Authored By: Sarah
05 Jul 2024

 Natural Acidity Regulator Market Size to grow by USD 1731.32 million between 2023-2027

According to a research report “ Natural Acidity Regulator Market” by Distribution Channel (Offline, Online) Application (Bakery and confectionary, Processed foods and snacks, Beverages, Others) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 1731.32 million, at a CAGR of  7.1% during the forecast period. In the realm of food production, natural acidity regulators play a pivotal role as preservatives by controlling the pH levels of various food products. For instance, lactic acid is commonly utilized as a preservative in cheese and yogurt manufacturing. The global market for natural acidity regulators has experienced significant growth due to the increasing trend towards home food preservation. With an increasing number of consumers opting for home-preserved food, there is a growing demand for effective and natural preservation methods. Traditional food preservation techniques, such as drying, salting, and fermentation, continue to be widely accepted. However, it is crucial to ensure that these food products not only maintain an extended shelf life but are also free from pathogens and safe for consumption.

Browse market data tables, figures, and in-depth TOC on “Natural Acidity Regulator Market” by Distribution Channel (Offline, Online) Application (Bakery and confectionary, Processed foods and snacks, Beverages, Others) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the global natural acidity regulator market, the bakery and confectionery segment holds a significant share due to the extensive utilization of these regulators in this industry. Natural acidity regulators, such as fumaric acid, citric acid, and acetic acid, are commonly employed in bakery and confectionery products to preserve preservatives, enhance food colorants, and improve flavors. The bakery sector, specifically, demands a substantial amount of preservatives to prolong the shelf life of goods like muffins, cookies, and biscuits, which are inherently perishable. Consequently, natural acidity regulators are indispensable in this industry, contributing to their high demand.

By Application, Bakery and confectionary  segment is expected to hold the largest market size for the year 2024

In the Natural Acidity Regulator market, offline distribution channels dominate sales, with retail formats such as specialty stores, department stores, hypermarkets, supermarkets, and warehouse clubs being key outlets. Notable retail giants like Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) have dedicated sections for food additives, including natural acidity regulators. Vendors employ various marketing strategies, including branding through signages and promotional discounts on product packaging at these retail stores. Retailers such as Walmart and Walgreens have long stocked natural acidity regulators on their shelves.

North America is forecasted to hold the largest market size by region in 2024

The Natural Acidity Regulator market in North America is poised for steady growth during the forecast period, driven by increasing demand for natural acidity regulators in sectors such as cheese production, canned fruit juice manufacturing, and margarine processing. The US dominates this market, fueled by a robust presence of leading players like Archer Daniels Midland Co. (ADM) and Cargill Inc., and a consistent demand for natural acidity regulators within the country's burgeoning food industry. Notable food industry giants based in the US, including McDonald's, Starbucks Corp., KFC, Burger King, Pizza Hut, Domino's, Dunkin' Donuts LLC, and Taco Bell, contribute significantly to this market's growth.

The Natural Acidity Regulator Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Archer Daniels Midland Co.
  • ATP Group
  • Axxence Aromatic GmbH
  • Bartek Ingredients Inc.
  • Cargill Inc.
  • Chemelco
  • Corbion NV
  • Ernesto Ventos SA
  • FBC Industries Inc.
  • Finar
  • H Plus Ltd.
  • Haifa Group
  • Hawkins Watts Ltd.
  • Innophos Holdings Inc.
  • Jungbunzlauer Suisse AG
  • Kerry Group Plc
  • Penta Manufacturing Co.
  • Tate and Lyle Plc
  • Univar Solutions Inc.

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Research Analysis Overview

The Natural Acidity Regulator Market encompasses the use of organic acids, such as acetic, lactic, and citric acids, as natural alternatives to synthetic acidulants in various food applications. These organic acids are increasingly being preferred in preserved foods, sauces, confectioneries, and carbonated drinks due to their role in enhancing product stability, inhibiting spoilage, and maintaining desirable pH levels. Acetic acid, for instance, is commonly used in vinegar and pickles, while phosphoric acid is a popular choice in carbonated drinks. Lactic acid is widely used in dairy products, while citric acid is commonly used in sauces and baked goods. The acceptance rate for natural acidity regulators is on the rise, driven by consumer demand for clean label products and a growing awareness of food safety. However, the use of natural ingredients also comes with risks associated with synthetic sources, such as potential variations in pH levels, which can impact the appearance, texture, and taste of products. Foodchem, a leading supplier of food ingredients, offers a range of natural acidity regulators that provide the desired functionality while maintaining food safety and product stability. These natural ingredients help inhibit microbial growth and extend the shelf life of foods, reducing the risks of foodborne illnesses. In conclusion, the natural acidity regulator market is poised for growth, driven by consumer preferences for comfort foods and home-cooked meals, as well as the need for product stability and food safety. The use of natural ingredients, such as organic acids, offers a viable solution to the challenges of maintaining pH levels and preventing spoilage in various food applications.

Market Research Overview

The Natural Acidity Regulator Market has witnessed significant growth in recent years due to the increasing demand for clean-label products in the food and beverage industry. Companies like Dow Chemical are at the forefront of this trend, providing natural source acidity regulators derived from fruits and plants, such as Maleic acid from fermentation processes or fruit extracts. Confectionery, dressings, condiments, sauces, and beverages, including RTDs and carbonated drinks, use acidity regulators to maintain pH levels, enhance flavor, and improve product stability. Synthetic sources like phosphoric acid, acetic acid, and citric acid are commonly used, but natural sources are gaining popularity due to consumer preferences for healthier and more natural food options. Regulatory authorities have set strict food safety regulations for acidity regulators to ensure product safety and prevent foodborne illnesses. Natural sources like lactic acid, phosphoric acid, and mineral acids are approved for use, but the acceptance rate for vegan products and plant-based diets is driving the demand for natural acidity regulators. Production techniques have evolved to minimize the risks associated with synthetic sources, and buffering agents are used to maintain the desired pH levels while reducing the need for excessive acid use. However, the cost of natural sources and the challenges of maintaining consistent quality remain key challenges for the industry. The market for natural acidity regulators is expected to grow significantly in emerging economies due to the increasing demand for convenience foods, comfort foods, and health and wellness products. The market for acidity regulators in the food and beverage industry is expected to reach USDXX billion by 2027, with a CAGR of XX%. In conclusion, the natural acidity regulator market is a dynamic and evolving industry that is driven by consumer preferences for natural and healthier food options, regulatory requirements, and technological advancements in production techniques. Companies that can provide consistent quality and cost-effective natural acidity regulators are poised to succeed in this market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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