Latest News- Online Ad Spending Market: Mobile devices is expected to lead the Platform segment during 2025-2029

The Online Ad Spending Market is being driven by Decline in offline ad spending

The Online Ad Spending Market is expected to grow at a CAGR of 11.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 286.6 billion. In 2024, the online advertising market witnessed significant growth in the spending on video and connected TV (CTV) advertising. This trend was driven by shifting consumer media consumption habits and the maturation of digital advertising infrastructure. Advertisers capitalized on video formats that offered high-impact narratives and immersive brand experiences, reaching audiences on various devices such as smart TVs, mobile phones, and desktops. Programmatic technology advanced, enabling more accurate audience targeting and real-time campaign optimization. Data analytics integration into video platforms facilitated the assessment of viewer engagement and campaign performance, resulting in data-driven media planning decisions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Platform
  • Mobile devices
  • Desktops
• Application
  • Retail and e-commerce
  • Healthcare and pharma
  • Media and entertainment
  • Travel and hospitality
  • Others
• Type
  • Search Ads
  • Social Media Ads
  • Display Ads
  • Video Ads
  • Others
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Decline in offline ad spending
• Low cost of online advertising
• Increasing use of social media for advertisement

However, the market also witnesses some limitations, which are as follows:

• Click fraud activities
• Challenges associated with OTT advertising
• Growing use of online ad-blockers

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Market Scope in Online Ad Spending Market Research Report

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Research Analysis Overview

In the dynamic online ad spending market, strategies like real-time bidding and programmatic buying employ bidding on ad creatives for optimal placement on landing pages. Conversion tracking, attribution modeling, and marketing automation ensure effective marketing by analyzing customer data and marketing insights. Data management platforms and CRM systems manage and utilize customer data for data-driven marketing. Marketing analytics, marketing technology, and digital advertising agencies provide marketing insights for content personalization, cross-device targeting, location-based targeting, and interest-based targeting. Brands prioritize brand safety, ad quality, and ad performance to enhance ad effectiveness. Audience insights, frequency capping, and data analytics are crucial for optimizing ad campaigns. Ad servers, ad exchanges, and ad networks facilitate the delivery of personalized ads to the right audience at the right time. Marketers leverage marketing technology, marketing analytics, and data-driven marketing to improve ad effectiveness and ROI.

Market Research Overview

The global media and entertainment market encompasses businesses providing advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling solutions. According to Technavio, the global advertising market revenue is calculated by combining the earnings of device manufacturers and software, services, and solution providers. This market comprises a company's total expenditure on advertising, marketing, and public relations services, both online and offline, excluding digital advertising companies' revenues. Factors driving growth in the advertising market include the evolving media consumption habits, particularly in markets with high broadband penetration, where individuals curate their media menus and consume content at their convenience. AI and algorithms continually shape media choices and experiences.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/