The water enhancer market share is set to post an incremental growth of USD 1.68 billion, accelerating at a CAGR of 10.04% during the forecast period. Technavio investigates the key markets and the factors that are likely to boost growth along with challenges that need to be surpassed to promote success in the market. The report also provides an analysis of key segments and offers competitive benchmarking of the key market players and their product portfolios. Unlock Free Sample Analysis Report
The increasing focus on health and wellness by consumers are the major market drivers that are likely to boost market growth. In addition, the introduction of new flavors and product ranges are the water enhancer market trends that will be instrumental in supporting the market. However, the concerns about the quality of ingredients and packaging are one of the challenges limiting the water enhancer market growth.
This report provides a detailed analysis of all the drivers, challenges, and trends that are likely to influence the growth of individual segments within the market as well as the overall market. These insights will equip businesses with all the information they need to plan COVID-19 recovery and growth strategies.
The market is fragmented due to the presence of several players. AriZona Beverages USA LLC, Beyond Water, Brite Idea Foods LLC, Dyla Brands, GNC Holdings LLC, Heartland Food Products Group LLC, Keurig Dr. Pepper Inc., Nestle SA, Netrition Inc., PepsiCo Inc., Primo Water Corp., RASNA PRIVATE LTD., Refresco Group BV, sKoya, Sunkist Growers Inc., Target Corp., The coca cola co., The Jel Sert Co., The Kraft Heinz Co., and Wisdom Natural Brands are some of the major water enhancer market vendors. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.
The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions Download the Free PDF Sample Report