Latest News- Online Fashion Retail Market in US: Women is expected to lead the End-user segment during 2025-2029

The Online Fashion Retail Market in US is being driven by Rise in online spending

The Online Fashion Retail Market in US is expected to grow at a CAGR of 15.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 303.9 billion. E-commerce platforms provide significant benefits to sportswear brands in the US market. Unlike conventional retail channels, such as multi-brand outlets, apparel stores, hypermarkets, supermarkets, and department stores, e-commerce platforms offer consumers unparalleled convenience and access to an extensive selection of sportswear. Consumers increasingly opt for e-commerce platforms due to their ease of use, expedited delivery options, and exclusive discounts that are not typically available in physical retail stores. Furthermore, e-commerce platforms enable users to place pre-paid orders, providing them with the flexibility to schedule deliveries according to their preferences. The surging popularity of fast-fashion footwear and athletic footwear brands underscores the importance of a robust online presence for sportswear brands in today's market. 

Get more information on Online Fashion Retail Market in US by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Women
  • Men
  • Kids
• Product
  • Apparel
  • Footwears
  • Bags and accessories
• Type
  • Mass market
  • Premium
  • Luxury
• Platform
  • Mobile Apps
  • Web Portals
• Price Range
  • Economy
  • Mid-Range
  • Premium
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rise in online spending
• Deferred payment methods
• Growth of e-commerce platforms

However, the market also witnesses some limitations, which are as follows:

• Rising security and privacy concerns related to consumer data
• Presence of counterfeit products
• Increased online product returns

Benefits of Buying Global Online Fashion Retail Market in US Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Online Fashion Retail Market in US Research Report

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The fashion segment of online retail sales in the US is experiencing significant growth due to tech advancements and the rise of fashion e-commerce. Digital shelf analytics, social media marketing, and influencer-based live streaming are key trends shaping this industry. Gen Z shoppers are driving demand for luxury fashion, NFTs integration, and personalized recommendations. Fashion leaders and executives are embracing online businesses and digital platforms to meet consumer preferences for shopping convenience, seamless experiences, virtual try-on, and augmented reality. Sustainable fashion, ethical sourcing, and organic materials are also gaining popularity, with athletic apparel and loungewear leading the way in shopping patterns. Social media, online spending, and influencer marketing continue to shape the future of fashion e-commerce. Apparel innovation, including virtual fitting rooms and personalized recommendations, is also a major focus for online businesses.

Market Research Overview

The online fashion retail market in the US is a significant segment of the global broadline retail industry, which encompasses companies offering retail services, including department stores, online retailers, and marketplaces dealing in consumer discretionary merchandise. According to Technavio, the global broadline retail market's growth is driven by the increasing use of advanced mobile devices and high Internet penetration, enabling consumers to access on-demand fashion products and services online. This trend is particularly prominent in the fashion e-commerce sector, where tech advancements continue to revolutionize the shopping experience.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/