Latest News- Online Lottery Market in China: Mobile is expected to lead the Device segment during 2025-2029

The Online Lottery Market in China is being driven by Increased reach of online lotteries

The Online Lottery Market in China is expected to grow at a CAGR of 10% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2652.1 million. The Chinese lottery market encompasses various forms of schemes, including those aimed at maximizing financial returns and those dedicated to charitable and social welfare causes. Among the legalized operators in China are the China Welfare Lottery and China Sports Lottery. The former focuses on generating funds for charitable initiatives and social welfare programs, while the latter channels its proceeds towards constructing community sports facilities. Over the past five years, the popularity of these lotteries has experienced exponential growth, significantly contributing to public welfare efforts in China. For instance, in Shanghai alone, welfare lottery sales reached an estimated USD700 to USD800 million in 2024, with approximately 30% of these funds allocated towards supporting vulnerable populations, such as the elderly and disabled. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Device
  • Mobile
  • Desktop
• Product
  • Lotto
  • Sports
  • VLT
  • Scratch card
• Distribution Channel
  • Official Platforms
  • Third-Party Platforms
  • Social Media Channels
• End-User
  • Individual Players
  • Syndicates
  • Casual Gamers
• Game Type
  • Sports Lottery
  • Welfare Lottery
  • Instant Lottery
  • Numbers Lottery
• Geography
  • China

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increased reach of online lotteries
• High jackpot pay-outs for winners
• Increased use of traditional and digital marketing techniques

However, the market also witnesses some limitations, which are as follows:

• Online scams and negative impacts
• High taxes and stringent regulations imposed by government
• Concerns related to social issues

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Market Scope in Online Lottery Market in China Research Report

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Research Analysis Overview

The Online Lottery Market in China is revolutionizing the industry with innovative features such as mobile-first design, push notifications, in-app messaging, personalized offers, and virtual currency. Advanced technologies like blockchain, smart contracts, AR, and VR offer gamified experiences, social lottery games, prize redemption, and charity lotteries. Security measures include fraud detection, identity verification, multi-language support, cross-border and international lotteries, regulatory compliance, data privacy, data protection, and online/system security. Responsible gaming practices ensure player protection, gambling awareness, player support, and account management/security/password management.

Market Research Overview

In the rapidly expanding Online Lottery Market in China, various types of licenses are essential for ensuring a legal and secure gambling environment. For instance, operators must acquire licenses for lottery tickets, instant win games, draw games, sports betting, and online gaming. A digital lottery platform requires licenses for e-wallet integration and payment gateways. Licenses serve to regulate the industry, preventing criminal activities and maintaining fairness. Operators need an Online Lottery Operating License, which permits them to offer lottery services through digital channels. Premises licenses, similar to those for on-location casinos, are necessary for fixed-location gaming establishments. Personal licenses, including management and functional licenses, are mandatory for individuals holding key positions or performing specific functions within the organization. These licenses are crucial in creating a trustworthy and secure online lottery market in China, ensuring that all transactions are legitimate and that consumers are protected. Compliance with these regulations is essential for operators to maintain a reputable business and provide their customers with peace of mind.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/