Latest News- Online Lottery Market in China: Mobile is expected to lead the Device segment during 2025-2029

The Online Lottery Market in China is being driven by Increased reach of online lotteries

The Online Lottery Market in China is expected to grow at a CAGR of 10% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2652.1 million. The Chinese lottery market encompasses various forms of schemes, including those geared towards maximizing financial returns and those dedicated to charitable causes. Two legitimate lottery operators in China are the China Welfare Lottery and China Sports Lottery. The former focuses on raising funds for social welfare and charitable initiatives, while the latter contributes to the development of community sports facilities. Over the past five years, the popularity of these lotteries has escalated, generating substantial revenues for public welfare projects throughout China. For instance, in Shanghai alone, welfare lottery sales amounted to approximately USD700-USD800 million in 2024, with around 30% allocated for public welfare programs, benefiting vulnerable populations such as the elderly and disabled. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Device
  • Mobile
  • Desktop
• Product
  • Lotto
  • Sports
  • VLT
  • Scratch card
• Geography
  • China

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increased reach of online lotteries
• High jackpot pay-outs for winners
• Increased use of traditional and digital marketing techniques

However, the market also witnesses some limitations, which are as follows:

• Online scams and negative impacts
• High taxes and stringent regulations imposed by government
• Concerns related to social issues

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Market Scope in Online Lottery Market in China Research Report

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Research Analysis Overview

The Online Lottery market in China is witnessing significant growth due to the increasing popularity of online platforms among younger generations. International lotteries are now accessible through digital technologies, including mobile lottery apps and smartphones. Retail locations are being supplemented with online ticket sales and results checking. Digital tools and mobile payment methods facilitate seamless transactions. Notable lottery companies like Florida Lottery and Francaise des Jeux lead the Lotto and Online Lottery sub-segments, respectively. The Mobile segment dominates, driven by high internet penetration and accessibility in remotest areas. Draw-based games are being digitalized through virtual lottery systems and online lottery systems. Business decision making is influenced by device type, with desktops and mobiles catering to different user preferences.

Market Research Overview

In the context of China's Online Lottery market, regulatory licenses are essential for ensuring a fair and crime-free gambling environment. Operators must obtain operating licenses to legally offer online lottery services, while retail locations require premises licenses for on-site ticket sales. International lotteries seeking entry into the Chinese market must also secure relevant licenses. Digital technologies, such as mobile lottery apps for smartphones and tablets, necessitate additional licenses for remote gambling activities. Compliance with these licensing requirements is crucial for market entrants to legitimately engage with younger generations and capitalize on the growing trend towards mobile devices.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/