Latest News- Oral Care Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Oral Care Market is being driven by Increase in adoption of technology in oral care products

The Oral Care Market is expected to grow at a CAGR of 4.66% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 11.39 billion. In the dynamic oral care market, vendors have expanded their product offerings to include mouthwash and teeth whitening solutions, driven by increasing consumer awareness of oral health. Notably, teeth whitening toothpaste has gained significant traction as a popular treatment. Leading brands such as GSK's Sensodyne produce toothpaste with both whitening capabilities and protection against dietary acid erosion, including ProNamel Gentle Whitening toothpaste and Sensodyne True White toothpaste. Similarly, other prominent players like P&G and Colgate-Palmolive offer teeth-whitening solutions in various formats, such as strips, gels, polish, and toothpaste. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Application
  • Home
  • Dentistry
• Geography
  • Europe
    • Germany
    • UK
  • North America
    • US
  • APAC
    • China
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in adoption of technology in oral care products
• Increasing number of dental conditions
• Growing awareness of oral and dental health

However, the market also witnesses some limitations, which are as follows:

• Stringent regulations on oral care products
• Availability of counterfeit products degrading brand value
• Low preference for secondary oral care products

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Market Scope in Oral Care Market Research Report

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Research Analysis Overview

The oral care industry is witnessing significant advancements with the introduction of innovative products and technologies. Dentists emphasize the importance of oral health in preventing dental diseases. Electric toothbrushes, including AI-equipped, vibrating, and interactive models, lead the market. Position detection and motion sensor technology enhance brushing effectiveness. Oral care encompasses teeth-whitening products, sensitivity relief items, and personalized solutions using probiotics and natural plant extracts. Telemedicine and virtual dental care offer remote consultations. An ageing population and unhealthy food habits fuel demand. Toothbrush trends include smart toothbrushes, carbon-neutral options, and manual toothbrushes with plant-based antimicrobials. Seminars and programs promote oral hygiene awareness. The toothbrush and toothpaste markets continue to grow, with mouthwash following closely. Dental care products and oral care innovations, such as AI toothbrushes and teeth whitening solutions, shape the industry landscape. Dental tourism also contributes to the market's expansion.

Market Research Overview

The Oral Care Market is a significant segment of the broader Household and Personal Care Products industry. This market encompasses the development and production of oral hygiene products, such as electric toothbrushes, artificial intelligence-equipped toothbrushes, vibrating toothbrushes, and interactive toothbrushes. Advanced technologies like position detection and motion sensor technology are driving innovation in this sector. The market's expansion is influenced by several factors, including the increasing prevalence of dental diseases and the growing trend towards preventative oral care. Moreover, the global personal care products market size is determined by the collective revenue generated by manufacturers of these items. A key market growth driver is the rise in disposable income, enabling consumers to invest in premium oral care solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/