Authored By: Sarah
23 Aug 2024

Dietary Supplements Market in North America Size to grow by USD 20.44 billion between 2024-2028

The Dietary Supplements Market in North America is segmented by Distribution Channel (Offline and Online), Product (Vitamins, Fatty acids, Combination, Probiotics, and Others), and Geography (North America). As per the Global Forecast research report 2024-2028 published by Technavio, the market size is estimated to grow by USD 20.44 billion, at a CAGR of 8.39% during the forecast period. There are several companies that are contributing to the market as per this report. Increased focus on personalized nutrition .

By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the North American market, offline channels, including hypermarkets, supermarkets, drug stores, and discount stores, dominate the distribution landscape for dietary supplements. Among these, supermarkets and hypermarkets have gained significant traction due to the expanding retail industry and the proliferation of retail outlets. These establishments provide consumers with a convenient one-stop-shop for purchasing a diverse range of dietary supplements. Moreover, frequent promotional discounts offered by these retailers further incentivize consumers, contributing to the market's growth. The dietary supplement sector anticipates a continued increase in the number of supermarkets and hypermarkets stocking these products in the upcoming years.

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Why is North America forecasted to hold the largest regional market size in 2024?

The aging demographic in the United States is fueling a significant demand for dietary supplements addressing health concerns commonly associated with aging, such as joint health, cardiovascular health, and cognitive function. With growing recognition of the importance of proactive health management and disease prevention, an increasing number of Americans are incorporating dietary supplements into their daily wellness routines. Consumers are increasingly seeking personalized supplement solutions tailored to their unique health requirements and genetic profiles, leading to the emergence of personalized supplement services and products in the North American market. Key health concerns include immunity, bone health, and cognitive function.

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Research Analysis Overview

The dietary supplement industry in North America is thriving, driven by the growing emphasis on personal health and well-being. With an increasing focus on self-directed care, dietary supplements have become a popular choice for individuals seeking to manage their weight, improve their nutritional intake, and support their overall health. The market for dietary supplements includes a wide range of products, from protein supplements and amino acids to nutraceuticals, vitamin supplements, prebiotic supplements, and more. The elderly population and aging population are significant consumer groups, with a high demand for liquid dietary supplements, powder supplements, tablets, and fortified foods. Microencapsulation technologies, including nanoencapsulation, are driving innovation in the industry, allowing for more effective delivery of nutrients and improved bioavailability. Key players in the dietary supplement industry include HUM Nutrition, offering premium supplements, and sports nutritional supplements. Internet resources and dietary supplement companies provide a wealth of information on the nutritional benefits of various supplements, making it easier for consumers to make informed decisions. Preventive healthcare is a major trend, with many individuals turning to dietary supplements as part of a proactive approach to health. Fortification of food with essential nutrients is also gaining popularity, providing another avenue for growth in the industry.

Market Research Overview

In accordance with Technavio's market segmentation, the dietary supplements market in North America falls under the global packaged foods and meats market within the food products segment of the broader food, beverage, and tobacco industry. This market encompasses food processing vendors engaged in food processing to ensure microbial elimination and shelf life extension. The market's size is determined by the consolidated revenue generated by the market participants. It is essential to note that this market excludes food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. - The Dietary Supplements Market in North America is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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