The Online Fashion Retail Market in US is being driven by Rise in online spending
The Online Fashion Retail Market in US is expected to grow at a CAGR of 15.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 303.9 billion. E-commerce platforms provide significant benefits for sportswear brands in the US market. These digital marketplaces offer consumers unparalleled convenience and access to a vast selection of sportswear, surpassing the offerings of traditional retail channels such as multi-brand stores, apparel stores, hypermarkets, supermarkets, and department stores. Consumers appreciate the ease of use and added services like same-day delivery and exclusive discounts, which are often unavailable in physical stores. Furthermore, e-commerce platforms enable users to pre-pay and schedule deliveries according to their preferences. The surge in demand for fast-fashion footwear and athletic footwear brands underscores the growing significance of e-commerce in the US sportswear industry.
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The market is segmented based on segments_for_ai.nslist
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.6% |
Market growth 2025-2029 |
USD 303.9 billion |
Market structure |
Fragmented |
YoY growth 2024-2025(%) |
14.5 |
Key countries |
US |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Find out which segment is leading the market by accessing the free PDF report
The fashion segment of online retail sales in the US is experiencing significant growth, with clothing, shoes, and accessories leading the way. Tech advancements are revolutionizing fashion e-commerce through digital shelf analytics and social media marketing. Gen Z and millennials drive demand for apparel, footwear, and accessories in the digital space. Luxury fashion brands are embracing online businesses and digital platforms, using influencer-based live streaming, non-fungible tokens, and social media to reach consumers. Fashion leaders and executives are adapting to shopping patterns, including the rise of athletic apparel and loungewear. Worldpay and other payment solutions facilitate seamless transactions. Online shoppers increasingly rely on digital channels for their fashion needs.
The Online Fashion Retail Market in the US is a significant segment of the broader global retail industry, with a focus on clothing and footwear sales through digital channels. According to Technavio's market research, this market's growth is driven by the increasing adoption of advanced technology in fashion e-commerce, including tech-enabled digital shelf analytics and mobile commerce. The proliferation of smartphones and high Internet penetration in the US have made online shopping more accessible and convenient for consumers, leading to a surge in demand for fashion products through digital channels. This trend is expected to continue, with the Online Fashion Retail Market in the US experiencing steady growth in the coming years.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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