Authored By: Sarah
15 Jul 2024

 Online Lingerie Market Size to grow by USD 9591.64 million between 2023-2027

According to a research report “ Online Lingerie Market” by Product (Bras, Panties, Others) Price Range (Economy, Premium) Geography (APAC, North America, Europe, Middle East and Africa, South America)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 9591.64 million, at a CAGR of almost 11.17% during the forecast period. In the lingerie market, brick-and-mortar stores face challenges in stocking a comprehensive size range due to space constraints. Online lingerie retailers, however, alleviate this issue by offering expansive inventories and frequent discounts. Additionally, they provide convenient return and exchange policies, which attract consumers. With the rise of working women and hectic schedules, online lingerie stores have become indispensable. They enable effortless acquisition of essential personal care items, such as lingerie, enhancing the overall shopping experience with minimum exertion.

Browse market data tables, figures, and in-depth TOC on “Online Lingerie Market” by Product (Bras, Panties, Others) Price Range (Economy, Premium) Geography (APAC, North America, Europe, Middle East and Africa, South America) Global Forecast to 2027. Download Free Sample


By Product, the Bras segment is projected to dominate the market size in 2024

The global online lingerie market exhibits a fragmented landscape, encompassing numerous global, regional, and local players. These vendors cater to a diverse consumer base with a wide array of products, ranging in price and design. The surge in online spending by consumers over the past few years has compelled many retailers and manufacturers to adopt an omnichannel approach, selling through both offline stores and online e-commerce sites. Factors such as the rising millennial population, increasing disposable income among women, and growing awareness of the importance of proper fit are expected to fuel market growth. Furthermore, the expanding selection of lingerie items, including sports, bridal, and everyday wear, in various designs, has contributed significantly to the market's expansion.

By Price Range, Economy  segment is expected to hold the largest market size for the year 2024

The online lingerie market encompasses a wide range of bra styles, including push-up, padded, minimizer, seamless, nursing, sports, and strapless varieties. The significant market share of bras can be attributed to their higher price point and replacement cycle compared to other intimate apparel. Consumers prioritize bras that provide the ideal fit and comfort, justifying the investment in premium products. Designers focus on luxurious fabrics, intricate laces, embroideries, and vibrant colors to cater to this demand. Customizable bras and the widespread use of mobile devices have further fueled market expansion.

APAC is forecasted to hold the largest market size by region in 2024

In the dynamic business landscape of the retail industry, the online lingerie market has emerged as a significant growth sector. Consumers increasingly prefer the convenience and privacy of shopping for intimate apparel online. Brands are leveraging digital platforms to offer personalized experiences, seamless transactions, and a wide range of products. The market's future looks promising, with advancements in technology and increasing consumer acceptance driving growth.

The Online Lingerie Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • adidas AG
  • American Eagle Outfitters Inc
  • Chantelle Group
  • Chantelle SA
  • Etam Developpement
  • H and M Hennes and Mauritz GBC AB
  • Hanesbrands Inc.
  • Jockey International Inc.
  • La Maison Lejaby SASU
  • Lise Charmel
  • Nike Inc.
  • Noelle Wolf Ltd.
  • Nubian Skin Ltd.
  • PVH Corp.
  • Stockmann Plc
  • Triumph Intertrade AG
  • Victorias Secret Stores and Co.
  • Wacoal Holdings Corp.
  • Wolf Lingerie SAS
  • Reliance Industries Ltd.

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Research Analysis Overview

The online lingerie market is a thriving industry, with major players like Tablez Group's Womens Secret and BLS catering to the demands of working women and millennials. These brands offer a wide range of product types, including daily wear, sportswear, bridal wear, and designer undergarments. Womens Secret, for instance, specializes in luxury materials such as silk, nylon, cotton, lace, and flexible fabrics. Their designs are known for their embroidery and natural beauty, making them a favorite among ladies who prioritize comfort and style. BLS, on the other hand, offers a more affordable yet high-quality range of undergarments for men and women. Their flexible fabrics ensure a perfect fit and all-day comfort, making them a go-to brand for those who value functionality. The online lingerie market is expected to grow at a significant rate due to the increasing acceptance of lingerie as an essential part of everyday wear. With the rise of e-commerce platforms, consumers now have easy access to a wide range of product types and designs from the comfort of their homes. Overall, the online lingerie market offers something for everyone, from luxury brands using luxurious materials to more affordable options for daily wear. The industry is continually evolving to meet the changing needs and preferences of consumers.

Market Research Overview

The online lingerie market is experiencing significant growth, with brands like Arablee and VPL leading the charge. Arablee's lace trims and lace patterns, as well as VPL's Jacquard full-briefs and hipster shorts, are popular choices among women. Online stores, including multi-brand platforms, are making it easier than ever to access these high-quality undergarments. Tablez Group's Womens Secret and other premium s brands offer luxury materials and flexible fabric options, catering to the needs of working women and ladies alike. The industry's expansion is driven by global alliances, mergers, and a focus on body positivity and inclusive sizing. Products range from panties and bras to shapewear, compression wear, and knickers, with comfortable fabrics and natural beauty being key considerations. Designs incorporate embroidery, sheer materials like silk and nylon, and cotton for everyday wear. Industry growth extends to bridal wear, sportswear, and daily wear, with men's undergarments also gaining attention. Online distribution and returns policies make shopping convenient, while store associates are available for assistance. Fabric technology plays a crucial role, with brands investing in compression wear, shapewear segments, and designs that cater to the unique needs of various body types. Overall, the online lingerie market offers a diverse range of options for customers seeking comfort, style, and confidence.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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