Latest News- Online Lingerie Market: Bras is expected to lead the Product segment during 2024-2028

The Online Lingerie Market is being driven by Cost benefits for retailers operating in online space

The Online Lingerie Market is expected to grow at a CAGR of 10.87% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 10151 million. In the dynamic online lingerie market, innovative pure-play stores in the US, UK, and Australia have disrupted traditional retail models. These companies differentiate themselves through customized product offerings, technologically advanced services, and subscription models. Subscription services enable consumers to receive one to three pairs of lingerie monthly for a fixed fee, with tiered options based on quality, brand, and quantity. These services cater to diverse consumer needs, including plus sizes and non-standard sizing. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Bras
  • Panties
  • Others
• Price Range
  • Economy
  • Premium
• Geography
  • APAC
    • China
    • Japan
  • North America
    • US
  • Europe
    • Germany
    • UK
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Cost benefits for retailers operating in online space
• Increasing smartphone penetration along with growing E-commerce industry
• Changing consumer preferences along with price discounts, product bundling, and exclusive offers

However, the market also witnesses some limitations, which are as follows:

• Increasing competition from unorganized sector
• Presence of several online players and product clutter
• Availability of counterfeit products

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Market Scope in Online Lingerie Market Research Report

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Research Analysis Overview

The online lingerie market offers various innovations in fabric technology, including moisture-wicking materials, elastic recovery rate, and seamless knitting through warp and circular knitting methods. Advanced techniques like lace embroidery, thermal bonding, and spandex fiber blending with nylon microfiber yarn and polyester filament ensure strength and comfort. Cup molding, underwire insertion, and 3D body scanning ensure perfect fit, while laser cutting, heat transfer labeling, and flatlock stitching enhance precision. Features like gusset panel integration, bra strap adjustability, elastic tensile strength, and fabric breathability index prioritize comfort and functionality. Additional testing includes moisture absorption, colorfastness, abrasion resistance, opacity, stretch recovery, garment pressure mapping, wear comfort assessment, anti-pilling performance, biodegradable textile fibers, fabric tensile modulus, UV resistance, microfiber filament density, and skin contact compatibility.

Market Research Overview

The online lingerie market is a significant segment of the larger global textiles, apparel, and luxury goods market. Key manufacturing processes, such as elastic modulus measurement and the utilization of advanced machinery like warp knitting and circular knitting, contribute to the production of high-quality, elastic, and shrinkage-resistant lingerie fabrics. The market's growth is driven by the expanding population of working women, leading to increased disposable income and heightened consumer spending on apparel, accessories, and luxury goods. This trend is expected to continue, fueling the expansion of the online lingerie market within the broader global textiles, apparel, and luxury goods industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/