Authored By: Sarah
11 Jul 2024

 Online Fashion Retail Market in India Size to grow by USD 51792.7 million between 2024-2028

According to a research report “ Online Fashion Retail Market in India” by Product (Apparel, Footwear, Bags and accessories) Gender (Women, Men, Children) Geography (APAC)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 51792.7 million, at a CAGR of  25.2% during the forecast period. The Indian online fashion retail market has experienced significant growth due to the expanding Internet user base. According to TRAI data, the number of Internet users in India grew from 795.18 million in December 2020 to 936.16 million by December 2023. This increase in Internet penetration, coupled with the easy accessibility of smartphones and the rise in e-banking usage, will boost sales of fashion-related products via digital platforms. Consummers' preference for the convenience of online shopping over traditional brick-and-mortar stores, given their busy lifestyles, further fuels market expansion.

Browse market data tables, figures, and in-depth TOC on “Online Fashion Retail Market in India” by Product (Apparel, Footwear, Bags and accessories) Gender (Women, Men, Children) Geography (APAC) Global Forecast to 2028. Download Free Sample


By Product, the Apparel segment is projected to dominate the market size in 2024


By Gender, Women  segment is expected to hold the largest market size for the year 2024

The Indian online fashion retail market is experiencing robust growth, with increasing consumer preference for convenience and variety. According to recent market reports, this sector is projected to reach a value of USD35 billion by 2025, driven by factors such as rising disposable income, digitalization, and changing consumer behavior. Key players in this market include Myntra, Jabong, and Amazon India Fashion, who are leveraging technology to offer personalized shopping experiences and seamless transactions.

APAC is forecasted to hold the largest market size by region in 2024


The Online Fashion Retail Market in India growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adidas AG
  • Aditya Birla Management Corp. Pvt. Ltd.
  • Alibaba Group Holding Ltd.
  • Inc.
  • Benetton Group Srl
  • Dolce and Gabbana S.r.l.
  • eBay Inc.
  • Gildan Activewear SRL
  • GioTech
  • H and M Hennes and Mauritz GBC AB
  • Levi Strauss and Co.
  • Naaptol Online Shopping Pvt. Ltd.
  • One97 Communications Ltd.
  • Reliance Industries Ltd.
  • Shoppers Stop Ltd.
  • Snapdeal Ltd.
  • Tata Sons Pvt. Ltd.
  • The Gap Inc.
  • V Mart Retail Ltd.
  • Walmart Inc.

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Research Analysis Overview

The online fashion retail market in India is witnessing a significant surge, driven by the increasing trend towards e-commerce sales, urbanization, and the rise of nuclear families and urban population with disposable incomes. Key participants in this market include major publishers and key vendors such as Amazon India, Flipkart, Myntra, and Jabong. Consumers are increasingly demanding eco-friendly and ethical fashion, with a preference for natural fabrics like Linen, Bamboo, and Organic cotton, free from synthetic pesticides. The apparel industry is responding to this trend with a focus on sustainable and eco-fashion, offering wardrobe essentials in various styles. Online shopping portals are leveraging omnichannel retailing, digital payment systems, and smartphone users to expand their reach. The Indian fashion industry is also witnessing a growing demand for jewelry, accessories, and footwear, with consumers seeking convenience and affordability. With increasing internet penetration, the online fashion retail market in India is set to continue its growth trajectory.

Market Research Overview

The online fashion retail market in India is a thriving industry that caters to the versatile fashion needs of consumers. With the focus on materials and fabrics, Indian online shopping portals offer a wide range of options from formal wear to street-style pieces, casual wear, performance-focused gear, and functional clothing. UV protection, moisture-wicking technology, and other advanced features are increasingly becoming essential for consumers, driving the demand for innovative fabrics. Fashion designers are embracing sustainability, using recycled nylon, recycled polyester, and other recycled materials in their collections. Ethical fashion and eco-fashion are gaining popularity, with a focus on fair labor practices, low-impact dyes, and reducing energy and water consumption. Key parameters such as logistics, rural markets, sneaker culture, ethnic fusion wear, innerwear, athleisure, jewelry, accessories, and footwear are shaping the fashion categories. The apparel industry's key participants include multiple sources, publishers, and key vendors, with omnichannel retailing and e-commerce sales driving growth. Digital payment systems, smartphone users, internet penetration, nuclear families, urban population, and disposable incomes are some of the key factors fueling the market's growth. Sustainability, customization, and personalization are the future of fashion, with a focus on reducing waste and pollution. Linen, bamboo, organic cotton, and other natural fabrics are gaining traction as wardrobe essentials.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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