Latest News- Oatmeal Market: Instant rolled oat is expected to lead the Application segment during 2024-2028

The Oatmeal Market is being driven by Rapid increase in urbanization globally

The Oatmeal Market is expected to grow at a CAGR of 4.36% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 762.3 million. The oatmeal market is witnessing a significant shift towards allergy- and gluten-free products due to the rising prevalence of food intolerances and allergies. While oatmeal is naturally gluten-free, contamination during processing can occur. To cater to consumers with gluten intolerance or celiac disease, oatmeal producers have introduced gluten-free certified oatmeal and related products. Moreover, for individuals with food allergies, finding safe breakfast options can be challenging. Oatmeal, being naturally free of common allergens like dairy and nuts, presents an attractive alternative for allergy-conscious consumers. Producers are focusing on maintaining stringent production standards to ensure the allergy-friendliness of their oatmeal offerings. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Instant rolled oat
  • Whole oat grain
  • Regular oats
  • Steel cut oats
  • Others
• Product Type
  • Cold oatmeal
  • Hot oatmeal
• Type
  • Instant Oatmeal
  • Rolled Oats
  • Steel-Cut Oats
  • Oat Flour
• Consumer Segment
  • Health-Conscious Consumers
  • General Consumers
  • Athletes
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Thailand
  • Middle East and Africa
  • South America
    • Brazil

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rapid increase in urbanization globally
• Growing popularity of oatmeal
• Expansion of oatmeal market

However, the market also witnesses some limitations, which are as follows:

• Presence of substitute products
• Fluctuations in raw material prices
• Stringent regulations and guidelines

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Market Scope in Oatmeal Market Research Report

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Research Analysis Overview

The oat market encompasses various aspects, including the utilization of 'oat beta-glucans' for fiber enrichment, diverse oat processing methods, and applications as oat ingredients. Quality parameters such as oat storage stability, formulation development, and milling efficiency are crucial. Cost, consumer perception, and health claims influence oat ingredient selection. Functional properties, chemical composition, and sensory attributes are essential for product innovation. Physical properties, nutritional value, production methods, and safety are key considerations in oat product development. Oat processing technologies aim to enhance oat quality control and improve overall product performance.

Market Research Overview

The global packaged foods and meats market encompasses businesses engaged in food processing for microbial elimination and shelf life extension. According to Technavio, market size is determined by the consolidated revenue of participating vendors. This market excludes food processing equipment manufacturers and packaged beverage producers. Factors propelling the packaged foods and meats market expansion include the health advantages linked to minimally processed foods, such as whole grain oats, like rolled oats and oat bran, which are rich in beta-glucan content and soluble fiber, contributing to improved heart health and digestive system function.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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