Authored By: Sarah
07 Feb 2025

Latest News- Online Fashion Retail Market in US: Women is expected to lead the End-user segment during 2025-2029

The Online Fashion Retail Market in US is being driven by Rise in online spending

The Online Fashion Retail Market in US is expected to grow at a CAGR of 15.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 303.9 billion. E-commerce platforms provide significant benefits for sportswear brands in the US market. These digital marketplaces offer consumers unparalleled convenience and access to a vast selection of sportswear, surpassing the offerings of traditional retail channels such as multi-brand stores, apparel stores, hypermarkets, supermarkets, and department stores. Consumers appreciate the ease of use and added services like same-day delivery and exclusive discounts, which are often unavailable in physical stores. Furthermore, e-commerce platforms enable users to pre-pay and schedule deliveries according to their preferences. The surge in demand for fast-fashion footwear and athletic footwear brands underscores the growing significance of e-commerce in the US sportswear industry. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

  • Rise in online spending
  • Deferred payment methods
  • Growth of e-commerce platforms

However, the market also witnesses some limitations, which are as follows:

  • Rising security and privacy concerns related to consumer data
  • Presence of counterfeit products
  • Increased online product returns

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Market Scope in Online Fashion Retail Market in US Research Report

Market Scope

Report Coverage

Details

Page number

175

Base year

2024

Historic period

2019-2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 15.6%

Market growth 2025-2029

USD 303.9 billion

Market structure

Fragmented

YoY growth 2024-2025(%)

14.5

Key countries

US

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The fashion segment of online retail sales in the US is experiencing significant growth, with clothing, shoes, and accessories leading the way. Tech advancements are revolutionizing fashion e-commerce through digital shelf analytics and social media marketing. Gen Z and millennials drive demand for apparel, footwear, and accessories in the digital space. Luxury fashion brands are embracing online businesses and digital platforms, using influencer-based live streaming, non-fungible tokens, and social media to reach consumers. Fashion leaders and executives are adapting to shopping patterns, including the rise of athletic apparel and loungewear. Worldpay and other payment solutions facilitate seamless transactions. Online shoppers increasingly rely on digital channels for their fashion needs.

Market Research Overview

The Online Fashion Retail Market in the US is a significant segment of the broader global retail industry, with a focus on clothing and footwear sales through digital channels. According to Technavio's market research, this market's growth is driven by the increasing adoption of advanced technology in fashion e-commerce, including tech-enabled digital shelf analytics and mobile commerce. The proliferation of smartphones and high Internet penetration in the US have made online shopping more accessible and convenient for consumers, leading to a surge in demand for fashion products through digital channels. This trend is expected to continue, with the Online Fashion Retail Market in the US experiencing steady growth in the coming years.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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