Latest News- Online Fashion Retail Market in India: Apparel is expected to lead the Product segment during 2025-2029

The Online Fashion Retail Market in India is being driven by Rise in Internet and smartphone penetration

The Online Fashion Retail Market in India is expected to grow at a CAGR of 22.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 36010 million. The Indian online fashion retail market is experiencing significant growth due to the increasing mobile penetration and the escalating utilization of social media. Social commerce, a burgeoning sector within e-commerce, is revolutionizing the industry. Social commerce leverages social media and other digital channels to facilitate transactional interactions between buyers and sellers. Major social media platforms, such as Facebook, Instagram, YouTube, Pinterest, and Snapchat, offer opportunities for social commerce by enabling direct product purchases from news feeds. This trend is transforming the way consumers engage with brands and make purchasing decisions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Apparel
  • Footwear
  • Bags and accessories
• Gender
  • Women
  • Men
  • Children
• Price Range
  • Economy
  • Mid-Range
  • Premium
• Platform
  • Mobile Apps
  • Web Portals
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rise in Internet and smartphone penetration
• Growing acceptance of digital payment systems
• Increasing e-commerce sales

However, the market also witnesses some limitations, which are as follows:

• Presence of payment barriers
• Rising counterfeit products
• Concerns related to last-mile delivery

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Market Scope in Online Fashion Retail Market in India Research Report

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Research Analysis Overview

The Indian online fashion retail market is witnessing significant growth, driven by advanced online payment systems, reliable delivery services, and efficient warehouse management. Customer feedback plays a crucial role in building brand loyalty, which is further strengthened through promotional offers, discount codes, seasonal sales, and festival sales. Customer retention is prioritized through effective online advertising, social media influencer collaborations, and engagement with fashion designers, textile manufacturers, and garment manufacturers. Quality control, sizing standards, and fashion trends are ensured through rigorous apparel sourcing and style guides. Fashion shows, style inspiration, celebrity endorsements, brand ambassadors, public relations, media coverage, and marketing campaigns further enhance the market's appeal.

Market Research Overview

The Indian online fashion retail market encompasses the revenue generated by businesses specializing in salwar kameez, ethnic wear, Western wear, personal care, and other consumer discretionary merchandise, sold via e-commerce platforms and online marketplaces. According to Technavio, this market's growth is driven by several factors, including the increasing adoption of advanced mobile devices and high Internet penetration. These trends enable consumers to access a wide range of on-demand products and services, such as supply chain management, payment gateways, inventory management, order fulfillment, returns, and exchanges, offered by internet retailing service providers, third-party online retail platform providers, and department stores. Overall, the global broadline retail market, which includes these entities, is expected to experience significant growth due to the expanding digital consumer base and the convenience and accessibility of online shopping.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/