Latest News- Breakfast Cereals Market in North America: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Breakfast Cereals Market in North America is being driven by Growing consumer awareness and emphasis on health and wellness

The Breakfast Cereals Market in North America is expected to grow at a CAGR of 6.33% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 9.65 billion. The North American breakfast cereals market is experiencing significant growth, with new entrants, such as Amazon.com, Inc., capitalizing on the increasing trend towards online purchases. This shift is driven by the expanding food delivery services and the rising Internet penetration across the region. The forecast period is expected to witness a surge in online distribution of breakfast cereals in North America, as a result of the growing number of smartphone users and the widespread availability of high-speed Internet connections. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Ready-to-eat (RTE)
  • Hot cereals
• Geography
  • North America
    • Canada
    • Mexico
    • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing consumer awareness and emphasis on health and wellness
• Increasing breakfast cereal product launches
• Growing demand for breakfast cereals from rising working population

However, the market also witnesses some limitations, which are as follows:

• Fluctuations in raw material prices for cereals
• Side effects concerning overconsumption of breakfast cereals
• Presence of popular alternatives for breakfast cereals

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Market Scope in Breakfast Cereals Market in North America Research Report

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Research Analysis Overview

Breakfast cereals in North America continue to be a popular choice among consumers, with sales driven by brands offering health, nutrition, and convenience. Consumers seek out fiber-rich, protein-packed, and fortified options, favoring flavors and varieties that cater to diverse tastes. Gluten-free, organic, and sustainably sourced ingredients are increasingly preferred. Millennials and Generation Z prioritize brands that align with their values, such as health, sustainability, and ethical production. Retailers play a crucial role in distribution, making cereals accessible to consumers, while brands continue to innovate with new flavors, fiber, protein, and fortified offerings, as well as reducing sugar and calorie content.

Market Research Overview

The North American breakfast cereals market is a significant segment of the global packaged foods and meats market, which falls under the food products sector of the broader food, beverage, and tobacco industry. This market encompasses manufacturers and food processing vendors specializing in food processing to ensure food safety and extend product shelf life. Technavio's market analysis calculates the market size based on the consolidated revenue generated by these entities. It is essential to note that this market excludes food processing equipment manufacturers and packaged alcoholic and non-alcoholic beverage producers, including mineral waters.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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