The online lingerie market share is set to grow by USD 6.11 billion, progressing at a CAGR of 8.21%during the forecast period. The market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Technavio's research report identifies and analyses the growth drivers that will boost the market growth. It also provides a thorough understanding of all the segments, trends, and challenges that are likely to have an impact on the future prospects of the market in focus.
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One of the key factors that will drive growth is cost benefits for retailers operating in the online space. In addition, the advent of subscription services is one of the major online lingerie market trends that positively influence market growth. However, the increasing competition from the unorganized sector will be a major challenge for the lingerie market during the forecast period.
The online lingerie market report provides a comprehensive analysis of all the other factors that will boost growth during the forecast period. In addition to market drivers, the report also studies the latest trends and challenges that are likely to influence growth in the current market scenario. The analysis is designed to empower clients with actionable insights that will help them leverage growth opportunities and formulate winning strategies to drive their business further.
The online lingerie market is segmented by product (bras, panties, and others) and geography (APAC, North America, Europe, Middle East and Africa, and South America).
Based on the market segmentation by product, the online lingerie market size in the bras segment will be significant during the forecast period. The increase in customizable bras is also an important driver for the market. Factors such as high population, online retail growth, increased disposable income, and a wide array of product offerings will facilitate the online lingerie market growth in APAC. 43% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for online lingerie in APAC.
The market is fragmented due to the presence of several players. adidas AG, American Eagle Outfitters Inc., Chantelle Group, Etam Developpement, Genxlead Retail Pvt. Ltd., Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., Purple Panda Fashions Pvt. Ltd., PVH Corp., Stockmann Plc, Triumph International Pvt. Ltd., Wacoal Holdings Corp., Wolf Lingerie SAS, and Reliance Industries Ltd. are some of the major online lingerie market vendors.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.
The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
Technavio also offers custom research reports with detailed insights assessing the market from a global as well as regional perspective. This customized report will help clients keep up with new product launches in direct & indirect or related markets. It will also provide insights on upcoming developments along with pipeline analysis of vendor operations and the impact of government regulations. Download the Free PDF Sample Report