Research Expert: Sarah Overall
  • Published: Apr 2025
  • Pages: 150
  • SKU: IRTNTR43342

  • Latest News- Online Streaming Services Market: Subscription is expected to lead the Revenue segment during 2025-2029

    The Online Streaming Services Market is being driven by Rising penetration of smartphones and internet access

    The Online Streaming Services Market is expected to grow at a CAGR of 24.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 544.7 billion. Artificial intelligence (AI), deep learning, natural language processing, and blockchain technology are revolutionizing the online streaming services market by enhancing video quality and streaming experience. These advanced technologies are significantly impacting various aspects of video production, such as cinematography, editing, voice-overs, and scriptwriting, by providing AI-assisted solutions. Notable streaming platforms like Hulu and YouTube are spearheading this adoption, with YouTube introducing policies mandating disclosure of AI-generated content and tools for removing deepfake videos in November 2023. This technological evolution is expected to create substantial growth opportunities for online streaming service providers. 

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    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Revenue
      • Subscription
      • Advertising
      • Rental
    • Type
      • Online video streaming
      • Online music streaming
    • Geography
      • North America
        • Canada
        • US
      • APAC
        • China
        • India
        • Japan
        • South Korea
      • Europe
        • Germany
        • UK
        • France
      • South America
        • Brazil
      • Middle East and Africa

      According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

      • Rising penetration of smartphones and internet access
      • Growing popularity of online video streaming in education sector
      • Increasing launches of new content and renewal of additional seasons

      However, the market also witnesses some limitations, which are as follows:

      • Concerns pertaining to video piracy
      • Restrictions on certain digital content
      • Increase in number of hacking incidents

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      Market Scope in Online Streaming Services Market Research Report

      Market Scope

      Report Coverage

      Details

      Page number

      200

      Base year

      2024

      Historic period

      2019-2023

      Forecast period

      2025-2029

      Growth momentum & CAGR

      Accelerate at a CAGR of 24.3%

      Market growth 2025-2029

      USD 544.7 billion

      Market structure

      market_structure.ucfirst

      YoY growth 2024-2025(%)

      20.4

      Key countries

      US, Canada, China, UK, Germany, Japan, France, India, Brazil, and South Korea

      Competitive landscape

      Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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      Research Analysis Overview

      In the dynamic Online Streaming Services Market, key elements include effective bandwidth management, utilization of content delivery networks, selection of video codecs, implementation of digital rights management and content protection. User experience is enhanced through user interface design, customer segmentation, and audience targeting. Content marketing, social media integration, community features, and content moderation foster engagement. Streaming security, data privacy, and infrastructure ensure reliability. User analytics, content analytics, retention strategies, and subscriber growth drive monetization. Advertising models, sponsored content, product placement, content partnerships, and streaming partnerships generate revenue. Cross-platform promotion, brand awareness, content exclusivity, and licensing agreements secure market positioning. International expansion, global reach, cultural relevance, streaming regulations, piracy prevention, and content accessibility are critical for long-term success.

      Market Research Overview

      The online streaming services market is a significant segment of the global movies and entertainment industry, encompassing companies that provide subscription-based access to on-demand content, original programming, and live streaming. These streaming platforms have disrupted traditional media consumption patterns by offering flexible, convenient, and cost-effective solutions. The market size is determined by the combined revenue generated by these companies, which offer a diverse range of services from video on demand to interactive media and services. This includes providers of movies and television shows, music, sports, and live events, all delivered via digital platforms.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


      Contacts

      Technavio Research
      Jesse Maida
      Media & Marketing Executive
      US: +1 844 364 1100
      UK: +44 203 893 3200
      Email: media@technavio.com
      Website: www.technavio.com/

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