Authored By: Sarah
11 Jul 2024

 Natural Cosmetics Market Size to grow by USD 45375.8 million between 2024-2028

According to a research report “ Natural Cosmetics Market” by Distribution Channel (Offline, Online) Type (Personal care, Skin care, Others) Geography (APAC, Europe, North America, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 45375.8 million, at a CAGR of  28.29% during the forecast period. The natural cosmetics market is witnessing a significant shift towards sub-zero waste and sustainability, driven by growing consumer awareness of environmental concerns. Leading brands, including L'Oreal, Unilever, and Natura & Co., are prioritizing zero-waste packaging solutions to meet consumer demand for reusable, recyclable, and compact containers. This focus on sustainability extends beyond packaging, with these companies also considering the overall environmental impact of product sales and addressing consumer sentiment regarding these issues.

Browse market data tables, figures, and in-depth TOC on “Natural Cosmetics Market” by Distribution Channel (Offline, Online) Type (Personal care, Skin care, Others) Geography (APAC, Europe, North America, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The global natural cosmetics market represents a significant growth opportunity within the personal care industry, encompassing a diverse product range, including skincare, haircare, body care, oral care, and hygiene products. Manufacturers are increasingly focusing on formulating these products using natural and organic ingredients, in response to growing consumer awareness regarding the potential health risks associated with synthetic components. Common synthetic ingredients, such as sulfates, parabens, phthalates, synthetic colors, triclosan, and others, have been linked to skin irritation, allergies, and dryness. As a result, the production and consumption of natural cosmetics are gaining traction, presenting a lucrative business opportunity for market participants.

By Type, Personal care  segment is expected to hold the largest market size for the year 2024

In the natural cosmetics market of 2023, offline distribution channels hold significant market share due to several factors. These include the wide availability of products, test and trial options, and the ability for consumers to physically inspect packaging and labeling, particularly for halal certification. However, the convenience of shopping online, with 24/7 accessibility, home delivery, and easy return policies, poses challenges to the offline segment's growth. Despite these challenges, the offline segment is projected to experience growth due to consumer preferences for immediate product acquisition and the ability to touch, feel, and test products prior to purchase.

APAC is forecasted to hold the largest market size by region in 2024

The natural cosmetics market represents a significant growth opportunity for businesses, driven by increasing consumer awareness and preference for chemical-free personal care products. This sector is projected to expand at a robust rate, fueled by the demand for eco-friendly and ethically sourced ingredients. Companies focusing on innovation, transparency, and sustainability are poised to capture a larger market share in this competitive landscape.

The Natural Cosmetics Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Arbonne International LLC
  • Beiersdorf AG
  • Bloomtown Ltd.
  • Highlander Partners
  • Honasa Consumer Pvt. Ltd.
  • Johnson and Johnson Services Inc.
  • Kjaer Weis
  • Korres
  • Loccitane International SA
  • LOreal SA
  • Natura and Co Holding SA
  • Nutraceutical Corp.
  • Nuxe
  • Pola Orbis Holdings Inc.
  • Tata Natural Alchemy LLC
  • The Clorox Co.
  • The Estee Lauder Companies Inc.
  • The Honest Co. Inc.
  • Unilever PLC
  • Weleda Group

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Research Analysis Overview

The Natural Cosmetics Market has gained significant attention in recent years due to its mass-market appeal and customization options for a global audience. With the rise of e-commerce platforms in the e-commerce industry, natural cosmetics have become more accessible than ever before. These products, made from natural formulations, are often plant-based and free from synthetic chemicals, addressing consumers' growing concerns about environmental sustainability and potential side effects of additives and preservatives. However, natural cosmetics face unique challenges, such as durability and susceptibility to microbial contamination and spoilage. To overcome these issues, naturally occurring substances like minerals and plants are used as preservatives. Some natural ingredients, such as essential oils, may not be as stable as synthetic alternatives and require careful formulation and storage. Despite these challenges, the Natural Cosmetics Market continues to grow, driven by consumers' increasing expenditure on health and wellness products. As the market evolves, it is essential to ensure the safety and efficacy of natural cosmetics while maintaining their natural appeal.

Market Research Overview

The Natural Cosmetics Market is experiencing significant growth as environmentally conscious consumers prioritize reducing plastic waste and minimizing their environmental impact. This trend is particularly noticeable in the makeup and skincare sectors, where minimalist designs, recyclable containers, and zero-waste packaging have become eco-friendly packaging staples. Natural beauty products made from biodegradable materials and free from synthetic preservatives and additives are in high demand. Customizable formulations catering to unique skin types and tones are also gaining popularity, offering personalization and customization for a global audience. The e-commerce industry, including e-commerce platforms, has made natural cosmetics more accessible, allowing consumers to shop online for organic, plant-based, and naturally derived ingredients. However, concerns regarding the durability and potential risks of natural formulations, such as microbial contamination and spoilage, have led to regulations and debates around the use of synthetic preservatives and synthetic elements in natural cosmetics. Despite these concerns, natural cosmetics continue to appeal to health-conscious consumers seeking alternatives to conventional beauty products and synthetic ingredients, which may cause skin problems and potential side effects. In conclusion, the Natural Cosmetics Market is evolving to meet the demands of consumers seeking eco-friendly, natural alternatives to traditional cosmetic products. The use of naturally occurring substances, such as minerals and plants, is becoming increasingly important as consumers prioritize their health and the health of the planet.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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