The social media analytics market share in MEA is set to post an incremental growth of USD 613.37 million, accelerating at a CAGR of 24.28% during the forecast period. Some of the major social media analytics market vendors in MEA are Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., Sprout Social Inc.
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The social media analytics market in MEA is segmented by end-user (retail, government, media and entertainment, travel, and others) and application (customer benchmarking, product enhancement, analyzing marketing techniques, and others). The rise in customer engagement through social media platforms is the major social media analytics market trend in MEA which will positively influence the market growth.
The social media analytics market growth in MEA by the retail segment will be significant during the forecast period. Social media analytics data is directly proportional to retailer sales growth. This factor will drive segment growth during the forecast period.
The research report provides a detailed analysis of all the segments, key trends, and challenges that are likely to influence growth.
The growing availability and complexity of data are the primary factors driving the growth of the social media analytics market in the MEA. However, the shortage of skilled analytics professionals and the high attrition rate are some of the challenges hindering market growth in the MEA.
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