Latest News- Dietary Supplements Market in North America: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Dietary Supplements Market in North America is being driven by Growing popularity of e-commerce channels

The Dietary Supplements Market in North America is expected to grow at a CAGR of 8.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 27.8 billion. In the North American market, there is a growing trend towards personalized nutrition, which involves customizing dietary recommendations and dietary supplement choices based on an individual's unique needs, preferences, and health objectives. Personalized nutrition assessments identify nutrient deficiencies and enable targeted supplementation to address these gaps. Individuals have diverse health goals, such as weight management, enhanced athletic performance, improved digestion, or cognitive function enhancement. Personalized nutrition services and specialized supplements cater to various dietary preferences, including vegetarian, vegan, paleo, and gluten-free diets, ensuring compatibility with individual eating patterns. The North American dietary supplements market is responding to this demand by offering an extensive range of personalized nutrition solutions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Vitamins
  • Fatty acids
  • Combination
  • Probiotics
  • Others
• Source
  • Plant-based
  • Animal-based
  • Synthetic-based
  • Microbial-based
  • Mineral-based
• Form Factor
  • Tablets
  • Capsules
  • Powders
  • Gummies
• Geography
  • North America
    • Canada
    • Mexico
    • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing popularity of e-commerce channels
• High disposable income of consumers
• Rising consumer awareness for dietary supplements

However, the market also witnesses some limitations, which are as follows:

• Challenging regulatory environment
• Consumer distrust stemming from misleading marketing activities
• Threat of counterfeit dietary supplements

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Market Scope in Dietary Supplements Market in North America Research Report

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Research Analysis Overview

The Dietary Supplements Market in North America is experiencing significant growth due to the increasing focus on preventive healthcare and an aging population. Geriatric population's nutritional needs and the desire for premium dietary supplements are driving market demand. Companies like HUM Nutrition offer various types of dietary supplements, including sports nutritional supplements, tablets, powders, and liquids. Advanced technologies like nanoencapsulation and microencapsulation are used for fortification of food and prebiotic dietary supplements. Vitamin and amino acid supplements, protein powders, and personalized nutrition are popular choices. The dietary supplement industry caters to self-directed care and personal health, addressing weight management, well-being, and the unique needs of the elderly population. Nutraceuticals and personalized nutrition plans are also gaining popularity.

Market Research Overview

The dietary supplements market in North America is experiencing significant growth due to the increasing focus on preventive healthcare and the aging population. According to Technavio, the market size is driven by the geriatric population's growing demand for premium dietary supplements, which offer numerous nutritional benefits. Dietary supplement companies are capitalizing on this trend by leveraging internet resources to expand their customer base and reach. The market's growth is further fueled by the health-conscious consumer demographic seeking to maintain optimal wellness through the intake of essential nutrients. HUM Nutrition, a leading player in the market, is one such company that offers high-quality supplements to cater to this demand. The market's growth is expected to continue as consumers increasingly prioritize their health and wellness.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/