Authored By: Sarah
27 Jun 2024

 Dietary Supplements Market in North America Size to grow by USD 20.44 billion between 2024-2028

According to a research report “ Dietary Supplements Market in North America” by Distribution Channel (Offline, Online) Product (Vitamins, Fatty acids, Combination, Probiotics, Others) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 20.44 billion, at a CAGR of  8.39% during the forecast period. In the North American market, the proliferation of e-commerce platforms has revolutionized the way consumers access and purchase dietary supplements. This digital evolution offers convenience and expanded product selection, enabling customers to access both regional and international brands. The surge in e-commerce providers, fueled by the widespread adoption of smartphones, has given rise to specialized online retailers such as and These platforms facilitate seamless purchasing experiences, allowing users to filter supplements by age, category, and offering real-time chat support and comprehensive product and nutritional information.

Browse market data tables, figures, and in-depth TOC on “Dietary Supplements Market in North America” by Distribution Channel (Offline, Online) Product (Vitamins, Fatty acids, Combination, Probiotics, Others) Geography (North America) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the health-conscious North American market, dietary supplements, specifically vitamin supplements, have gained significant traction. These supplements serve as essential nutritional solutions for individuals whose regular diets may fall short in providing adequate vitamins. Multivitamins, a popular category within this market, offer a comprehensive blend of vitamins and minerals to address potential nutritional deficiencies. The global health and wellness trend underscore the importance of these supplements, as vitamin deficiencies can lead to various disorders such as night blindness, beriberi, scurvy, rickets, anemia, and bleeding gums. Consequently, the demand for vitamin supplements continues to escalate as consumers prioritize their health and seek proactive measures to enhance their well-being.

By Product, Vitamins  segment is expected to hold the largest market size for the year 2024

In the North American market, offline channels, including hypermarkets, supermarkets, drug stores, and discount stores, dominate the distribution landscape for dietary supplements. Among these, supermarkets and hypermarkets have gained significant traction due to the expanding retail industry and the proliferation of retail outlets. These establishments provide consumers with a convenient one-stop-shop for purchasing a diverse range of dietary supplements. Moreover, frequent promotional discounts offered by these retailers further incentivize consumers, contributing to the market's growth. The dietary supplement sector anticipates a continued increase in the number of supermarkets and hypermarkets stocking these products in the upcoming years.

North America is forecasted to hold the largest market size by region in 2024

The aging demographic in the United States is fueling a significant demand for dietary supplements addressing health concerns commonly associated with aging, such as joint health, cardiovascular health, and cognitive function. With growing recognition of the importance of proactive health management and disease prevention, an increasing number of Americans are incorporating dietary supplements into their daily wellness routines. Consumers are increasingly seeking personalized supplement solutions tailored to their unique health requirements and genetic profiles, leading to the emergence of personalized supplement services and products in the North American market. Key health concerns include immunity, bone health, and cognitive function.

The Dietary Supplements Market in North America growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • AEGLE Nutrition
  • BioTech Pharmacal
  • Divine Design Manufacturing
  • FoodScience LLC
  • Gemini Pharmaceuticals
  • Gummi World
  • Life All Natural
  • Life Solution
  • Makers Nutrition LLC
  • Organimed LLC
  • Pharma Natural
  • Pharmatech Inc.
  • Superior Supplement Manufacturing LLC
  • Supplement Manufacturing Partner
  • Twinlab Consolidated Corp.
  • Veluca Inc.

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Research Analysis Overview

The dietary supplement industry in North America is thriving, driven by the growing emphasis on personal health and well-being. With an increasing focus on self-directed care, dietary supplements have become a popular choice for individuals seeking to manage their weight, improve their nutritional intake, and support their overall health. The market for dietary supplements includes a wide range of products, from protein supplements and amino acids to nutraceuticals, vitamin supplements, prebiotic supplements, and more. The elderly population and aging population are significant consumer groups, with a high demand for liquid dietary supplements, powder supplements, tablets, and fortified foods. Microencapsulation technologies, including nanoencapsulation, are driving innovation in the industry, allowing for more effective delivery of nutrients and improved bioavailability. Key players in the dietary supplement industry include HUM Nutrition, offering premium supplements, and sports nutritional supplements. Internet resources and dietary supplement companies provide a wealth of information on the nutritional benefits of various supplements, making it easier for consumers to make informed decisions. Preventive healthcare is a major trend, with many individuals turning to dietary supplements as part of a proactive approach to health. Fortification of food with essential nutrients is also gaining popularity, providing another avenue for growth in the industry.

Market Research Overview

The Dietary Supplements Market in North America is experiencing significant growth due to increasing consumer focus on immune health, personalization, and customization in their health and wellness journey. With the prevalence of malnourishment caused by processed food, junk food, and lifestyle disorders such as diabetes and obesity, the demand for dietary supplements to address micronutrient deficiencies and support various health conditions is on the rise. Pharmacists and doctors' recommendations, prescriptions, and consumer skepticism have driven the market for dietary supplements, which can have adverse effects if not taken properly or in excess. Toxicity and shelf life are key concerns, with many consumers opting for whole food sources and plant-based products. The dietary supplement industry offers a wide range of products, including vitamins, minerals, amino acids, nutraceuticals, botanical supplements, and sports nutrition supplements. Popular ingredients include green tea extract, beetroot, beta alanine, glutamine, glucosamine, omega 3 fatty acids, and multivitamins. Dietary supplements support various health functions, including immune system function, bone strength, cardiovascular health, cognitive function, joint health, and more. Innovations in delivery forms, such as soft gels, liquid dietary supplements, and powder dietary supplements, improve nutrient absorption and bioavailability. Major dietary supplement companies, such as HUM Nutrition and those specializing in premium dietary supplements, are investing in microencapsulation technologies, nanoencapsulation, and fortification of food to enhance the nutritional benefits of their products. The elderly population and aging population are key consumer groups, with preventive healthcare being a major driver for the market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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