Latest News- Online Lingerie Market: Bras is expected to lead the Product segment during 2024-2028

The Online Lingerie Market is being driven by Cost benefits for retailers operating in online space

The Online Lingerie Market is expected to grow at a CAGR of 10.87% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 10151 million. In the burgeoning online lingerie market, innovative pure-play retailers in the US, UK, and Australia have emerged, setting themselves apart through unique product offerings, customization, and advanced technological services. A notable trend among these companies is the provision of subscription services. These services enable consumers to pay a monthly fee for the delivery of one to three pairs of lingerie. Subscription tiers cater to various preferences, including quality, brand, and size requirements, with a focus on accommodating plus sizes and non-standard measurements. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Bras
  • Panties
  • Others
• Price Range
  • Economy
  • Premium
• Geography
  • APAC
    • China
    • Japan
  • North America
    • US
  • Europe
    • Germany
    • UK
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Cost benefits for retailers operating in online space
• Increasing smartphone penetration along with growing E-commerce industry
• Changing consumer preferences along with price discounts, product bundling, and exclusive offers

However, the market also witnesses some limitations, which are as follows:

• Increasing competition from unorganized sector
• Presence of several online players and product clutter
• Availability of counterfeit products

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Market Scope in Online Lingerie Market Research Report

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Research Analysis Overview

The online lingerie market is a thriving industry, with major players like Tablez Group's Womens Secret and BLS catering to the demands of working women and millennials. These brands offer a wide range of product types, including daily wear, sportswear, bridal wear, and designer undergarments. Womens Secret, for instance, specializes in luxury materials such as silk, nylon, cotton, lace, and flexible fabrics. Their designs are known for their embroidery and natural beauty, making them a favorite among ladies who prioritize comfort and style. BLS, on the other hand, offers a more affordable yet high-quality range of undergarments for men and women. Their flexible fabrics ensure a perfect fit and all-day comfort, making them a go-to brand for those who value functionality. The online lingerie market is expected to grow at a significant rate due to the increasing acceptance of lingerie as an essential part of everyday wear. With the rise of e-commerce platforms, consumers now have easy access to a wide range of product types and designs from the comfort of their homes. Overall, the online lingerie market offers something for everyone, from luxury brands using luxurious materials to more affordable options for daily wear. The industry is continually evolving to meet the changing needs and preferences of consumers.

Market Research Overview

The global apparel, accessories, and luxury goods market encompasses businesses involved in the production and distribution of textiles, apparel, accessories, and luxury goods. This market segment is a part of the larger global textiles, apparel, and luxury goods industry, which generates revenue from manufacturers and marketers of these product categories. Key growth drivers for this market include the expanding population of working women, leading to increased disposable income and consumer spending on fashion and luxury items. The market excludes entities specializing in footwear manufacturing. According to Technavio's market analysis, the global textiles, apparel, and luxury goods market size is determined by the combined revenues of textiles, apparel, accessories, and luxury goods manufacturers and marketers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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