Authored By: Sarah
13 Feb 2025

Open Banking Market 2024-2028, Poised for Rapid Growth, Driven by AI Integration and Seamless Payments

The open banking market is on a trajectory of rapid expansion, with projections indicating a growth of USD 57.66 billion between 2024 and 2028, at a CAGR of 27.2%. The market is witnessing substantial development, primarily fueled by the demand for advanced financial management tools, real-time transactions, and enhanced security features. The integration of artificial intelligence (AI) and machine learning (ML) into open banking solutions is transforming financial services, offering personalized financial experiences and automated savings solutions.

Global Open Banking Market 2024-2028

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Market Segmentation

The open banking market is categorized into the following segments:

By Service

  • Banking and Capital Markets
  • Payments
  • Digital Currencies

By Deployment

  • On-Premise
  • Cloud

By Geography

  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

Market Drivers

Increasing Demand for Fast and Seamless Payments

The widespread adoption of application programming interfaces (APIs) is revolutionizing payment solutions, driven by customer demand for swift and hassle-free transactions. A recent example is Newton Property Management, which serves over 35,000 customers across 1,200 sites. The company has integrated GoCardless' Instant Bank Pay into its Direct Debit functionality, allowing for both recurring and one-off payments through a single platform. This integration enhances operational efficiency and streamlines the payment process.

Rising Adoption of AI-Powered Financial Services

AI is becoming an essential component of open banking solutions, facilitating personalized financial management and automated transaction insights. Companies are leveraging AI to develop real-time fraud detection, intelligent financial assistants, and data-driven payment processing solutions.

Market Trends

AI-Powered Open Banking Services

The financial industry is experiencing a surge in AI-driven innovations. One key development is the collaboration between bunq, a leading European neobank, and Mastercard. This partnership allows bunq users to consolidate accounts from multiple banks into a single app. AI further enhances these services, with bunq's financial assistant, Finn, providing detailed transaction breakdowns and financial insights.

Additionally, API management solutions ensure secure and efficient data exchange, while identity verification and authentication solutions reinforce data privacy and security. Leading market players, including Mastercard, Visa, and Stripe, are investing in AI-driven payment initiation and account information solutions, driving innovation in the open banking ecosystem.

Market Challenges

Strict Regulatory Compliance for Personal Financial Data

With the rising adoption of open banking APIs, compliance with data security regulations remains a significant challenge. To address these concerns, the Financial Data Exchange (FDX) has applied for recognition from the Consumer Financial Protection Bureau (CFPB) as a standard-setting organization for open banking services. The CFPB's recognition framework will provide a benchmark for security protocols, ensuring the protection of sensitive financial data.

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Key Companies in the Open Banking Market

Some of the key companies of the Open Banking Market are as follows:

  • Airwallex
  • American Express Co.
  • Australia and New Zealand Banking Group Ltd
  • Banco Bilbao Vizcaya Argentaria SA
  • Bank of Ireland
  • Caixa Geral de Depósitos SA
  • Citigroup Inc.
  • Credit Agricole SA
  • Finastra
  • HSBC Holdings Plc
  • ING Groep NV
  • Jack Henry and Associates Inc
  • Mambu BV
  • Nationwide Mutual Insurance Co.
  • NCR Voyix Corp.
  • Qwist GmbH
  • Revolut Ltd.
  • Royal Bank of Scotland plc
  • Societe Generale SA
  • Wise Payments Ltd.

 

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