care products by authorities like the FDA.

• Compliance requirements for fluoride levels and safety standards in toothpaste and whitening products.

• The need for advanced R&D to meet evolving consumer expectations.

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Key Players

• 3M Co.

• Amway Corp.

• Anchor Health and Beauty Care Pvt. Ltd.

• Church and Dwight Co. Inc.

• Colgate Palmolive Co.

• Dabur India Ltd.

• GC Corp.

• GlaxoSmithKline Plc

• Henkel AG and Co. KGaA

• Himalaya Global Holdings Ltd.

• Johnson and Johnson Services Inc.

• Kao Corp.

• Koninklijke Philips N.V.

• Lion Corp.

• Perrigo Co. Plc

• Prestige Consumer Healthcare Inc.

• Septodont Holding

• Sunstar Suisse SA

• The Procter and Gamble Co.

• Unilever PLC

Future Insights

The oral care industry is expected to experience continuous growth, driven by technological advancements, consumer preference for natural and personalized products, and increasing accessibility to virtual dental services. Companies will need to innovate while complying with stringent regulations to sustain competitive advantages in the evolving market landscape.