Latest News- Non Carbonated Soft Drinks Market: Fruit juices is expected to lead the Product Type segment during 2025-2029

The Non Carbonated Soft Drinks Market is being driven by Health and wellness concerns among consumers

The Non Carbonated Soft Drinks Market is expected to grow at a CAGR of 9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 107.1 billion. The non-carbonated soft drink market is experiencing significant growth in its online presence, a trend expected to continue through the forecast period. The digital age and widespread internet usage have revolutionized consumer engagement, enabling non-carbonated soft drink manufacturers and distributors to expand their customer base by selling their products via various e-commerce platforms. In response to the increasing demand for health-conscious beverages, Coca-Cola introduced a line of prebiotic sodas under its Simply brand in February 2025. These new offerings, available in flavors such as Strawberry and Pineapple Mango, are formulated to promote digestive health. This strategic move underscores the industry's commitment to catering to evolving consumer preferences. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product Type
  • Fruit juices
  • Sports drinks
• Distribution Channel
  • Offline
  • Online
• Packaging
  • Bottles
  • Cans
  • Tetra packs
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Health and wellness concerns among consumers
• Increasing number of mergers and acquisitions
• Frequent product launches in global non carbonated soft drinks market

However, the market also witnesses some limitations, which are as follows:

• Easy availability of substitutes for non carbonated soft drinks
• Fluctuation in raw material prices of non carbonated soft drinks
• Low penetration of non carbonated soft drinks in emerging economiesm

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Market Scope in Non Carbonated Soft Drinks Market Research Report

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Research Analysis Overview

The Non-Carbonated Soft Drinks market encompasses various beverage categories, including still drinks, flat drinks, fruit juices, sports drinks, iced tea, energy drinks, functional beverages, and healthy beverages. These beverages cater to diverse consumer preferences, such as those seeking improved digestion, health and fitness, and natural or low-sugar options. Fruit juices, natural product drinks, and iced tea are popular choices, while energy drinks, sports drinks, and functional beverages offer added benefits. Advertising campaigns for non-carbonated sodas highlight their health advantages, such as hydration, nutrient content, and digestive support. Citrus extract and other natural flavorings contribute to the "shining flavor" of these beverages, making them attractive alternatives to carbonated options. Game beverages and improved digestion drinks are also part of this market, with carbonation interaction playing a minimal role.

Market Research Overview

The global non-carbonated soft drinks market encompasses various segments, including still drinks, fruit juices, sports drinks, iced tea, energy drinks, functional beverages, and others. These categories consist of plant-based beverages, prebiotic and probiotic drinks, soy-based drinks, dairy-based drinks, and specialty drinks. According to Technavio, the market size is determined by the consolidated revenues of manufacturers in these sectors, excluding sales from dispensing equipment. Key growth drivers include the continuous introduction of innovative products and new launches, catering to consumer preferences for health and fitness, convenience, and improved digestion. These trends are particularly prominent on e-commerce platforms and in convenience stores.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/